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VP Content & Audience

    • Toronto
    • Remote
    • London
    +2 more

Job description

We are…

Better Collective is a global sports media group, attracting over 400 million monthly visits across our portfolio of leading brands – including AceOdds, HLTV, The Nation Network, Action Network, Futbolsites and more. We’re on a mission to make sport more exciting, accessible, and engaging for fans around the world. With our innovative approach and fan-first mindset, we’re redefining how sports content is experienced and shared.Like any great team, we value respect, creativity, and a sense of enjoyment in what we do. We operate in a fast-paced, collaborative environment where ideas are encouraged and where you'll help shape the future of sports media.

At Better Collective, we make space for every voice to be heard and aim to foster a culture where people feel empowered and supported.We’re not only about work – we’re building a community that celebrates success, learns from challenges, and grows together. Whether you're a lifelong sports fan or simply curious, Better Collective offers a place where your skills can thrive and your contribution truly matters. 

You are...

You’re a builder at heart, someone who sees what’s messy or disconnected and gets excited about making it better, smarter, and actually works. At Better Collective, you’ll shape how millions of sports fans around the world find and connect with the content they care about most. You won’t be handed a playbook; you’ll write it. From building a global audience strategy from scratch to using AI tools to automate repetitive stuff and unlock new ways of working, this is your chance to take something big and make it even bigger. If you’ve been wanting a role where you can lead real change, innovate with the latest technology development, and work with fun brands that people love, this is it.

Job requirements

You will…

  • Create and lead a global audience growth strategy across platforms like social media, websites, podcasts, and newsletters.

  • Connect the full fan journey, from discovery to subscription, using data to improve how and where content is delivered.

  • Lead automation efforts by setting goals and rolling out tools like RPA, AI, and ML to make content creation and delivery faster and smarter.

  • Oversee centralized teams in SEO, evergreen content, and marketing automation to improve how fans find and engage with our content.

  • Track trends and share insights to shape smarter content and distribution strategies.

  • Work closely with editorial teams, business leaders, and marketing to align content efforts with business goals.

  • Use automation to cut down manual work, improve workflows, and grow audience reach efficiently.

  • Lead a team of around 300 people, with about 45 direct reports—supporting their growth, building team culture, and driving results together.

You have...

  • +5 years of proven experience in a leadership role. Ideally in large cross-functional teams (100+).

  • Strong background in growing audiences and building content distribution strategies.

  • Comfortable working with automation tools like RPA, AI, and ML, and able to lead teams in using them effectively.

  • Solid understanding of SEO—enough to guide and support the SEO team, not do the day-to-day work.

  • Skilled at bringing different teams together, leading large cross-functional groups, and keeping everyone focused on shared goals.

New York: 250-300K USD base

Compensation will be determined based on experience, qualifications, and market conditions

or

Hybrid
  • Toronto, Canada
  • Remote, United States
  • London, United Kingdom
+2 more

Why join Better Collective?

At Better Collective, we pride ourselves on fostering a workplace where talent thrives and collaboration flourishes. We are committed to nurturing a learning environment where your growth is a priority. Imagine working alongside a dream team of talented individuals who not only bring their skills to the table but also complement each other. You’ll have ample opportunities to learn on the job from talented colleagues eager to share their knowledge, taking on responsibilities that challenge and inspire you.

Guided by our core values of respect, integrity, ambition, and collaboration, we strive to maintain an inclusive and safe space for all employees. Our culture is built on support and camaraderie. Here, you’ll find caring colleagues who unite over shared passions and ambitions, creating a supportive environment where everyone can succeed together. We believe in having fun while achieving great things, ensuring that work is both enjoyable and rewarding.

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About Better Collective

We are a global sports media group headquartered in Copenhagen, thriving in a vibrant international environment with more than 1,600 talented professionals working in offices across four continents and representing over 30 nationalities. Our dedicated employees drive our ambition to conquer the sports media world and become the leading digital sports media group. We are home to renowned international and national sports media brands such as HLTV, Futbin, Action Network, VegasInsider, Bolavip, SvenskaFans, Tipsbladet, Betarades, and more. Our mission is to excite sports fans through engaging content and foster passionate communities worldwide.

For those who love sports, Better Collective offers the opportunity to work on something you are passionate about, making work both purposeful and enjoyable. Even for those not into sports, the strong sense of sportsmanship woven into our organization and core values creates a collaborative and fun environment.

Better Collective is dual-listed on Nasdaq Stockholm (BETCO) and Nasdaq Copenhagen (BETCO DKK). 

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We are an equal opportunity employer

We strongly believe diversity gives us the edge and we are committed to creating a safe working environment where employees can thrive. By embracing our diverse perspectives and experiences, our teams collaborate to innovate and deliver superior sports content and products. We hire for cultural growth and welcome everyone, regardless of background,  ethnicity, age, religious and political beliefs, sexual orientation, gender identity, disability, and other characteristics.

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