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UX Designer

    • Copenhagen
  • Publishing

Job description

Join Better Collective and help shape the future of digital sports media. As a UX Designer at Better Collective, you will play a key role in designing world-class digital products that engage millions of sports fans across the globe.

Better Collective is an international, award-winning sports media group dedicated to delivering exceptional sports media, betting resources, and iGaming products. We continuously strive to improve our platforms and create outstanding user experiences that inform, entertain, and inspire sports enthusiasts worldwide.

About the Role

In this role, you’ll take part in a diverse range of design initiatives — from early concept development for new business areas to refining the smallest interface components on our live products. Regardless of the project scope, your focus will always be on creating intuitive, data-informed, and user-centered experiences.

You’ll collaborate closely with a cross-functional team of UX Designers, UX Researchers, Graphic Designers, Digital Intelligence Specialists, and other stakeholders across the organization to deliver impactful design solutions.

Key Responsibilities

  • Conceptualize and design new features in collaboration with stakeholders across teams

  • Improve existing features through a data-driven, iterative design proces

  • Create user flows, wireframes, and interactive prototypes for testing and validation

  • Translate user research and insights into actionable design decisions

  • Contribute to maintaining and evolving design systems and best practices

Why Better Collective

  • Work with a talented, international team passionate about sports and digital innovation

  • Be part of a company recognized for excellence in product and design

  • Enjoy a flexible, inclusive, and dynamic work environment

  • Grow your career in one of the leading sports media companies in the world

Job requirements

  • You have 3–5 years of experience as a UX Designer and are ready to take the next step toward a senior level

  • You’re passionate about user experience, design processes, and innovation, and you work methodically across all UX stages — from research and concepting to wireframing, prototyping and testing

  • You’re highly experienced in Figma and confident in managing the full UX design flow from idea to delivery

  • You work creatively and iteratively, validating concepts through user insights, data, and testing

  • You thrive in a collaborative, cross-functional team environment, working closely with developers, product managers, and other designers

  • You have a genuine interest in sports (and possibly sports betting) and understand how engagement and experience connect within digital sports products

  • Experience in the sports, entertainment, or betting industry is a plus — but not a requirement

  • You have solid experience leveraging AI tools in your design work — for ideation, user insights, prototyping, or workflow optimization

  • You communicate clearly — both visually and verbally — and can confidently explain and defend design decisions based on user needs

  • You are fluent in English and comfortable collaborating and communicating in an English-speaking environment

About You

You are a creative and analytical thinker who thrives in collaborative environments. You understand that great design is about solving real problems for users, and you’re passionate about crafting experiences that make a difference.

Hybrid
  • Copenhagen, Denmark

or

Why join Better Collective?

At Better Collective, we pride ourselves on fostering a workplace where talent thrives and collaboration flourishes. We are committed to nurturing a learning environment where your growth is a priority. Imagine working alongside a dream team of talented individuals who not only bring their skills to the table but also complement each other. You’ll have ample opportunities to learn on the job from talented colleagues eager to share their knowledge, taking on responsibilities that challenge and inspire you.

Guided by our core values of respect, integrity, ambition, and collaboration, we strive to maintain an inclusive and safe space for all employees. Our culture is built on support and camaraderie. Here, you’ll find caring colleagues who unite over shared passions and ambitions, creating a supportive environment where everyone can succeed together. We believe in having fun while achieving great things, ensuring that work is both enjoyable and rewarding.

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About Better Collective

We are a global sports media group headquartered in Copenhagen, thriving in a vibrant international environment with more than 1,600 talented professionals working in offices across four continents and representing over 30 nationalities. Our dedicated employees drive our ambition to conquer the sports media world and become the leading digital sports media group. We are home to renowned international and national sports media brands such as HLTV, Futbin, Action Network, VegasInsider, Bolavip, SvenskaFans, Tipsbladet, Betarades, and more. Our mission is to excite sports fans through engaging content and foster passionate communities worldwide.

For those who love sports, Better Collective offers the opportunity to work on something you are passionate about, making work both purposeful and enjoyable. Even for those not into sports, the strong sense of sportsmanship woven into our organization and core values creates a collaborative and fun environment.

Better Collective is dual-listed on Nasdaq Stockholm (BETCO) and Nasdaq Copenhagen (BETCO DKK). 

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We are an equal opportunity employer

We strongly believe diversity gives us the edge and we are committed to creating a safe working environment where employees can thrive. By embracing our diverse perspectives and experiences, our teams collaborate to innovate and deliver superior sports content and products. We hire for cultural growth and welcome everyone, regardless of background,  ethnicity, age, religious and political beliefs, sexual orientation, gender identity, disability, and other characteristics.

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