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Sports Betting Content Producer

    • toronto
    • Remote
    +1 more
  • Publishing

Job description

Hey there, Future Sports Betting Content Producer @ Better Collective! 👋

Our mission is to be the world’s leading digital sports media company, making sports entertainment more engaging and transparent for fans worldwide. Better Collective is home to some of the most influential sports and betting media brands, including Action Network, Playmaker, VegasInsider, and RotoGrinders, reaching millions of fans every day across digital, social, video, and audio platforms.

We’re seeking a data-driven Sports Betting Content Producer to uncover betting trends, build profitable systems, and help turn analytics into engaging, high-conversion content. This is a key role in powering our content with actionable insights that resonate across social media, Discord, and other platforms.

In this position, you will assist our Social Content Manager and serve as a central figure for the Parlay Science brand. You’ll report directly to Michael Russo, Director of Marketing Operations.

This role is for you if…

You live at the intersection of numbers and narrative. You are someone who can break down betting markets, spot edges, and translate findings into content that educates, entertains, and converts.

You’re comfortable collaborating cross-functionally and enjoy the challenge of upselling a community through social media. You care deeply about quality and are excited to take full ownership of social media platforms and research.

How You’ll Make an Impact

Here are some of the ways you’ll contribute to our mission:

  • Trend Discovery & System Building: Identify betting trends and profitable angles using internal tools.

  • Content Creation: Translate data stories into social-first formats like tweets, graphics, and short-form scripts.

  • Community Engagement: Manage Discord channels by posting insights and engaging with the community.

  • Daily Rationale: Contribute betting picks with concise write-ups and context.

  • Performance Tracking: Refine systems over time by tracking content impact and pick performance.

  • Real-time Commentary: Provide live betting insights during major games and events.

The Ideal Profile: Is This You?

Here’s what helps people succeed in this role:

  • 2–4 years of experience in sports betting analysis, sports data, or betting content creation.

  • Deep understanding of major U.S. sports (NFL, NBA, MLB, CFB, CBB) and betting markets.

  • Platform Expertise: Familiarity with crafting content for X, Instagram, and TikTok.

  • Experience with Discord communities is a significant differentiator for this role.

  • Strong Communication: Ability to simplify complex betting concepts for a wide audience.

  • Bonus: Previous experience creating public picks or working with betting influencers.

Meet Your Manager & Team

You’ll report to Michael, a leader focused on community products and brand growth. You’ll work closely with our Social Content Manager, to integrate fully into the Parlay Science ecosystem.

What We Offer: Perks, Growth & Culture

We invest in our people. Here’s what it’s like to work at Better Collective:

  • Competitive salary and eligibility for our annual bonus program.

  • Remote-First Culture: Work from anywhere in the US or Canada with a company-provided laptop.

  • Comprehensive Health Coverage: Covered medical, dental, and vision plans for you and your eligible dependents.

  • Financial Future: Competitive employer-matching retirement programs (401k/RRSP) to help you plan ahead.

  • Holistic Support: 24/7 access to Employee Assistance Programs and virtual professional support for mental, physical, and financial health.

  • Family-Building: Inclusive support for fertility care and family-building journeys, including employer-sponsored funds.

  • Time Off & Leaves: Generous paid parental leave and flexible time-off policies.

Ready to Join?

We’re excited to learn more about you!

Our Interview Process

  1. Application review by our People team.

  2. Intro interview with Talent / People.

  3. Interview with our Social Content Manager.

  4. Final interview with Michael Russo (Hiring Manager).

  5. Offer & reference checks

Remote
  • toronto, Canada
  • Remote, United States
+1 more

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Why join Better Collective?

At Better Collective, we pride ourselves on fostering a workplace where talent thrives and collaboration flourishes. We are committed to nurturing a learning environment where your growth is a priority. Imagine working alongside a dream team of talented individuals who not only bring their skills to the table but also complement each other. You’ll have ample opportunities to learn on the job from talented colleagues eager to share their knowledge, taking on responsibilities that challenge and inspire you.

Guided by our core values of respect, integrity, ambition, and collaboration, we strive to maintain an inclusive and safe space for all employees. Our culture is built on support and camaraderie. Here, you’ll find caring colleagues who unite over shared passions and ambitions, creating a supportive environment where everyone can succeed together. We believe in having fun while achieving great things, ensuring that work is both enjoyable and rewarding.



About Better Collective

We are a global sports media group headquartered in Copenhagen, thriving in a vibrant international environment with more than 1,600 talented professionals working in offices across four continents and representing over 30 nationalities. Our dedicated employees drive our ambition to conquer the sports media world and become the leading digital sports media group. We are home to renowned international and national sports media brands such as HLTV, Futbin, Action Network, VegasInsider, Bolavip, SvenskaFans, Tipsbladet, Betarades, and more. Our mission is to excite sports fans through engaging content and foster passionate communities worldwide.

For those who love sports, Better Collective offers the opportunity to work on something you are passionate about, making work both purposeful and enjoyable. Even for those not into sports, the strong sense of sportsmanship woven into our organization and core values creates a collaborative and fun environment.

Better Collective is dual-listed on Nasdaq Stockholm (BETCO) and Nasdaq Copenhagen (BETCO DKK). 



We are an equal opportunity employer

We strongly believe diversity gives us the edge and we are committed to creating a safe working environment where employees can thrive. By embracing our diverse perspectives and experiences, our teams collaborate to innovate and deliver superior sports content and products. We hire for cultural growth and welcome everyone, regardless of background,  ethnicity, age, religious and political beliefs, sexual orientation, gender identity, disability, and other characteristics.