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Sports Betting Content Producer

    • Remote
  • Publishing

Job description

Hey there, Future Sports Betting Content Producer @ Better Collective! 👋

Our Mission is to be the world’s leading digital sports media company, making sports entertainment more engaging and transparent for fans worldwide. At Better Collective, we're the team behind industry-leading brands like Action Network, Playmaker, VegasInsider, and RotoGrinders. We're looking for a data-driven sports betting expert who wants to join a team where your work will help shape how millions of sports fans connect with the content they love.

This role is for you if you live at the intersection of numbers and narrative. We need someone who can break down betting markets, spot edges, and translate those findings into content that educates, entertains, and converts. You'll play a central role in powering our content with actionable insights that resonate across social media, Discord, and other platforms.

How You'll Make an Impact

Here are some of the ways you’ll contribute to our mission:

  • Discover profitable trends & build systems: Use internal tools and databases to identify betting trends and profitable angles, then build and iterate on betting systems and filters across leagues (NFL, NBA, MLB, CFB, CBB, etc.).

  • Create engaging, social-first content: Translate insights into social-first formats, including tweets, graphics, short-form scripts, and videos, and collaborate with designers and video editors to bring these data stories to life.

  • Empower our community: Assist with Discord channels by posting insights, engaging with users, answering questions, and providing real-time commentary during major betting events.

  • Drive continuous improvement: Track the performance of your systems and content to refine and improve your work, helping to maintain a database of pick performance, trends, and content impact.

Expected Results: Your First 90 Days

  • Within 30 days: You’ve audited current campaigns and identified first areas for optimization.

  • Within 60 days: You’ve launched new tests across 2–3 platforms and achieved first meaningful wins.

  • Within 90 days: You’ve improved ROAS and helped scale at least one channel significantly.

The Ideal Profile: Is This You?

Here’s what helps people succeed in this role:

  • Experience: 2–4 years of experience in sports betting analysis, sports data, or betting content creation.

  • Toolbox:

    • Experience with betting tools like Bet Labs, APIs, SDQL, or other data analysis platforms.

    • Familiarity with crafting high-performing content for social platforms like X, Instagram, and TikTok.

  • Core Competency:

    • A deep understanding of odds, betting markets, and major U.S. sports (NFL, NBA, MLB, CFB, CBB).

    • Strong writing and communication skills.

Nice-to-Haves:

  • Previous experience creating betting content or contributing public picks.

  • Experience working with creators, influencers, or branded betting platforms.

Meet the Team & Your Future at BC

You'll be working closely with our Revenue team, reporting to Michael Russo. We'll guide you through a structured onboarding process to ensure you feel confident and ready to contribute.

What We Offer: Perks, Growth & Culture

We invest in our people. Here’s a look at what it’s like to work at Better Collective.

Benefits & Perks

  • Full health benefits (medical, dental, vision)

  • Medical with Cigna & Kaiser with excellent coverage

  • Unlimited PTO

  • 401K employer match

  • Life and disability insurance

  • Bonus program

  • Extended paid parental leave

  • Life & Disability Insurance

  • Pet insurance

  • Employee Assistance Program with Mental Health Resources available for you and your family group

Your Growth & Our Culture

  • A Collaborative Environment: You’ll join a company where respect, teamwork, and open communication matter.

  • Exposure to a Global Company: Work alongside colleagues from around the world and get real insights into different markets and cultures.

  • Opportunities for Impact: We value new ideas and encourage everyone to take initiative and drive change, no matter your role.

  • Room to Grow: We care about learning and development, and we support people who want to take on new challenges.

  • Balance & Flexibility: We do our best to support work-life balance and offer flexibility whenever possible.

What’s Good About Working Here

  • We empower you to take initiative and collaborate directly with other teams to bring your ideas to life.

  • You’ll have a voice, whether you’ve been here a day or a decade.

  • We encourage side projects and learning new things, even if they’re outside your day job.

  • We keep things informal and fun, expect memes, good coffee, and the occasional themed Slack channel.

Ready to Join?

We're excited to learn more about you! Here’s how to apply and what to expect.

Our Interview Journey

  • Application Review: Our team personally reviews every application.

  • Intro Chat: An initial conversation with someone from our Talent or People team.

  • Information Request: We may reach out for additional information or clarification at any stage.

  • Team Interviews: Depending on the role, you’ll meet with team members and/or leaders for deeper conversations.

  • Assessment / Final Interview: This may include a practical task, a personality or work style assessment, and/or additional team meetings.

  • Offer!

  • Reference Checks: We will conduct reference checks at some point before your start date.

Our process can vary by country and role, but we’ll always keep you informed at every step.

#LI-BC

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  • Remote, United States

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Why join Better Collective?

At Better Collective, we pride ourselves on fostering a workplace where talent thrives and collaboration flourishes. We are committed to nurturing a learning environment where your growth is a priority. Imagine working alongside a dream team of talented individuals who not only bring their skills to the table but also complement each other. You’ll have ample opportunities to learn on the job from talented colleagues eager to share their knowledge, taking on responsibilities that challenge and inspire you.

Guided by our core values of respect, integrity, ambition, and collaboration, we strive to maintain an inclusive and safe space for all employees. Our culture is built on support and camaraderie. Here, you’ll find caring colleagues who unite over shared passions and ambitions, creating a supportive environment where everyone can succeed together. We believe in having fun while achieving great things, ensuring that work is both enjoyable and rewarding.

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About Better Collective

We are a global sports media group headquartered in Copenhagen, thriving in a vibrant international environment with more than 1,600 talented professionals working in offices across four continents and representing over 30 nationalities. Our dedicated employees drive our ambition to conquer the sports media world and become the leading digital sports media group. We are home to renowned international and national sports media brands such as HLTV, Futbin, Action Network, VegasInsider, Bolavip, SvenskaFans, Tipsbladet, Betarades, and more. Our mission is to excite sports fans through engaging content and foster passionate communities worldwide.

For those who love sports, Better Collective offers the opportunity to work on something you are passionate about, making work both purposeful and enjoyable. Even for those not into sports, the strong sense of sportsmanship woven into our organization and core values creates a collaborative and fun environment.

Better Collective is dual-listed on Nasdaq Stockholm (BETCO) and Nasdaq Copenhagen (BETCO DKK). 

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We are an equal opportunity employer

We strongly believe diversity gives us the edge and we are committed to creating a safe working environment where employees can thrive. By embracing our diverse perspectives and experiences, our teams collaborate to innovate and deliver superior sports content and products. We hire for cultural growth and welcome everyone, regardless of background,  ethnicity, age, religious and political beliefs, sexual orientation, gender identity, disability, and other characteristics.

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