Skip to content

South & Northeast Europe Sales Lead

  • London
  • Copenhagen
  • Athens
+2 more
Business Development

Job description

Are you a sports guru with a flare for commercialization? We are on the lookout for a South and NorthEast Europe Sales Lead to support the ever-developing Media Sales division within Better Collective.

Focusing on all our assets across the region (Primary GR, PL Secondary IT, RO and others) you will be tasked with developing and owning the commercial strategy and sales for our non affiliate activity across all areas of Media Sales in cooperation with the Director of Media Sales. Inventory items cover Display, Programmatic, Audio, Video, Content and Tech executions. The ideal candidate will have strong existing contacts within the media world across multiple verticals beyond Igaming and be ready to step up to a new big challenge.

The successful candidate will be responsible for not only the execution of marketing campaigns - with involvement in ideation, production, and delivery - but also the sales process, working closely with our external partners to understand and support their strategic objectives and KPI’s.

The role

Combining a blend of creative ideation and commercialisation you will be charged with developing out commercial concepts (through close collaboration with internal stakeholders) and then taking to market penetrating the local customer base, owning and building key relationships. We are keen to serve any brand looking to reach an engaged sports audience through ALL types of digital media content executions, from video through to audio and editorial solutions.

Your challenge

The key objective is to grow our sponsorship/media revenue. This will be achieved through:

  • Proactive collaboration with internal stakeholders to ideate new content formats - scaling our media inventory and maximizing revenue opportunities.
  • Working across all aspects of our sponsorship portfolio, from bespoke creative solutions to sponsored editorial and video content.
  • Working closely with external partners to understand their marketing objectives & designing creative concepts to best support their needs.
  • Developing and forging key go to market strategies for all regions covered.
  • Developing and maintaining a pipeline of new partners and revenue opportunities.
  • Developing key strategic relationships with media agencies and direct brands.
  • Reporting monthly on booked revenue and pipeline progress.
  • Forecasting and p&l management.
  • Growth and development of reporting team members.
  • Supporting regional and local business owners with country strategy and growth exploration.

Application deadline

All applications will be processed continuously during the next couple of weeks until we find the perfect candidate. Only applications submitted through our “Apply” function will be considered and evaluated.

Expected starting date: as soon as possible.

What we offer you

  • Flexible working hours which supports a healthy work-life balance.

  • Generous annual leave allowance.

  • A varied everyday life in a fast-paced international business.

  • A lot of great office perks such as coffee, snacks, social events etc.

  • A professional yet casual working climate with very skilled, passionate and fun colleagues you can imagine.

  • A hybrid work scheme.

  • And more, depending on location.

Job requirements

Job requirements - our ideal candidate

  • Strong background in the commercialisation of publisher sites.
  • Proven revenue delivery track record.
  • Knowledge of 1 or more local languages of the region as well as English.
  • Sports and content enthusiast with knowledge of sports fan audience.
  • iGaming experience not required, but desirable.
  • Experience across social media, video, audio and editorial sales.
  • Existing network of relevant contacts / prospective customers.
  • Confident, passionate and persuasive communication skills.
  • Excellent presentation and proposal writing and delivery skills.
  • Experience with building and executing media plan documents.
  • Strong analytical mind and understanding of numbers.
  • Stakeholder management experience.
  • Thrives off a fast pace environment and constantly looking for ways to build.
  • Self motivated team player with a can-do attitude.
  • London, United Kingdom
  • Copenhagen, Denmark
  • Athens, Greece
+2 more


  • London, United Kingdom
  • Copenhagen, Denmark
  • Athens, Greece
+2 more

Why join Better Collective?

At Better Collective, we pride ourselves on fostering a workplace where talent thrives and collaboration flourishes. We are committed to nurturing a learning environment where your growth is a priority. Imagine working alongside a dream team of talented individuals who not only bring their skills to the table but also complement each other. You’ll have ample opportunities to learn on the job from talented colleagues eager to share their knowledge, taking on responsibilities that challenge and inspire you.

Guided by our core values of respect, integrity, ambition, and collaboration, we strive to maintain an inclusive and safe space for all employees. Our culture is built on support and camaraderie. Here, you’ll find caring colleagues who unite over shared passions and ambitions, creating a supportive environment where everyone can succeed together. We believe in having fun while achieving great things, ensuring that work is both enjoyable and rewarding.

About Better Collective

We are a global sports media group headquartered in Copenhagen, thriving in a vibrant international environment with more than 1,800 talented professionals working in offices across four continents and representing over 30 nationalities. Our dedicated employees drive our ambition to conquer the sports media world and become the leading digital sports media group. We are home to renowned international and national sports media brands such as HLTV, Futbin, Action Network, VegasInsider, Bolavip, SvenskaFans, Tipsbladet, Betarades, and more. Our mission is to excite sports fans through engaging content and foster passionate communities worldwide.

For those who love sports, Better Collective offers the opportunity to work on something you are passionate about, making work both purposeful and enjoyable. Even for those not into sports, the strong sense of sportsmanship woven into our organization and core values creates a collaborative and fun environment.

Better Collective is dual-listed on Nasdaq Stockholm (BETCO) and Nasdaq Copenhagen (BETCO DKK). 

We are an equal opportunity employer

We strongly believe diversity gives us the edge and we are committed to creating a safe working environment where employees can thrive. By embracing our diverse perspectives and experiences, our teams collaborate to innovate and deliver superior sports content and products. We hire for cultural growth and welcome everyone, regardless of background,  ethnicity, age, religious and political beliefs, sexual orientation, gender identity, disability, and other characteristics.