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Social Content Lead

    • New York
  • Publishing

Job description

We are…

Better Collective, the vibrant hub of renowned sports brands like the Action Network, Playmaker, VegasInsider, RotoGrinders, and more! Our mission is to revolutionize the sports wagering, daily fantasy, and sports media experience for enthusiasts worldwide. As a leading iGaming media company, we are dedicated to fostering a transparent and secure sports betting environment through cutting-edge technologies, expert analysis from industry sports analysts, and the development of trusted media platforms.

Whether you're a sports fanatic through and through or just someone who appreciates the camaraderie of sportsmanship, a job here is a thrilling opportunity. It means you get to work in an environment where your passion can shine, making your work purposeful and enjoyable. Even if sports aren't your primary focus, you'll quickly discover that our organization values teamwork, collaboration, and a bit of fun, making it a welcoming and inclusive place to work.

Join us and become part of an exciting journey!

You are…

You're a creative and strategic Social Content Lead ready to own and drive our content strategy across all platforms, blending social media innovation with cross-platform production to shape our brand's voice and deliver high-impact campaigns that engage and grow our audience. You're a strong storyteller, producer, and strategist who thrives in fast-paced environments, with deep experience crafting narratives across formats, understanding platform-specific content nuances, and knowing precisely how to measure what works, all while being ready to make a real impact and see tangible results.

You will…

Content Strategy & Development

  • Develop and execute a comprehensive content and social strategy aligned with community goals

  • Lead calendar planning across channels (social, video, etc.)

  • Oversee content ideation, production, and workflows from start to finish

Team Leadership

  • Manage and mentor content creators, editors, designers, and social managers

  • Collaborate cross-functionally with product, data, partnerships, and marketing teams

Production Oversight

  • Lead development of high-quality video, graphic, and written content

  • Own creative briefs, scriptwriting, and asset reviews for internal and external projects

  • Ensure brand consistency and voice across all mediums and touchpoints

Social Media Direction

  • Guide platform-specific strategies (X, Instagram, Threads, YouTube, TikTok, etc.)

  • Stay ahead of trends to develop relevant and engaging formats

  • Optimize posts for reach, engagement, and conversion

Analytics & Optimization

  • Define success metrics and analyze performance to optimize content

  • Use insights to inform future campaigns and growth opportunities

Job requirements

You have…

  • 2–4 years experience in content strategy, social media, or other similar roles

  • Proven leadership experience managing content, social teams, and/or influencer networks

  • Deep understanding of digital platforms, content trends, and audience behaviors

  • Strong creative instincts and ability to translate strategy into content

  • Exceptional writing, editing, and storytelling skills

  • Hands-on experience with content tools (e.g. Adobe Suite, Canva, CapCut, CMS platforms)

  • Familiarity with analytics tools (e.g. Sprout, native platform insights, etc.)

Bonus: Experience in sports, betting, media, or creator-driven brands

What we offer:

  • A generous compensation package and paid time off

  • Comprehensive health benefits cover medical, dental, and vision

  • Life and disability insurance

  • Paid parental leave

  • Opportunities for growth

  • A supportive, fun, and kind team dedicated to your success

New York Base: 55,000 USD

or

Hybrid
  • New York, United States

Why join Better Collective?

At Better Collective, we pride ourselves on fostering a workplace where talent thrives and collaboration flourishes. We are committed to nurturing a learning environment where your growth is a priority. Imagine working alongside a dream team of talented individuals who not only bring their skills to the table but also complement each other. You’ll have ample opportunities to learn on the job from talented colleagues eager to share their knowledge, taking on responsibilities that challenge and inspire you.

Guided by our core values of respect, integrity, ambition, and collaboration, we strive to maintain an inclusive and safe space for all employees. Our culture is built on support and camaraderie. Here, you’ll find caring colleagues who unite over shared passions and ambitions, creating a supportive environment where everyone can succeed together. We believe in having fun while achieving great things, ensuring that work is both enjoyable and rewarding.



About Better Collective

We are a global sports media group headquartered in Copenhagen, thriving in a vibrant international environment with more than 1,600 talented professionals working in offices across four continents and representing over 30 nationalities. Our dedicated employees drive our ambition to conquer the sports media world and become the leading digital sports media group. We are home to renowned international and national sports media brands such as HLTV, Futbin, Action Network, VegasInsider, Bolavip, SvenskaFans, Tipsbladet, Betarades, and more. Our mission is to excite sports fans through engaging content and foster passionate communities worldwide.

For those who love sports, Better Collective offers the opportunity to work on something you are passionate about, making work both purposeful and enjoyable. Even for those not into sports, the strong sense of sportsmanship woven into our organization and core values creates a collaborative and fun environment.

Better Collective is dual-listed on Nasdaq Stockholm (BETCO) and Nasdaq Copenhagen (BETCO DKK). 



We are an equal opportunity employer

We strongly believe diversity gives us the edge and we are committed to creating a safe working environment where employees can thrive. By embracing our diverse perspectives and experiences, our teams collaborate to innovate and deliver superior sports content and products. We hire for cultural growth and welcome everyone, regardless of background,  ethnicity, age, religious and political beliefs, sexual orientation, gender identity, disability, and other characteristics.