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Social Content Lead – Brand & Audience Growth

    • New York
  • Publishing

Job description

Summary

  • Role: Own and optimize mobile user acquisition campaigns across key digital channels

  • Focus: Drive installs and retention for leading sports media apps through data-driven buying

  • Experience: Proven background in mobile UA with Apple Search Ads, TikTok, Meta, etc.

  • Why now: Join Better Collective at a key stage of growth, shaping how fans discover our brands

The Opportunity

At Better Collective, we’re building the future of sports media. With powerhouse brands like Action Network, RotoGrinders, VegasInsider, and Playmaker, our content reaches 400M+ visits a month, and now we’re scaling our mobile apps like never before.

We’re looking for a Digital Media Buyer who lives for campaign performance and thrives on turning insights into installs. You’ll manage and optimize paid user acquisition across key platforms, using data to push performance higher and smarter every day.

What You’ll Do

  • Lead mobile UA campaigns across Apple Search Ads, Meta, TikTok, X (Twitter), and DSPs (e.g., AppLovin, Moloco)

  • Use analytics tools (Firebase, Adjust, AppsFlyer) to track performance and optimize against KPIs

  • Launch, test, and scale ad creative and targeting strategies based on user behavior and ROAS goals

  • Collaborate with marketing, creative, and product to align growth efforts and refine messaging

  • Work with external partners and networks to execute and troubleshoot campaigns efficiently

  • Report on campaign performance and deliver actionable insights

What Success Looks Like

  • Within 30 days: You’ve audited current campaigns and identified first areas for optimization

  • Within 60 days: You’ve launched new tests across 2–3 platforms and achieved first meaningful wins

  • Within 90 days: You’ve improved ROAS and helped scale at least one channel significantly

Job requirements

  • You are experienced in mobile user acquisition or paid performance marketing

  • Familiar with UA platforms including Apple Search Ads, TikTok, Meta, X, and mobile DSPs

  • Proficient with analytics tools like Firebase, Adjust, or AppsFlyer

  • Highly analytical, detail-oriented, and performance-obsessed

  • Collaborative and communicative, with strong project and time management skills

  • Bonus: You love sports, or at least love working in a game-day-style environment

What You’ll Get

  • Generous PTO

  • Full medical, dental, and vision coverage

  • Life and disability insurance

  • Paid parental leave

  • Career growth opportunities in a global sports media company

  • A supportive, fun, and energetic team

Remote
  • New York, United States

or

Why join Better Collective?

At Better Collective, we pride ourselves on fostering a workplace where talent thrives and collaboration flourishes. We are committed to nurturing a learning environment where your growth is a priority. Imagine working alongside a dream team of talented individuals who not only bring their skills to the table but also complement each other. You’ll have ample opportunities to learn on the job from talented colleagues eager to share their knowledge, taking on responsibilities that challenge and inspire you.

Guided by our core values of respect, integrity, ambition, and collaboration, we strive to maintain an inclusive and safe space for all employees. Our culture is built on support and camaraderie. Here, you’ll find caring colleagues who unite over shared passions and ambitions, creating a supportive environment where everyone can succeed together. We believe in having fun while achieving great things, ensuring that work is both enjoyable and rewarding.

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About Better Collective

We are a global sports media group headquartered in Copenhagen, thriving in a vibrant international environment with more than 1,600 talented professionals working in offices across four continents and representing over 30 nationalities. Our dedicated employees drive our ambition to conquer the sports media world and become the leading digital sports media group. We are home to renowned international and national sports media brands such as HLTV, Futbin, Action Network, VegasInsider, Bolavip, SvenskaFans, Tipsbladet, Betarades, and more. Our mission is to excite sports fans through engaging content and foster passionate communities worldwide.

For those who love sports, Better Collective offers the opportunity to work on something you are passionate about, making work both purposeful and enjoyable. Even for those not into sports, the strong sense of sportsmanship woven into our organization and core values creates a collaborative and fun environment.

Better Collective is dual-listed on Nasdaq Stockholm (BETCO) and Nasdaq Copenhagen (BETCO DKK). 

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We are an equal opportunity employer

We strongly believe diversity gives us the edge and we are committed to creating a safe working environment where employees can thrive. By embracing our diverse perspectives and experiences, our teams collaborate to innovate and deliver superior sports content and products. We hire for cultural growth and welcome everyone, regardless of background,  ethnicity, age, religious and political beliefs, sexual orientation, gender identity, disability, and other characteristics.

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