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SEO Manager -

  • Kraków

Job description

We are looking for an SEO Manager to contribute to the success of our top performing sports betting websites for our Polish market.

Better Collective is a leading sports betting media group that improves the global sports betting experience. We create a transparent and safe betting environment through innovative technologies and trusted platforms that deliver transparent and responsible sports betting content.

With transparency and technology, our vision is to empower sports bettors to get the most out of their entertainment experience.

The role

As our SEO Manager in the team, your key objective will be the coordination, production, and optimisation of high class content that ranks in Google.

You will become part of an international, highly skilled, and dedicated team catering to various user groups in the broad field of sports betting and iGaming.

We offer you:

  • collaboration with market leading experts on SEO & digital marketing

  • high degree of ownership and responsibility in work

  • daily work life in a dynamic, welcoming, and highly international work environment

  • flexibility around working hours so you can balance work with your lifestyle

  • The opportunity to realise your ambitions in high-level SEO content strategy within the framework of sports betting.

  • The opportunity to hone your project skills by developing websites and using the different services departments in our company to grow them

  • Health & Life insurance

  • Lunch card

  • MultiSport card

  • Psychological support 

  • Employment contract for 2 years (maternity cover)

You will

  • coordinate the production of content for our top websites

  • work closely with our technical SEO specialists to ensure content is optimised according to best practices

  • perform keyword studies and develop strategies to address different user groups

  • create new content based on business and market priorities

  • regularly monitor KPIs and user metrics

  • keep an overview of legal and competitive changes on the market

  • closely collaborate with our business development team in order to make sure we have the best deals in place with our partners.

  • make sure your products / sites have the best interface, you will be able to collaborate with our CRO/UX team to optimise and push your engagement rate up.

  • make sure your sites are technically performing and have all the internal technical solutions BC develops installed.

  • develop your own SEO expertise to rank higher in Google.

Job requirements

We're looking for someone with

  • prior experience in a content management/planning/writing role

  • 1-3 years of experience in search engine optimisation (SEO)

  • that’s well versed in working with WordPress or other CMSs

  • Fluent in Polish and English

A plus if you

  • have knowledge of/interest in sports & casino betting

  • are structured and goal driven

  • thrive in a multicultural working environment

Recruitment process: 2-step online interview:

1) (~1h) Meeting with the Team Leader and HR who will

- ask technical questions

- tell about our projects

- answer your questions

2) Practical session:

- role-related tasks - show off your skills! :)

- personality test (~25min)

3) (~1h) Feedback and overview session of the practical session

and phone calls with decision :)


If you have any questions about the position, you are welcome to write to the Senior HR Consultant -

  • Kraków, Poland


  • Kraków, Poland

Why join Better Collective?

At Better Collective, we pride ourselves on fostering a workplace where talent thrives and collaboration flourishes. We are committed to nurturing a learning environment where your growth is a priority. Imagine working alongside a dream team of talented individuals who not only bring their skills to the table but also complement each other. You’ll have ample opportunities to learn on the job from talented colleagues eager to share their knowledge, taking on responsibilities that challenge and inspire you.

Guided by our core values of respect, integrity, ambition, and collaboration, we strive to maintain an inclusive and safe space for all employees. Our culture is built on support and camaraderie. Here, you’ll find caring colleagues who unite over shared passions and ambitions, creating a supportive environment where everyone can succeed together. We believe in having fun while achieving great things, ensuring that work is both enjoyable and rewarding.

About Better Collective

We are a global sports media group headquartered in Copenhagen, thriving in a vibrant international environment with more than 1,800 talented professionals working in offices across four continents and representing over 30 nationalities. Our dedicated employees drive our ambition to conquer the sports media world and become the leading digital sports media group. We are home to renowned international and national sports media brands such as HLTV, Futbin, Action Network, VegasInsider, Bolavip, SvenskaFans, Tipsbladet, Betarades, and more. Our mission is to excite sports fans through engaging content and foster passionate communities worldwide.

For those who love sports, Better Collective offers the opportunity to work on something you are passionate about, making work both purposeful and enjoyable. Even for those not into sports, the strong sense of sportsmanship woven into our organization and core values creates a collaborative and fun environment.

Better Collective is dual-listed on Nasdaq Stockholm (BETCO) and Nasdaq Copenhagen (BETCO DKK). 

We are an equal opportunity employer

We strongly believe diversity gives us the edge and we are committed to creating a safe working environment where employees can thrive. By embracing our diverse perspectives and experiences, our teams collaborate to innovate and deliver superior sports content and products. We hire for cultural growth and welcome everyone, regardless of background,  ethnicity, age, religious and political beliefs, sexual orientation, gender identity, disability, and other characteristics.