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SEO Manager - North America

    • Paris

Job description

Passionate about SEO? Ready to conquer the most competitive market in the world?

Better Collective is looking for an SEO Manager to join our Paris team. In this strategic role, you will be the engine for our organic growth by leading the SEO strategy for our flagship websites in the North American (USA & Canada) markets, within the demanding iGaming sector.

If you are a technical and strategic expert ready to take on a major international challenge, this role is for you.

Your Mission & Responsibilities

As the strategic lead for North America, your goal is to maximize qualified organic visibility and outperform the competition.

Strategy & Leadership

  • Define and drive the complete SEO strategy (On-page, Off-page, Technical) tailored for the North American markets.

  • Build and execute an ambitious SEO roadmap, in close collaboration with Content Managers and development teams.

  • Analyze North American SERPs, conduct market research, and run competitive benchmarks to identify growth opportunities.

  • Lead site migration and/or redesign projects, guaranteeing SEO performance throughout.

  • Monitor and analyze performance (traffic, rankings, conversions) using our tools, and provide clear, actionable reporting to management.

Technical & Semantic Expertise

  • Conduct in-depth technical audits (crawl, indexation, performance, logs) and prioritize corrective actions.

  • Analyze link profiles (ours and competitors') to refine the netlinking strategy.

  • Define relevant keyword and internal linking strategies for the US/Canada market.

  • Establish a "Test & Learn" culture by formulating and testing SEO hypotheses to innovate constantly.

Collaboration & Influence

  • Act as the go-to SEO expert for the North American market, actively sharing knowledge and best practices.

  • Collaborate with developers to specify and implement technical optimizations.

  • Contribute to the continuous improvement of our global SEO processes.

Your Profile to Succeed

Technical Skills (Must-Haves)

  • 2-4 years of confirmed experience in SEO, with a strong technical focus.

  • Fluent English (C1 level or higher required): You will be thinking, analyzing, and communicating daily in an English-speaking market.

  • Expert mastery of SEO tools (Semrush, Ahrefs, GSC, GA4, crawlers like Screaming Frog, log analysis tools).

  • Advanced proficiency in Excel / Google Sheets (pivot tables, complex analysis).

  • Solid knowledge of web languages (HTML/CSS/JS) and their impact on SEO.

  • Proven experience in managing migrations and/or redesigns of high-traffic sites.

  • Deep understanding of E-E-A-T concepts and their practical application, especially for YMYL topics.

  • Strategic vision for AI's impact on search (SGE, Generative AI) and how to adapt SEO strategy accordingly.

  • Experience with or strong understanding of Google Discover and/or Google Top Stories.

Personal Qualities

  • Analytical & Problem-Solver: You love digging into data to find solutions.

  • Proactive & Organized: You can manage multiple projects and priorities autonomously.

  • Excellent Communicator: A strong team player in an international context.

  • Passionate: You are genuinely passionate about SEO and constantly monitor algorithm changes.

  • Bonus: Knowledge of the iGaming sector or previous experience in highly competitive markets (US/UK).

What We Offer

Package & Benefits

  • Competitive salary

  • Hybrid work model (up to 2 days/week remote after the onboarding period)

  • Personal laptop (PC or Mac of your choice)

  • 100% reimbursement of public transport costs (Navigo pass)

  • Meal vouchers (Swile card, €12,10/day worked)

  • 55€ for Wellness & cultural activities

Work Environment

  • An international, dynamic, and friendly work environment.

  • A high-responsibility role with a direct impact on performance.

  • A culture of innovation and knowledge-sharing.

Additional Information

  • Contract Type: Full-time permanent contract (CDI)

  • Location: Central Paris (This is an office-based role requiring regular on-site presence. Full-remote applications will not be considered.)

  • Start Date: As soon as possible

About Better Collective

Better Collective is a fast-growing international company with a mission to offer an innovative, transparent, and secure iGaming experience. We are a dynamic and diverse workplace that fosters innovation and cooperation.

Job requirements

Compétences et qualifications souhaitées

  • Organisé(e), passionné(e) par le SEO on-Page et off-Page

  • Minimum 3 ans d'expérience pratique en SEO technique

  • Maîtrise de l'anglais avec capacité à travailler en anglais au quotidien (niveau professionnel) 

  • Capacité à gérer plusieurs projets et priorités en simultané

  • Goût pour le travail en équipe

  • Maîtrise des outils SEO et analytics

  • Maîtrise d'Excel/Google Sheets

  • Connaissances de base en HTML/CSS/JS

  • Expérience en migration et/ou refonte de site

Hybrid
  • Paris, France

or

Why join Better Collective?

At Better Collective, we pride ourselves on fostering a workplace where talent thrives and collaboration flourishes. We are committed to nurturing a learning environment where your growth is a priority. Imagine working alongside a dream team of talented individuals who not only bring their skills to the table but also complement each other. You’ll have ample opportunities to learn on the job from talented colleagues eager to share their knowledge, taking on responsibilities that challenge and inspire you.

Guided by our core values of respect, integrity, ambition, and collaboration, we strive to maintain an inclusive and safe space for all employees. Our culture is built on support and camaraderie. Here, you’ll find caring colleagues who unite over shared passions and ambitions, creating a supportive environment where everyone can succeed together. We believe in having fun while achieving great things, ensuring that work is both enjoyable and rewarding.



About Better Collective

We are a global sports media group headquartered in Copenhagen, thriving in a vibrant international environment with more than 1,600 talented professionals working in offices across four continents and representing over 30 nationalities. Our dedicated employees drive our ambition to conquer the sports media world and become the leading digital sports media group. We are home to renowned international and national sports media brands such as HLTV, Futbin, Action Network, VegasInsider, Bolavip, SvenskaFans, Tipsbladet, Betarades, and more. Our mission is to excite sports fans through engaging content and foster passionate communities worldwide.

For those who love sports, Better Collective offers the opportunity to work on something you are passionate about, making work both purposeful and enjoyable. Even for those not into sports, the strong sense of sportsmanship woven into our organization and core values creates a collaborative and fun environment.

Better Collective is dual-listed on Nasdaq Stockholm (BETCO) and Nasdaq Copenhagen (BETCO DKK). 



We are an equal opportunity employer

We strongly believe diversity gives us the edge and we are committed to creating a safe working environment where employees can thrive. By embracing our diverse perspectives and experiences, our teams collaborate to innovate and deliver superior sports content and products. We hire for cultural growth and welcome everyone, regardless of background,  ethnicity, age, religious and political beliefs, sexual orientation, gender identity, disability, and other characteristics.