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SEO Content Manager - Goal PL

    • Kraków
  • Publishing

Job description

Are you a true sports fan with knowledge in content management and creating SEO-friendly content? Then you might be our perfect candidate. We are looking for a Content Manager to contribute to the success of our top-performing website, Goal.pl, in the Polish market.

The role

Your key objective will be the coordination, production, and SEO optimisation of high-class content that ranks in Google.You will become part of an international, highly skilled and dedicated team catering to various user groups in the broad field of sports betting and iGaming. You will take ownership and responsibility for the websites and products you are working on.

What does this job offer you

  • The opportunity to combine your ambition to advance your content skills with your passion for sports

  • High degree of ownership and responsibility in work

  • Daily working life in a dynamic, welcoming, inclusive and highly international work environment

  • The job is for a candidate in Krakow with a hybrid work setup, but remote applicants are also welcome

Aa our content manager, you will

  • Work closely with the team to ensure the content is optimised for search engines

  • Write informative and engaging sports and betting-related content for our owned assets

  • Perform keyword studies and develop strategies to address different user groups

  • Edit existing content to make it appealing while still performing well on Google

  • Manage the full content production process by delegating tasks to freelancers, ensuring their work aligns with our brand standards, and offering feedback for improvement.

  • Make sure your products/sites have the best interface, you will be able to collaborate with our CRO/UX team to optimise and push our engagement rate up

  • Contribute towards optimising site functionality and layout from ideation through implementation

  • Help to ensure all content, including relevant betting offers, is up to date, accurate and fully compliant

  • Be goal-oriented and work in a team that hits dedicated KPIs and user metrics

Job requirements

  • Native Polish speaker with fluency in English required.

  • Has a passion for sports, and is willing to research and expand on that knowledge

  • Minimum 3 years relevant experience e.g. from a content role or in the field of digital marketing (including internships)

  • Can write and edit content to satisfy the needs of a target audience who are looking to bet

  • Has some betting experience or knowledge of the betting industry

  • Can apply best practices from both SEO and content to produce content that performs well in organic search

  • Takes pride in their work and is determined to reach goals

  • Is a creative team player who actively shares ideas and collaborates effectively with others

  • Has experience with content management systems, preferably WordPress

  • Thrives in a dynamic environment and can handle multiple projects at once

Expected start date: as soon as possible.

Hybrid
  • Kraków, Poland

or

Why join Better Collective?

At Better Collective, we pride ourselves on fostering a workplace where talent thrives and collaboration flourishes. We are committed to nurturing a learning environment where your growth is a priority. Imagine working alongside a dream team of talented individuals who not only bring their skills to the table but also complement each other. You’ll have ample opportunities to learn on the job from talented colleagues eager to share their knowledge, taking on responsibilities that challenge and inspire you.

Guided by our core values of respect, integrity, ambition, and collaboration, we strive to maintain an inclusive and safe space for all employees. Our culture is built on support and camaraderie. Here, you’ll find caring colleagues who unite over shared passions and ambitions, creating a supportive environment where everyone can succeed together. We believe in having fun while achieving great things, ensuring that work is both enjoyable and rewarding.

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About Better Collective

We are a global sports media group headquartered in Copenhagen, thriving in a vibrant international environment with more than 1,600 talented professionals working in offices across four continents and representing over 30 nationalities. Our dedicated employees drive our ambition to conquer the sports media world and become the leading digital sports media group. We are home to renowned international and national sports media brands such as HLTV, Futbin, Action Network, VegasInsider, Bolavip, SvenskaFans, Tipsbladet, Betarades, and more. Our mission is to excite sports fans through engaging content and foster passionate communities worldwide.

For those who love sports, Better Collective offers the opportunity to work on something you are passionate about, making work both purposeful and enjoyable. Even for those not into sports, the strong sense of sportsmanship woven into our organization and core values creates a collaborative and fun environment.

Better Collective is dual-listed on Nasdaq Stockholm (BETCO) and Nasdaq Copenhagen (BETCO DKK). 

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We are an equal opportunity employer

We strongly believe diversity gives us the edge and we are committed to creating a safe working environment where employees can thrive. By embracing our diverse perspectives and experiences, our teams collaborate to innovate and deliver superior sports content and products. We hire for cultural growth and welcome everyone, regardless of background,  ethnicity, age, religious and political beliefs, sexual orientation, gender identity, disability, and other characteristics.

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