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Senior Campaign Specialist (Programmatic)

    • Copenhagen
  • Paid Media

Job description

We are on the lookout for a Senior Campaign Specialist to maximise the business potential of our fast-growing, award-winning company.

Better Collective is a leading iGaming media group that improves the sports betting & gaming experience for bettors across the world. We create a transparent and safe betting environment through innovative technologies and trusted platforms.

It is crucial to us to attract and retain skilled employees. We offer a great working environment in our offices, with a lively working culture that is characterised by a pioneering spirit and a global vision.

The Role

Reporting directly to the Head of Programmatic (Paid Media), you will be responsible for managing our client campaigns, developing and executing strategies, monitoring campaign performance, as well as internal & external reporting.

 

Key Responsibilities

  • Manage programmatic campaigns in various markets, ensuring effectiveness, scalability, and ROI

  • Contribute to clients' business growth by identifying new opportunities and motivating teams to implement innovative solutions

  • Assist in evaluating new tools, and opportunities.

  • Provide regular reports and actionable insights to senior management, ensuring transparency and alignment with business objectives, along with assisting in forecasting.

  • Work independently with guidance from management regarding overall goals and objectives

  • Set up campaigns accurately in various systems, ensuring ad tags and creative are properly loaded. If relevant, confirm that the creatives are approved before the campaign launch date

  • Managing trafficking and executing programmatic campaigns across various DSPs

  • Provide strategic campaign measurement recommendations that correlate to the targeting and brand objectives

  • Collaborating with internal and external teams to refine the company’s media buying processes

  • Analyse the performance of media buys across inventory and demand sources

  • Prepare reports at scheduled intervals (daily, weekly, monthly) for use in ad operations reviews

  • Manage routine liaison with advertising partners for client-specific inquiries

Job requirements

  • At least 2 years of experience in a programmatic buying role generating large volumes of customers

  • Fluency with media buying-related technologies, including DSPs, DMP, 3rd party ad servers and manual exchanges

  • Hands-on execution and in-the-field management of client campaigns

  • Excellent understanding of campaign, ad server, impression, and user data that can help capitalise on key drivers of performance and identify opportunities for account growth

  • A collaborative and positive attitude

  • Strategic, proactive, and creative thinking

  • Excellent knowledge of MS Excel, PowerPoint and Word

Other

  • An interest in sports betting would be useful.

  • Knowledge of ad fraud, viewability and brand safety and how these are measured, managed and fit into the programmatic advertising landscape would be useful.

Location

Location preference is to be within Better Collective’s HQ in Denmark or London.

Application Deadline

We are looking forward to hearing from you as soon as possible by uploading your application via the “Apply now” button until 31st of November 2025. 

Start date: As soon as possible.

Questions

If you have any questions about the position, you are welcome to write to the Director of Agency & Media (Paid Media), Rob Brown at rob.brown@bettercollective.com.

Please do not send CV and cover letters to this address, inquiries only. 

Hybrid
  • Copenhagen, Denmark

or

Why join Better Collective?

At Better Collective, we pride ourselves on fostering a workplace where talent thrives and collaboration flourishes. We are committed to nurturing a learning environment where your growth is a priority. Imagine working alongside a dream team of talented individuals who not only bring their skills to the table but also complement each other. You’ll have ample opportunities to learn on the job from talented colleagues eager to share their knowledge, taking on responsibilities that challenge and inspire you.

Guided by our core values of respect, integrity, ambition, and collaboration, we strive to maintain an inclusive and safe space for all employees. Our culture is built on support and camaraderie. Here, you’ll find caring colleagues who unite over shared passions and ambitions, creating a supportive environment where everyone can succeed together. We believe in having fun while achieving great things, ensuring that work is both enjoyable and rewarding.

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About Better Collective

We are a global sports media group headquartered in Copenhagen, thriving in a vibrant international environment with more than 1,600 talented professionals working in offices across four continents and representing over 30 nationalities. Our dedicated employees drive our ambition to conquer the sports media world and become the leading digital sports media group. We are home to renowned international and national sports media brands such as HLTV, Futbin, Action Network, VegasInsider, Bolavip, SvenskaFans, Tipsbladet, Betarades, and more. Our mission is to excite sports fans through engaging content and foster passionate communities worldwide.

For those who love sports, Better Collective offers the opportunity to work on something you are passionate about, making work both purposeful and enjoyable. Even for those not into sports, the strong sense of sportsmanship woven into our organization and core values creates a collaborative and fun environment.

Better Collective is dual-listed on Nasdaq Stockholm (BETCO) and Nasdaq Copenhagen (BETCO DKK). 

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We are an equal opportunity employer

We strongly believe diversity gives us the edge and we are committed to creating a safe working environment where employees can thrive. By embracing our diverse perspectives and experiences, our teams collaborate to innovate and deliver superior sports content and products. We hire for cultural growth and welcome everyone, regardless of background,  ethnicity, age, religious and political beliefs, sexual orientation, gender identity, disability, and other characteristics.

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