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Senior Analytics Engineer – Paid Media

    • Copenhagen
  • Group Finance & Business Intelligence

Job description

Join the Data Platform Team at Better Collective

Are you experienced in performance marketing and passionate about building data models that actually reflect how campaigns perform? We’re looking for a Senior Analytics Engineer – Paid Media to take ownership of one of the most dynamic and cross-functional areas in our data platform.

At Better Collective, our Paid Media setup spans multiple markets, channels, and ad platforms. We work across search, social, programmatic, and native—with a focus on results. But scale brings complexity. We’re investing in better measurement, more automation, and clearer visibility—and that’s where you come in.

About the role

As the Senior Analytics Engineer – Paid Media, you will be the primary point of contact for all paid media data needs. You’ll collaborate closely with both the Paid Media team and the central data team to define data models, align on key metrics, and deliver impactful insights.

You’ll be responsible for:

  • Owning the paid media analytics domain—from ingestion to modeling to reporting.

  • Leading the standardization of spend, performance, and attribution across platforms like Google Ads, Meta and others.

  • Supporting campaign planning and performance review with reliable, scalable data models.

  • Solving challenges around cross-channel attribution, campaign hierarchy, and consistent KPIs.

  • Partnering with media teams to enable better budget decisions, testing, and channel optimization.

  • Collaborating with data engineers, analytics engineers, and other domain leads to keep models clean and connected.

  • Mentoring others working with Paid Media data and helping raise the bar across the organization.


Job requirements

Our expectations to you

  • Experience working with paid media data—ideally across multiple platforms and campaign types.

  • Deep experience with SQL, dbt, and dimensional modeling principles.

  • Ability to work with dirty data from dozens of platforms—and still make sense of it.

  • A strategic mindset: You think in frameworks and systems, not just ad hoc queries.

  • Comfortable leading complex projects, aligning multiple teams, and making trade-offs.

What do we offer you
Joining Better Collective, you will become part of a dream team of talented individuals that play each other well. Our workplace is a powerade of caring supportive colleagues who unite over ambitions, curiosity, passion, and our desire to have fun together. With our four company values Integrity, Respect, Ambition and Collaboration we thrive to be a company that is inclusive and a safe place for our employees, with room to be innovative and courageous.

  • Flexible working hours which supports a healthy work-life balance

  • Private health insurance

  • A varied everyday life in a fast-paced international business

  • A lot of great office perks such as lunch, snacks, gym, social events etc.

  • A professional yet casual working climate with very skilled, passionate and fun colleagues you can imagine

  • Ability to work remotely                         

Your way to BC
Please note that we are processing applications on a continuous basis, so we encourage you to apply as soon as possible. If you want to know more about the job, feel free to contact:

Frederik Hagelund, Head of Data Platform at fhagelund@bettercollective.com.

We look forward to receiving your application. 


or

Hybrid
  • Copenhagen, Denmark

Why join Better Collective?

At Better Collective, we pride ourselves on fostering a workplace where talent thrives and collaboration flourishes. We are committed to nurturing a learning environment where your growth is a priority. Imagine working alongside a dream team of talented individuals who not only bring their skills to the table but also complement each other. You’ll have ample opportunities to learn on the job from talented colleagues eager to share their knowledge, taking on responsibilities that challenge and inspire you.

Guided by our core values of respect, integrity, ambition, and collaboration, we strive to maintain an inclusive and safe space for all employees. Our culture is built on support and camaraderie. Here, you’ll find caring colleagues who unite over shared passions and ambitions, creating a supportive environment where everyone can succeed together. We believe in having fun while achieving great things, ensuring that work is both enjoyable and rewarding.

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About Better Collective

We are a global sports media group headquartered in Copenhagen, thriving in a vibrant international environment with more than 1,600 talented professionals working in offices across four continents and representing over 30 nationalities. Our dedicated employees drive our ambition to conquer the sports media world and become the leading digital sports media group. We are home to renowned international and national sports media brands such as HLTV, Futbin, Action Network, VegasInsider, Bolavip, SvenskaFans, Tipsbladet, Betarades, and more. Our mission is to excite sports fans through engaging content and foster passionate communities worldwide.

For those who love sports, Better Collective offers the opportunity to work on something you are passionate about, making work both purposeful and enjoyable. Even for those not into sports, the strong sense of sportsmanship woven into our organization and core values creates a collaborative and fun environment.

Better Collective is dual-listed on Nasdaq Stockholm (BETCO) and Nasdaq Copenhagen (BETCO DKK). 

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We are an equal opportunity employer

We strongly believe diversity gives us the edge and we are committed to creating a safe working environment where employees can thrive. By embracing our diverse perspectives and experiences, our teams collaborate to innovate and deliver superior sports content and products. We hire for cultural growth and welcome everyone, regardless of background,  ethnicity, age, religious and political beliefs, sexual orientation, gender identity, disability, and other characteristics.

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