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Programmatic Account Director

  • Amsterdam & Groningen
  • Copenhagen
  • Lisbon
  • London & Manchester
  • Paris
  • Stockholm
  • Thessaloniki & Athens
  • Vienna
  • Athens
+8 more
Group Acquisition Marketing

Job description

Better Collective is building a world class team specialising in mobile user acquisition. The team will be a centre of excellence for acquiring new customers across a portfolio of top-tier, global apps operating in the sports and casino betting industry.

The role

  • Take ownership of client relationships to manage and grow accounts.

  • Identify and develop opportunities to increase account revenue, whether through additional investment or new channels and placements.

  • Communicate with clients via regular reporting, presentations and QBRs.

  • Advise and influence campaign strategy based on previous learnings.

  • Work end-to-end on campaigns: budget -> planning -> execution -> reporting.

  • Work closely with the UA team to ensure that internal and client KPIs are met.

  • Share knowledge and industry developments with clients, keeping them abreast of upcoming changes and future opportunities.

  • The role is hands-on with the option of building a team and coaching junior team members in the future.

Job requirements

High level of experience:

  • Overseeing programmatic campaigns that generate installs for iOS and Android apps

  • Managing large media budgets across a range of clients and geos

  • Translating campaign budgets into media plans

  • Working with DSPs/advertising platforms to analyse performance and pull reports

  • Ensuring that internal and client KPIs are met

  • Reporting campaign performance, creating/leading client presentations and QBRs

  • Strong knowledge of the ecosystem and ability to confidently discuss:
    • Programmatic strategies and tactics

    • Working with display, video and CTV inventory

    • Optimising for VTA and CTA, and why VTA is important

    • Optimising for viewability, brand safety and regional restrictions

    • Optimising bids, pacing, reach and frequency

    • Working with exclusion lists, inclusion lists, audiences, 1P data, retargeting and lookalikes

    • Working with pre-bid and post-bid tools and verification (e.g. DoubleVerify, IAS, MOAT, Protect360)

    • Running incrementality tests

  • High level of organisational skills, accuracy and attention to detail.

  • Excellent communication skills, written and verbal.

  • Strong previous experience with data analysis, including tools such as Microsoft Excel and Google Sheets.


Location preference is to be within one of Better Collective’s Europe Offices (with an ideal candidate being in London). Location can be flexible for the right candidate. Working hours mean evenings are sometimes required working with a US and international market.

Application deadline

We are looking forward to hearing from you as soon as possible by uploading your application via the “Apply now” button.

Start date: As soon as possible.


If you have any questions about the position, you are welcome to write to the Director of Operations (Paid Media), Ryan Barnett at Please do not send CV and cover letters to this address, inquiries only.

  • Amsterdam & Groningen, Netherlands
  • Copenhagen, Denmark
  • Lisbon, Portugal
  • London & Manchester, United Kingdom
  • Paris, France
  • Stockholm, Sweden
  • Thessaloniki & Athens, Greece
  • Vienna, Austria
  • Athens, Greece
+8 more


  • Amsterdam & Groningen, Netherlands
  • Copenhagen, Denmark
  • Lisbon, Portugal
  • London & Manchester, United Kingdom
  • Paris, France
  • Stockholm, Sweden
  • Thessaloniki & Athens, Greece
  • Vienna, Austria
  • Athens, Greece
+8 more

About Us

We are a global sports media group headquartered in Copenhagen, with 20+ offices around the world and more than 1800+ employees. With our talented employees at the forefront we want to conquer the sports media world and become the leading digital sports media group.

We want to bring a unique lens to the world of sports, mixing premium content, proprietary tools, and in-depth analysis to make sports fans with something at stake, smarter about betting. For people that love sports, working at Better Collective is an opportunity to work on something you are passionate about and make work purposeful and fun. For those not into sports, a strong sense of sportsmanship is woven into the organisation and our core values, creating a collaborative, supportive, and fun environment.

Worry that you do not meet all requirements? 

Don’t! We are aware that research shows that candidates often tend to avoid job opportunities if they have a feeling of not meeting all the job requirements. Let’s be honest: we don't check all the boxes either. In Better Collective we recognize that everyone is different which we respect and value and therefore, we encourage you to apply for the job, even if you do not find that you are the perfect match. Your unique perspectives and experiences can only make our company even better and help us in our journey to become the world's leading sports media group. 

It is better to be equal

We are an equal opportunity employer and diversity is what gives us the little extra we need. We believe diverse teams help us make better products. We hire for cultural growth and welcome people of all genders, ethnicity, ages, stories, nationalities, religions, and backgrounds.

We are proud to foster a workplace free from discrimination. We strongly believe that diversity of experience, perspectives, and background will lead to a better environment for our employees and a better product for our users and the community.