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Product Manager – AI Transformation

    • London
  • Publishing

Job description

About the Role

As AI Product Manager, you will be a key member of the AI leadership team, working alongside the Director of AI Transformation to deliver our vision for publishing, implementing cost savings and revenue growth. You will manage both new AI product initiatives and the ongoing delivery and optimisation of existing AI products. You will own the roadmap, prioritisation, MVP releases, experimentation with A/B tests, feature releases and sprint coordination. You will work closely with engineering, data, product design, delivery and content operations teams to turn strategic intent into working solutions.

Key Responsibilities

  • Lead and execute the Publishing AI vision: define, manage and deliver AI-enabled publishing product features that align with the organisation’s strategic goals.

  • Work with the Director of AI Transformation and senior leadership to translate the strategy into product roadmaps, epics, MVP launches and feature releases.

  • Gather requirements from stakeholders (editorial and publishing teams) and convert them into epics, user stories and detailed requirements in Jira.

  • Work with the AI transformation team and Delivery to prioritise requirements (using story points, business value, cost/effort) and maintain the backlog in Jira.

  • Working with the Delivery lead to coordinate sprints and allocate resources, manage dependencies, risks, and cross-functional teams (engineering, QA, data, design).

  • Working with Delivery, write and maintain product epics, features, user stories and acceptance criteria; create Jira tickets for development tasks and track progress.

  • Drive experimentation: design and manage A/B tests, define success metrics, analyse results, iterate the product.

  • Manage full product lifecycle: planning, development, release, maintenance and continuous improvement of AI products.

  • For current AI product portfolio: work with the Delivery lead to maintain and enhance existing AI products, prioritise enhancements, ensure service stability, realise cost savings and revenue outcomes.

  • Understand the capabilities and limitations of AI/ML technologies; work with developers and data Intelligence to identify opportunities for automation, efficiency gains and innovation.

  • Monitor product performance and business KPIs, produce insights and recommendations for next phases.

Serve as the “voice of AI product” internally: communicate vision, status updates, roadmaps, trade-offs and next steps to stakeholders across the organisation.

Job requirements

Required Skills & Experience

  • Proven experience in a technology / software environment; preferably with experience delivering digital products in an agile environment.

  • Demonstrable experience working with agile teams: writing epics, managing backlogs, writing user stories, working in Jira (or similar) and using story points for prioritisation.

  • Experience coordinating sprints, managing resources, dependencies, multi-disciplinary teams (engineering + data + design + operations).

  • Strong ability to gather and translate business requirements into technical scope, epics and stories.

  • Experience of experimentation / A/B testing, analysing results and iterating based on data.

  • Good understanding of AI, machine learning concepts and what is feasible in that domain—able to identify where AI can deliver efficiencies and revenue growth. 

  • Strong strategic mindset, able to translate vision into roadmap and feature-level deliverables.

  • Excellent communication skills: able to engage technical and non-technical stakeholders, influence decisions, clarify trade-offs.

  • Strong analytical skills and comfort working with data to drive decisions.

  • Familiarity with product metrics, success criteria, KPIs, usage/engagement metrics (especially for AI-enabled products)

  • Excellent organisational and prioritisation skills: able to juggle multiple streams of work, shifting priorities, resource constraints.

Desired / Plus Skills

  • Experience in product management of AI/ML products or data-driven solutions.

  • Experience in publishing, content operations, media or related domain (since role involves publishing AI vision).

  • Proven track record of driving cost-savings and/or revenue growth via product initiatives.

  • Experience working with cloud platforms, model deployment pipelines.

  • Understanding of ethical AI, model risk, bias mitigation.

  • Knowledge of sports media, sports betting and affiliate content

What We Offer

The opportunity to shape the AI transformation roadmap of a fast-moving organisation.

Hybrid
  • London, United Kingdom

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Why join Better Collective?

At Better Collective, we pride ourselves on fostering a workplace where talent thrives and collaboration flourishes. We are committed to nurturing a learning environment where your growth is a priority. Imagine working alongside a dream team of talented individuals who not only bring their skills to the table but also complement each other. You’ll have ample opportunities to learn on the job from talented colleagues eager to share their knowledge, taking on responsibilities that challenge and inspire you.

Guided by our core values of respect, integrity, ambition, and collaboration, we strive to maintain an inclusive and safe space for all employees. Our culture is built on support and camaraderie. Here, you’ll find caring colleagues who unite over shared passions and ambitions, creating a supportive environment where everyone can succeed together. We believe in having fun while achieving great things, ensuring that work is both enjoyable and rewarding.

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About Better Collective

We are a global sports media group headquartered in Copenhagen, thriving in a vibrant international environment with more than 1,600 talented professionals working in offices across four continents and representing over 30 nationalities. Our dedicated employees drive our ambition to conquer the sports media world and become the leading digital sports media group. We are home to renowned international and national sports media brands such as HLTV, Futbin, Action Network, VegasInsider, Bolavip, SvenskaFans, Tipsbladet, Betarades, and more. Our mission is to excite sports fans through engaging content and foster passionate communities worldwide.

For those who love sports, Better Collective offers the opportunity to work on something you are passionate about, making work both purposeful and enjoyable. Even for those not into sports, the strong sense of sportsmanship woven into our organization and core values creates a collaborative and fun environment.

Better Collective is dual-listed on Nasdaq Stockholm (BETCO) and Nasdaq Copenhagen (BETCO DKK). 

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We are an equal opportunity employer

We strongly believe diversity gives us the edge and we are committed to creating a safe working environment where employees can thrive. By embracing our diverse perspectives and experiences, our teams collaborate to innovate and deliver superior sports content and products. We hire for cultural growth and welcome everyone, regardless of background,  ethnicity, age, religious and political beliefs, sexual orientation, gender identity, disability, and other characteristics.

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