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Paid Social Specialist

    • Nis
  • Esports

Job description

Are you ready to take your paid social expertise to the next level and help grow one of the biggest digital sports media companies in the world?

Better Collective is seeking an experienced Paid Social Specialist to drive, optimise, and scale our paid social campaigns for our esports brands, HLTV and FUTBIN. You will play a key role in building awareness, driving user acquisition, and increasing engagement across Better Collective’s global esports audiences.

The Role

We are looking for a data-driven, hands-on Paid Social expert with a passion for esports. In this role, you will plan, execute, and optimise campaigns across multiple platforms including Meta (Facebook & Instagram), TikTok, YouTube, and Twitter/X. You will be responsible for targeting, creative testing, and performance analysis to ensure campaigns deliver maximum ROI. 

Hands-on work experience is a must, and furthermore, the right candidate knows how to activate and engage with an audience to achieve great performance and engagement.

Working closely with our marketing, content, and analytics teams, you will help shape the esports division’s paid social strategy and implement innovative campaign ideas.

You will help lead, design, and constantly optimize our efforts with the clear aim of reaching the highest number of high-intent users and best performance. You are also accustomed to managing large amounts of data, campaigns, and audiences throughout the marketing funnel and are meticulous in tracking campaign results and reporting on KPIs to stakeholders and management.

Key responsibilities

  • Plan, build, and manage paid social campaigns for esports brands across multiple platforms and markets.

  • Develop audience strategies and segmentation to reach and engage high-intent esports users

  • Test and optimise creative, messaging, and placements to improve results and engagement.

  • Track and analyse campaign performance, delivering actionable insights and reports to stakeholders.

  • Generate top-performing ad creatives. Create original video and image assets and explore automated solutions to enhance the effectiveness of our advertising efforts.

  • Stay up-to-date with paid social trends, platform updates, and best practices.

Our ideal candidate

  • Hands-on experience managing paid social campaigns across multiple platforms.

  • Strong analytical mindset and data-driven approach to campaign optimisation.

  • Highly organised and detail-oriented, able to manage multiple campaigns simultaneously.

  • Proactive, creative thinker who constantly seeks ways to improve campaign performance.

  • Has interest or experience within esports or gaming, and has a solid, holistic business understanding

  • Detail-oriented, with the ability to successfully run several campaigns across multiple platforms and markets at once.

Experience & Skills

  • Minimum 2 years of experience in paid social marketing, ideally in gaming or esports.

  • Proven track record of delivering high-performing paid social campaigns.

  • Experience with A/B testing, audience segmentation, and performance reporting.

  • Experience with tools such as Meta Ads Manager, Google Analytics, or similar platforms.

  • Has an analytical mindset - constantly reviewing and optimising active campaigns

  • Excellent communication and collaboration skills.

Benefits

  • Private health insurance

  • Sick leave 100% paid

  • Canteen with free meals and drinks

  • Flexible working hours

  • Additional vacation days after two years in the company

We also provide up-to date equipment, entertainment facilities in a modern office right in the city center and more.

Note: Flexible working hours and occasional work from home options in Better Collective help us achieve proper work-life balance. We strongly believe in the magic of teamwork, though, so we come to the office at least three days a week to keep the team spirits high.

Application deadline

We look forward to hearing from you and accept applications until 27th December.
Please submit your CV and cover letter in PDF; only applications submitted in English will be considered.

Expected start date: as soon as possible.

Hybrid
  • Nis, Serbia

or

Why join Better Collective?

At Better Collective, we pride ourselves on fostering a workplace where talent thrives and collaboration flourishes. We are committed to nurturing a learning environment where your growth is a priority. Imagine working alongside a dream team of talented individuals who not only bring their skills to the table but also complement each other. You’ll have ample opportunities to learn on the job from talented colleagues eager to share their knowledge, taking on responsibilities that challenge and inspire you.

Guided by our core values of respect, integrity, ambition, and collaboration, we strive to maintain an inclusive and safe space for all employees. Our culture is built on support and camaraderie. Here, you’ll find caring colleagues who unite over shared passions and ambitions, creating a supportive environment where everyone can succeed together. We believe in having fun while achieving great things, ensuring that work is both enjoyable and rewarding.

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About Better Collective

We are a global sports media group headquartered in Copenhagen, thriving in a vibrant international environment with more than 1,600 talented professionals working in offices across four continents and representing over 30 nationalities. Our dedicated employees drive our ambition to conquer the sports media world and become the leading digital sports media group. We are home to renowned international and national sports media brands such as HLTV, Futbin, Action Network, VegasInsider, Bolavip, SvenskaFans, Tipsbladet, Betarades, and more. Our mission is to excite sports fans through engaging content and foster passionate communities worldwide.

For those who love sports, Better Collective offers the opportunity to work on something you are passionate about, making work both purposeful and enjoyable. Even for those not into sports, the strong sense of sportsmanship woven into our organization and core values creates a collaborative and fun environment.

Better Collective is dual-listed on Nasdaq Stockholm (BETCO) and Nasdaq Copenhagen (BETCO DKK). 

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We are an equal opportunity employer

We strongly believe diversity gives us the edge and we are committed to creating a safe working environment where employees can thrive. By embracing our diverse perspectives and experiences, our teams collaborate to innovate and deliver superior sports content and products. We hire for cultural growth and welcome everyone, regardless of background,  ethnicity, age, religious and political beliefs, sexual orientation, gender identity, disability, and other characteristics.

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