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CRO Specialist - Paid Media

    • Nis
  • Group Acquisition Marketing

Job description

We are looking for an experienced and data-driven CRO Specialist to join Better Collective’s Paid Media division. In this role, you will play a key part in improving conversion performance across paid media channels by identifying optimisation opportunities, leading A/B testing efforts, and translating insights into scalable actions.

You will sit within our Experimentation and Optimisation Team. Your focus will be on the Paid Media division, working closely with Performance Marketing, Product, and Design teams to test and implement changes that increase user engagement and drive business impact.

Your expertise will ensure Paid Media campaigns deliver optimal value across landing pages, creatives, and ad copy. You will combine research, user insights, and analytics to craft better user journeys and maximise conversion potential across a wide range of markets.

Job responsibilities

  • Own and execute CRO initiatives for the Paid Media division, identifying performance gaps and developing hypotheses to improve outcomes.

  • Use tools such as Google Analytics, Microsoft Clarity, Hotjar, and ad platforms to conduct quantitative and qualitative research.

  • Work alongside UX/UI designers to ideate, visualise, and execute impactful test variants.

  • Manage the full optimisation lifecycle, from research and prioritisation through to testing, measurement, and rollout.

  • Communicate test results clearly to stakeholders, ensuring learnings are shared and successful outcomes are scaled.

  • Align CRO activity with broader Paid Media strategy and collaborate with cross-functional teams to embed CRO into planning processes.

  • Support the development and reporting of key CRO metrics and KPIS.

Job requirements

  • Experience optimising performance for Paid Media channels such as Google Ads, Meta Ads, affiliate traffic, and CRM campaigns.

  • Strong analytical skills and the ability to translate data into clear business insights.

  • Proficiency with A/B testing tools such as VWO, along with a good foundation in statistics.

  • Comfortable with tools like Microsoft Clarity or Hotjar for behavioural analysis.

  • Experience aligning CRO strategy with stakeholder objectives and managing test pipelines.

  • Ability to distil complex data into a compelling narrative and make data-informed recommendations.

  • Curious mindset with a strong sense of initiative and ownership.

  • Fluency in English, both spoken and written.

Bonus qualifications

  • Advertising platforms such as Google Ads, Meta Ads Manager.

  • Google Tag Manager.

  • HTML, CSS, Javascript, or jQuery.

  • CRM tools such as Hubspot.

  • Copywriting or creative strategy.

  • Interest or experience in the sports betting or iGaming industry.

Benefits

  • Private health insurance

  • Sick leave 100% paid

  • Canteen with free meals and drinks

  • Flexible working hours

  • Additional vacation days after two years in the company

We also provide up-to date equipment, entertainment facilities in a modern office right in the city center and more.

Note: Flexible working hours and occasional work from home options in Better Collective help us achieve proper work-life balance. We strongly believe in the magic of teamwork, though, so we come to the office at least three times a week to keep the team spirits high.

Application Deadline

We look forward to hearing from you and accept applications until 10th of June.
Please submit your CV and cover letter in PDF; only applications submitted in English will be considered.

Expected start date: as soon as possible.

or

Hybrid
  • Nis, Serbia

Why join Better Collective?

At Better Collective, we pride ourselves on fostering a workplace where talent thrives and collaboration flourishes. We are committed to nurturing a learning environment where your growth is a priority. Imagine working alongside a dream team of talented individuals who not only bring their skills to the table but also complement each other. You’ll have ample opportunities to learn on the job from talented colleagues eager to share their knowledge, taking on responsibilities that challenge and inspire you.

Guided by our core values of respect, integrity, ambition, and collaboration, we strive to maintain an inclusive and safe space for all employees. Our culture is built on support and camaraderie. Here, you’ll find caring colleagues who unite over shared passions and ambitions, creating a supportive environment where everyone can succeed together. We believe in having fun while achieving great things, ensuring that work is both enjoyable and rewarding.

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About Better Collective

We are a global sports media group headquartered in Copenhagen, thriving in a vibrant international environment with more than 1,600 talented professionals working in offices across four continents and representing over 30 nationalities. Our dedicated employees drive our ambition to conquer the sports media world and become the leading digital sports media group. We are home to renowned international and national sports media brands such as HLTV, Futbin, Action Network, VegasInsider, Bolavip, SvenskaFans, Tipsbladet, Betarades, and more. Our mission is to excite sports fans through engaging content and foster passionate communities worldwide.

For those who love sports, Better Collective offers the opportunity to work on something you are passionate about, making work both purposeful and enjoyable. Even for those not into sports, the strong sense of sportsmanship woven into our organization and core values creates a collaborative and fun environment.

Better Collective is dual-listed on Nasdaq Stockholm (BETCO) and Nasdaq Copenhagen (BETCO DKK). 

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We are an equal opportunity employer

We strongly believe diversity gives us the edge and we are committed to creating a safe working environment where employees can thrive. By embracing our diverse perspectives and experiences, our teams collaborate to innovate and deliver superior sports content and products. We hire for cultural growth and welcome everyone, regardless of background,  ethnicity, age, religious and political beliefs, sexual orientation, gender identity, disability, and other characteristics.

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