Skip to content

Digital PR Team Lead (North America Brands)

    • London
  • Publishing

Job description

Better Collective, the vibrant hub of renowned sports brands like the Action Network, Playmaker, VegasInsider, RotoGrinders, and more! Our mission is to excite sports fans through engaging content and foster passionate communities worldwide. Our vision is to be the leading digital sports media group. Every day, our talented employees across the globe aspire to do better; developing state-of-the-art technology and delivering high quality sports content to our flagship media and communities.

Whether you're a sports fanatic through and through or just someone who appreciates the camaraderie of sportsmanship, a job here is a thrilling opportunity. It means you get to work in an environment where your passion can shine, making your work purposeful and enjoyable. Even if sports aren't your primary focus, you'll quickly discover that our organization values teamwork, collaboration, and a bit of fun, making it a welcoming and inclusive place to work.

If you are a dynamic and experienced Digital PR Manager, or Digital PR Team Lead, then we want you to join our team. The ideal candidate will be an expert in building backlinks through effective outreach to journalists, managing a team, and leveraging tools such as SEMRush and Ahrefs. With a background in iGaming, Sportsbooks, or Casino, this role involves crafting engaging content and pitches to captivate the attention of journalists in these sectors.

Main responsibilities

  • Lead efforts in building quality backlinks by reaching out to journalists and media outlets, utilizing proven strategies to enhance our digital presence

  • Oversee a team of two members, providing guidance and training on the best practices for backlink building and content engagement

  • Utilize digital marketing tools like Muckrack, SEMRush and Ahrefs effectively for outreach strategies and analysis

  • Develop and pitch creative, engaging content relevant to iGaming, Sportsbooks, or Casino sectors, ensuring high interest and response from journalists and media entities

  • Collaborate with the Senior Team Lead to formulate and implement innovative outreach strategies that align with the company's overall marketing goals

  • Monitor, analyze, and report on the effectiveness of outreach campaigns, adjusting strategies as needed for optimal results

  • Stay abreast of the latest trends and developments in digital PR, iGaming, Sportsbooks, and Casino sectors, applying this knowledge to enhance outreach effectiveness

Job requirements

  • Minimum of 3 years in building backlinks through outreach to journalists

  • Proven experience in managing and training a team

  • Strong understanding and proficiency in SEMRush, Ahrefs, and other relevant digital marketing tools

  • Ability to create innovative and engaging content tailored for the media

  • Previous experience of executing Digital PR within the US market, and an understanding of how the US media landscape functions

  • An understanding of the Canadian market is a plus

  • Preferably a background in iGaming, Sportsbooks, or Casino

  • Excellent verbal and written communication skills

  • Education- A bachelor’s degree in Marketing, Communications, Public Relations, or a related field

What do we offer you
An unique and attractive opportunity to become part of a company unlike any other. Better Collective is a dynamic, creative and fun place to work. Our organisational structure is flat and our working environment is characterised by freedom with responsibility, a lot of room to grow and a place where you are given all the responsibilities you think you can manage. 

  • Flexible working hours which supports a healthy work-life balance

  • Private health and dental insurance, group income protection, life assurance 

  • A varied everyday life in a fast-paced international business

  • A professional yet casual working climate with very skilled, passionate and fun colleagues you can imagine

  • 30 days annual leave (excluding bank holidays!)                         


Your way to BC
Please note that we are processing applications on a continuous basis, so we encourage you to apply as soon as possible.

Hybrid
  • London, United Kingdom

or

Why join Better Collective?

At Better Collective, we pride ourselves on fostering a workplace where talent thrives and collaboration flourishes. We are committed to nurturing a learning environment where your growth is a priority. Imagine working alongside a dream team of talented individuals who not only bring their skills to the table but also complement each other. You’ll have ample opportunities to learn on the job from talented colleagues eager to share their knowledge, taking on responsibilities that challenge and inspire you.

Guided by our core values of respect, integrity, ambition, and collaboration, we strive to maintain an inclusive and safe space for all employees. Our culture is built on support and camaraderie. Here, you’ll find caring colleagues who unite over shared passions and ambitions, creating a supportive environment where everyone can succeed together. We believe in having fun while achieving great things, ensuring that work is both enjoyable and rewarding.

Read more



About Better Collective

We are a global sports media group headquartered in Copenhagen, thriving in a vibrant international environment with more than 1,600 talented professionals working in offices across four continents and representing over 30 nationalities. Our dedicated employees drive our ambition to conquer the sports media world and become the leading digital sports media group. We are home to renowned international and national sports media brands such as HLTV, Futbin, Action Network, VegasInsider, Bolavip, SvenskaFans, Tipsbladet, Betarades, and more. Our mission is to excite sports fans through engaging content and foster passionate communities worldwide.

For those who love sports, Better Collective offers the opportunity to work on something you are passionate about, making work both purposeful and enjoyable. Even for those not into sports, the strong sense of sportsmanship woven into our organization and core values creates a collaborative and fun environment.

Better Collective is dual-listed on Nasdaq Stockholm (BETCO) and Nasdaq Copenhagen (BETCO DKK). 

Read more



We are an equal opportunity employer

We strongly believe diversity gives us the edge and we are committed to creating a safe working environment where employees can thrive. By embracing our diverse perspectives and experiences, our teams collaborate to innovate and deliver superior sports content and products. We hire for cultural growth and welcome everyone, regardless of background,  ethnicity, age, religious and political beliefs, sexual orientation, gender identity, disability, and other characteristics.

BC logo fillHomepage