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Marketing Lead (Brazil)

    • Rio de Janeiro
  • Publishing

Job description

We’re launching a new betting product and are looking for a Marketing Lead to own go-to-market strategy and execution in Brazil. This role will be responsible for driving brand awareness, user acquisition, and localization of the product for the Brazilian market.

Responsibilities

  • Lead end-to-end marketing strategy for a new betting product launch in Brazil

  • Develop and execute acquisition campaigns across digital, social, influencer, and affiliate channels

  • Own localization strategy: messaging, creatives, and cultural relevance for Brazilian audiences

  • Partner closely with product, growth, and compliance teams

  • Track performance metrics (CAC, LTV, ROI) and optimize campaigns

  • Manage agencies, contractors, and external partners as needed

Job requirements

  • 5–7 years of marketing experience, ideally in betting space

  • Deep knowledge of the Brazilian betting ecosystem, user behavior, and regulatory landscape

  • Proven experience launching or scaling a consumer product in Brazil

  • Strong background in performance marketing, influencer/affiliate marketing, or growth

  • Fluent in Portuguese; strong English communication skills

  • Data-driven mindset with experience using analytics and attribution tools

Nice to Have

  • Experience with sportsbook or iGaming launches

  • Existing network of Brazilian creators, affiliates, or media partners

  • Startup or high-growth environment experience


Why Join

  • Opportunity to lead a high-impact product launch from day one

  • Ownership over marketing strategy in one of the world’s fastest-growing betting markets

  • Competitive compensation with upside

Hybrid
  • Rio de Janeiro, Brazil

or

Why join Better Collective?

At Better Collective, we pride ourselves on fostering a workplace where talent thrives and collaboration flourishes. We are committed to nurturing a learning environment where your growth is a priority. Imagine working alongside a dream team of talented individuals who not only bring their skills to the table but also complement each other. You’ll have ample opportunities to learn on the job from talented colleagues eager to share their knowledge, taking on responsibilities that challenge and inspire you.

Guided by our core values of respect, integrity, ambition, and collaboration, we strive to maintain an inclusive and safe space for all employees. Our culture is built on support and camaraderie. Here, you’ll find caring colleagues who unite over shared passions and ambitions, creating a supportive environment where everyone can succeed together. We believe in having fun while achieving great things, ensuring that work is both enjoyable and rewarding.

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About Better Collective

We are a global sports media group headquartered in Copenhagen, thriving in a vibrant international environment with more than 1,600 talented professionals working in offices across four continents and representing over 30 nationalities. Our dedicated employees drive our ambition to conquer the sports media world and become the leading digital sports media group. We are home to renowned international and national sports media brands such as HLTV, Futbin, Action Network, VegasInsider, Bolavip, SvenskaFans, Tipsbladet, Betarades, and more. Our mission is to excite sports fans through engaging content and foster passionate communities worldwide.

For those who love sports, Better Collective offers the opportunity to work on something you are passionate about, making work both purposeful and enjoyable. Even for those not into sports, the strong sense of sportsmanship woven into our organization and core values creates a collaborative and fun environment.

Better Collective is dual-listed on Nasdaq Stockholm (BETCO) and Nasdaq Copenhagen (BETCO DKK). 

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We are an equal opportunity employer

We strongly believe diversity gives us the edge and we are committed to creating a safe working environment where employees can thrive. By embracing our diverse perspectives and experiences, our teams collaborate to innovate and deliver superior sports content and products. We hire for cultural growth and welcome everyone, regardless of background,  ethnicity, age, religious and political beliefs, sexual orientation, gender identity, disability, and other characteristics.

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