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Marketing Insights Specialist

    • New York

Job description

We are…

Better Collective is a global sports media group, attracting over 400 million monthly visits across our portfolio of leading brands, including AceOdds, HLTV, The Nation Network, Action Network, Playmaker, Futbolsites, and more. We’re on a mission to make sport more exciting, accessible, and engaging for fans around the world. With our innovative approach and fan-first mindset, we’re redefining how sports content is experienced and shared. Like any great team, we value respect, creativity, and a sense of enjoyment in what we do. We operate in a collaborative environment where ideas are encouraged and where you'll help shape the future of sports media.

At Better Collective, we make space for every voice to be heard and aim to foster a culture where people feel empowered and supported. We’re not only about work, we’re building a community that celebrates success, learns from challenges, and grows together. Whether you're a lifelong sports fan or simply curious, Better Collective offers a place where your skills can thrive and your contribution truly matters. 

You are…

A Marketing Insights Strategist is crucial to building compelling narratives that drive commercial growth. Operating within the global Sales & Brand Marketing function, you will analyze audience data and market trends to uncover actionable insights, informing marketing and sales strategies, and effectively showcasing the value of our platforms to advertisers. Your role involves translating results across regions and verticals into high-impact narratives that fuel sales decks, proactive pitches, and brand marketing campaigns.

You will…

  • Collect, analyze, and interpret data from various sources, including audience data, website and social media analytics, market research, and customer feedback.

  • Standardize global commercial success measurement and reporting through aligned templates and frameworks.

  • Identify patterns, trends, and opportunities within data to develop actionable insights, such as analyzing customer demographics, psychographics, and behaviors to identify relevant customer segments.

  • Translate insights into strategic recommendations for creative sponsorship and ad campaigns that resonate with advertisers and clients, identifying unmet advertiser needs and innovation opportunities.

  • Clearly communicate insights and recommendations to stakeholders, including Sales leads, Marketing leads, and executives.

  • Support the Sales & Brand Marketing team with insights for tentpoles, GTM decks, and proactive vertical storytelling.

  • Partner with Sales, Rev Ops, and Publishing teams to collect and interpret campaign results, client KPIs, and audience insights, identifying areas for optimization.

  • Own the creation and maintenance of a case study library featuring top-performing campaigns across each core brand and vertical.

Job requirements

You have…

  • 4+ years of experience in marketing insights, content strategy, brand strategy, or sales marketing, preferably within media, publishing, or ad tech.

  • A strong understanding of media KPIs and performance storytelling (e.g., CPMs, CTRs, engagement, awareness).

  • Excellent communication skills, with the ability to translate data into compelling narratives.

  • Comfort working across multiple markets, brands, teams, and time zones to gather inputs.

  • Proficiency in Google Suite/Sheets, Looker Studio, or other BI/reporting tools.

  • Experience with Comscore, Marfeel Compass, GA4, and Social Media analytics tools is preferred, with adaptability and willingness to learn new tools as needed.

What We Offer...

  • A generous compensation package and paid time off

  • Comprehensive health benefits cover medical, dental, and vision

  • Life and disability insurance

  • RRSP matching

  • Paid parental leave

  • Opportunities for growth

  • A supportive, fun, and kind team dedicated to your success

Base salary for New York: 120,000 USD

or

Hybrid
  • New York, United States

Why join Better Collective?

At Better Collective, we pride ourselves on fostering a workplace where talent thrives and collaboration flourishes. We are committed to nurturing a learning environment where your growth is a priority. Imagine working alongside a dream team of talented individuals who not only bring their skills to the table but also complement each other. You’ll have ample opportunities to learn on the job from talented colleagues eager to share their knowledge, taking on responsibilities that challenge and inspire you.

Guided by our core values of respect, integrity, ambition, and collaboration, we strive to maintain an inclusive and safe space for all employees. Our culture is built on support and camaraderie. Here, you’ll find caring colleagues who unite over shared passions and ambitions, creating a supportive environment where everyone can succeed together. We believe in having fun while achieving great things, ensuring that work is both enjoyable and rewarding.

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About Better Collective

We are a global sports media group headquartered in Copenhagen, thriving in a vibrant international environment with more than 1,600 talented professionals working in offices across four continents and representing over 30 nationalities. Our dedicated employees drive our ambition to conquer the sports media world and become the leading digital sports media group. We are home to renowned international and national sports media brands such as HLTV, Futbin, Action Network, VegasInsider, Bolavip, SvenskaFans, Tipsbladet, Betarades, and more. Our mission is to excite sports fans through engaging content and foster passionate communities worldwide.

For those who love sports, Better Collective offers the opportunity to work on something you are passionate about, making work both purposeful and enjoyable. Even for those not into sports, the strong sense of sportsmanship woven into our organization and core values creates a collaborative and fun environment.

Better Collective is dual-listed on Nasdaq Stockholm (BETCO) and Nasdaq Copenhagen (BETCO DKK). 

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We are an equal opportunity employer

We strongly believe diversity gives us the edge and we are committed to creating a safe working environment where employees can thrive. By embracing our diverse perspectives and experiences, our teams collaborate to innovate and deliver superior sports content and products. We hire for cultural growth and welcome everyone, regardless of background,  ethnicity, age, religious and political beliefs, sexual orientation, gender identity, disability, and other characteristics.

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