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Marketing Insights Analyst

    • Nis
  • Paid Media

Job description

We’re looking for a hands-on, analytically driven Marketing Insight Analyst to build and scale our competitor monitoring, experimentation insights, and persona segmentation efforts.

You’ll play a key role in shaping how we identify market opportunities, translate intelligence into testable hypotheses, and improve marketing performance across paid channels.

Job responsibilities

  • Monitor competitors across PPC, paid social, display, and programmatic channels

  • Analyse landing pages, ad messaging, funnel strategies, and offer mechanics

  • Support persona segmentation and customer journey analysis

  • Build and maintain dashboards that visualise competitor data and traffic trends

  • Help automate reporting and data collection processes using internal tools or APIs

  • Collaborate with the experimentation and CRO team to deliver hypotheses for testing

  • Research competitors' business models, product strategies and revenue streams 

  • Present findings and recommendations to key stakeholders in marketing and product

What you bring

  • 2–4 years experience in marketing analytics, marketing operations, or similar

  • Proven knowledge of paid media channels (PPC, paid social, display, etc.)

  • Experience with campaign tracking, performance measurement, and A/B testing

  • Familiarity with UX/UI principles and landing page evaluation

  • Customer segmentation techniques

  • Hands-on experience with tools like GA4, GSC, Semrush, Similarweb, Pixel, Tableau

  • Strong analytical mindset with the ability to turn data into actionable insights

  • Comfortable presenting data and insights to cross-functional teams

Nice to have

  • Exposure to API integration or light web scraping

  • Experience working with CRO or experimentation frameworks

  • Basic SQL or scripting knowledge is a plus

  • iGaming or affiliate marketing experience is a bonus, but not essential

Benefits

  • Private health insurance

  • Sick leave 100% paid

  • Canteen with free meals and drinks

  • Flexible working hours

  • Additional vacation days after two years in the company

We also provide up-to date equipment, entertainment facilities in a modern office right in the city center and more.

Note: Flexible working hours and occasional work from home options in Better Collective help us achieve proper work-life balance. We strongly believe in the magic of teamwork, though, so we come to the office at least three days a week to keep the team spirits high.

Application Deadline

We look forward to hearing from you and accept applications until 1st of August.
Please submit your CV and cover letter in PDF; only applications submitted in English will be considered.

Expected start date: as soon as possible.

or

Hybrid
  • Nis, Serbia

Why join Better Collective?

At Better Collective, we pride ourselves on fostering a workplace where talent thrives and collaboration flourishes. We are committed to nurturing a learning environment where your growth is a priority. Imagine working alongside a dream team of talented individuals who not only bring their skills to the table but also complement each other. You’ll have ample opportunities to learn on the job from talented colleagues eager to share their knowledge, taking on responsibilities that challenge and inspire you.

Guided by our core values of respect, integrity, ambition, and collaboration, we strive to maintain an inclusive and safe space for all employees. Our culture is built on support and camaraderie. Here, you’ll find caring colleagues who unite over shared passions and ambitions, creating a supportive environment where everyone can succeed together. We believe in having fun while achieving great things, ensuring that work is both enjoyable and rewarding.

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About Better Collective

We are a global sports media group headquartered in Copenhagen, thriving in a vibrant international environment with more than 1,600 talented professionals working in offices across four continents and representing over 30 nationalities. Our dedicated employees drive our ambition to conquer the sports media world and become the leading digital sports media group. We are home to renowned international and national sports media brands such as HLTV, Futbin, Action Network, VegasInsider, Bolavip, SvenskaFans, Tipsbladet, Betarades, and more. Our mission is to excite sports fans through engaging content and foster passionate communities worldwide.

For those who love sports, Better Collective offers the opportunity to work on something you are passionate about, making work both purposeful and enjoyable. Even for those not into sports, the strong sense of sportsmanship woven into our organization and core values creates a collaborative and fun environment.

Better Collective is dual-listed on Nasdaq Stockholm (BETCO) and Nasdaq Copenhagen (BETCO DKK). 

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We are an equal opportunity employer

We strongly believe diversity gives us the edge and we are committed to creating a safe working environment where employees can thrive. By embracing our diverse perspectives and experiences, our teams collaborate to innovate and deliver superior sports content and products. We hire for cultural growth and welcome everyone, regardless of background,  ethnicity, age, religious and political beliefs, sexual orientation, gender identity, disability, and other characteristics.

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