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Market Strategy Analyst

    • Nis
  • Paid Media

Job description

We are seeking a skilled Market Strategy Analyst to provide critical intelligence to support our marketing and commercial teams.

You’ll lead the charge in uncovering high-impact market insights that shape where and how we grow. From spotting early trends in iGaming regulation to surfacing commercial opportunities, your work will directly influence go-to-market strategy, regional expansion, and commercial pitches.

Job responsibilities

  • Research and track iGaming regulatory landscapes globally to assess market readiness, risk, and growth potential

  • Stay ahead of responsible gaming frameworks, licensing standards, and key regulatory shifts

  • Research and profile existing and potential clients – analysing business models, strategic positioning, product offerings, GTM strategies, and market presence

  • Analyse competitors’ offerings, services, business models and revenue streams

  • Conduct website and mobile app competitive analysis and user experience research

  • Identify whitespace opportunities through gap analysis and strategic mapping

  • Compile reports and present findings for the marketing and commercial team

  • Develop compelling market opportunity case studies and success stories that feed directly into commercial proposals and pitch decks

  • Support go-to-market strategies by providing evidence-led research

What you bring

  • Proven track record in B2B market research within iGaming, digital entertainment, or adjacent industries – agency or in-house

  • Understanding of iGaming industry regulations and compliance requirements

  • Knowledge of affiliate marketing and digital acquisition strategies

  • Proficiency in market research tools and methodologies

  • Strong analytical skills to synthesize large volumes of data into actionable insights

  • Excellent written and verbal communication skills

  • Familiarity with commercial KPIs and customer lifetime value models is a plus

Benefits

  • Private health insurance

  • Sick leave 100% paid

  • Canteen with free meals and drinks

  • Flexible working hours

  • Additional vacation days after two years in the company

We also provide up-to date equipment, entertainment facilities in a modern office right in the city center and more.

Note: Flexible working hours and occasional work from home options in Better Collective help us achieve proper work-life balance. We strongly believe in the magic of teamwork, though, so we come to the office at least three days a week to keep the team spirits high.

Application Deadline

We look forward to hearing from you and accept applications until 1st of August.
Please submit your CV and cover letter in PDF; only applications submitted in English will be considered.

Expected start date: as soon as possible.

or

Hybrid
  • Nis, Serbia

Why join Better Collective?

At Better Collective, we pride ourselves on fostering a workplace where talent thrives and collaboration flourishes. We are committed to nurturing a learning environment where your growth is a priority. Imagine working alongside a dream team of talented individuals who not only bring their skills to the table but also complement each other. You’ll have ample opportunities to learn on the job from talented colleagues eager to share their knowledge, taking on responsibilities that challenge and inspire you.

Guided by our core values of respect, integrity, ambition, and collaboration, we strive to maintain an inclusive and safe space for all employees. Our culture is built on support and camaraderie. Here, you’ll find caring colleagues who unite over shared passions and ambitions, creating a supportive environment where everyone can succeed together. We believe in having fun while achieving great things, ensuring that work is both enjoyable and rewarding.

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About Better Collective

We are a global sports media group headquartered in Copenhagen, thriving in a vibrant international environment with more than 1,600 talented professionals working in offices across four continents and representing over 30 nationalities. Our dedicated employees drive our ambition to conquer the sports media world and become the leading digital sports media group. We are home to renowned international and national sports media brands such as HLTV, Futbin, Action Network, VegasInsider, Bolavip, SvenskaFans, Tipsbladet, Betarades, and more. Our mission is to excite sports fans through engaging content and foster passionate communities worldwide.

For those who love sports, Better Collective offers the opportunity to work on something you are passionate about, making work both purposeful and enjoyable. Even for those not into sports, the strong sense of sportsmanship woven into our organization and core values creates a collaborative and fun environment.

Better Collective is dual-listed on Nasdaq Stockholm (BETCO) and Nasdaq Copenhagen (BETCO DKK). 

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We are an equal opportunity employer

We strongly believe diversity gives us the edge and we are committed to creating a safe working environment where employees can thrive. By embracing our diverse perspectives and experiences, our teams collaborate to innovate and deliver superior sports content and products. We hire for cultural growth and welcome everyone, regardless of background,  ethnicity, age, religious and political beliefs, sexual orientation, gender identity, disability, and other characteristics.

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