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LATAM Digital PR Specialist

    • Rio de Janeiro
    • Buenos Aires
    +1 more
  • Publishing

Job description

Hey there, Future LATAM Digital PR Specialist @ Better Collective!

Our Mission is to be the world’s leading digital sports media company, making sports entertainment more engaging and transparent for fans worldwide. At Better Collective, we're the team behind industry-leading brands like Torcedores, BolaVip, SomosFanaticos, Action Network, HLTV. We're looking for a new member to join the team who is responsible for boosting Better Collective’s brand awareness across its owned digital properties. Specifically, you will be responsible for ideating, creating, implementing, and reporting on digital public relations campaigns with the goal of acquiring high-value backlinks to Better Collective websites.

How You'll Make an Impact? Here are some of the ways you’ll contribute to our mission:

  • Ideate and create PR campaigns to increase brand awareness and generate high-quality backlinks across Better Collective brands: Bolavip Brasil, Bolavip Argentina, Action Network and VegasInsider.

  • Write texts in journalistic format in Spanish

  • Support the South American Team Lead as needed

  • Stay “in-tune” with the world of sports to identify and capitalize on breaking news and trends to ensure that BC stays ahead of the competition

  • Work across SEO, content, and design teams to ensure quality deliverables

  • Track and report on individual PR campaigns to showcase their effectiveness in acquiring backlinks to BC sites

  • Use tools such as Muck Rack or Comunique-se to build an outreach contact list of journalists, media sites, bloggers, and other relevant parties to secure campaign pitch opportunities

  • Write relevant and entertaining content to be pitched to third parties for link building purposes

  • Provide regular topic recommendations for new digital PR campaigns based on industry and competitive research

Job requirements

The Ideal Profile: Is This You? Here’s what helps people succeed in this role:

  • At least 1.5-3 years of experience in PR or Digital PR - either in an agency or in-house environment;

  • Experience of executing PR or Digital PR across LATAM;

  • Experience of different PR or Digital PR campaign types - from reactive to hero campaigns;

  • A strong passion for sports and digital public relations & communications;

  • Data-driven mindset to utilize trends and campaign results to inform future decisions;

  • Strong written and verbal communication;

  • Ability to work across multiple teams and digital brands;

  • Basic understanding of SEO and Content Marketing best practices, and what the core principles of PR and Digital PR are;

  • Passionate about staying up to date on trends and relevant stories across the sports and wider news world;

  • Self-motivation, strong organizational skills, and flexibility are required to be effective in a fast-paced, ever-changing environment of digital marketing and SEO;

  • Intermediate or higher level of English proficiency;

  • Intermediate or higher level of Spanish proficiency.

Nice-to-Haves:

  • Experience as a sports journalist;

  • Familiarity with industry tools such as Ahrefs, Moz, Buzzstream, Muck Rack, Majestic, and others is a plus.

What We Offer: Perks, Growth & Culture

Food: The office provides cookies, nuts, fruit, sweets, and hot drinks weekly;

Wellness: Co-payment for gym membership via Wellness Hub Platform;

Training: Access to GoFluent language learning platform.

Your Growth & Our Culture

A Collaborative Environment: You’ll join a company where respect, teamwork, and open communication matter;

Exposure to a Global Company: Work alongside colleagues from around the world and get real insights into different markets and cultures;

Opportunities for Impact: We value new ideas and encourage everyone to take initiative and drive change, no matter your role;

Room to Grow: We care about learning and development, and we support people who want to take on new challenges;

Balance & Flexibility: We do our best to support work-life balance and offer flexibility whenever possible.

What’s Good About Working Here:

We empower you to take initiative and collaborate directly with other teams to bring your ideas to life;

You’ll have a voice, whether you’ve been here a day or a decade;

We encourage side projects and learning new things, even if they’re outside your day job;

We keep things informal and fun, expect memes, good coffee, and the occasional themed Slack channel.

Ready to Join?

We're excited to learn more about you! Here’s how to apply and what to expect.

Our Interview Journey:

Application Review: Our Team personally reviews every application.

Intro Chat: An initial conversation with the Hiring Manager.

Technical Assessment: You will work on a specific technical task so we can analyze your functional capabilities.

Final Interview: A personality/work style assessment and a logic test will be discussed with HR and the Hiring Manager.

Offer!

We’ll always keep you informed at every step.

Important information:

Only CVs in English will be evaluated

Contractor Hiring Model (PJ)

Hybrid
  • Rio de Janeiro , Brazil
  • Buenos Aires, Argentina
+1 more

or

Why join Better Collective?

At Better Collective, we pride ourselves on fostering a workplace where talent thrives and collaboration flourishes. We are committed to nurturing a learning environment where your growth is a priority. Imagine working alongside a dream team of talented individuals who not only bring their skills to the table but also complement each other. You’ll have ample opportunities to learn on the job from talented colleagues eager to share their knowledge, taking on responsibilities that challenge and inspire you.

Guided by our core values of respect, integrity, ambition, and collaboration, we strive to maintain an inclusive and safe space for all employees. Our culture is built on support and camaraderie. Here, you’ll find caring colleagues who unite over shared passions and ambitions, creating a supportive environment where everyone can succeed together. We believe in having fun while achieving great things, ensuring that work is both enjoyable and rewarding.

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About Better Collective

We are a global sports media group headquartered in Copenhagen, thriving in a vibrant international environment with more than 1,600 talented professionals working in offices across four continents and representing over 30 nationalities. Our dedicated employees drive our ambition to conquer the sports media world and become the leading digital sports media group. We are home to renowned international and national sports media brands such as HLTV, Futbin, Action Network, VegasInsider, Bolavip, SvenskaFans, Tipsbladet, Betarades, and more. Our mission is to excite sports fans through engaging content and foster passionate communities worldwide.

For those who love sports, Better Collective offers the opportunity to work on something you are passionate about, making work both purposeful and enjoyable. Even for those not into sports, the strong sense of sportsmanship woven into our organization and core values creates a collaborative and fun environment.

Better Collective is dual-listed on Nasdaq Stockholm (BETCO) and Nasdaq Copenhagen (BETCO DKK). 

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We are an equal opportunity employer

We strongly believe diversity gives us the edge and we are committed to creating a safe working environment where employees can thrive. By embracing our diverse perspectives and experiences, our teams collaborate to innovate and deliver superior sports content and products. We hire for cultural growth and welcome everyone, regardless of background,  ethnicity, age, religious and political beliefs, sexual orientation, gender identity, disability, and other characteristics.

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