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Digital PR Specialist

    • New York

Bring sports stories to life through smart, creative PR campaigns that build buzz, earn links, and shape how fans discover our brands across North America.

Job description

We are…

Better Collective is a global sports media group, attracting over 400 million monthly visits across our portfolio of leading brands - including AceOdds, HLTV, The Nation Network, Action Network, Futbolsites, and more. We’re on a mission to make sport more exciting, accessible, and engaging for fans around the world. With our innovative approach and fan-first mindset, we’re redefining how sports content is experienced and shared. 

Like any great team, we value respect, creativity, and a sense of enjoyment in what we do. We operate in a fast-growing, collaborative environment where ideas are encouraged and where you'll help shape the future of sports media. This isn’t just a place to get things done, it’s a place to grow, figure things out together, and celebrate the wins along the way. Whether you’re deep into sports or just figuring it out, there’s room for you here.

You are…

Someone who lives and breathes sports, understands the power of a good story, and knows how to turn data into headlines. In this role, you’ll lead smart, creative PR campaigns that build brand awareness and earn high-quality backlinks to fuel our SEO and content strategies. You’ll work at the crossroads of media outreach, data-driven storytelling, and sports culture, pitching fresh ideas, crafting compelling narratives, and collaborating with a supportive team that values creativity and impact.

You will…

  • Ideate and create PR campaigns to increase brand awareness and generate high-quality backlinks across Better Collective North America brands: Action Network, RotoGrinders, VegasInsider & Canada Sports Betting

  • Provide regular topic recommendations for new digital PR campaigns based on industry and competitive research

  • Write relevant and entertaining content to be pitched to third parties for link building purposes

  • Use tools such as Muck Rack to build an outreach contact list of journalists, media sites, bloggers, and other relevant parties to secure campaign pitch opportunities

  • Track and report on individual PR campaigns to showcase their effectiveness in acquiring backlinks to BC sites

  • Work across SEO, content, and design teams to ensure quality deliverables

  • Stay “in-tune” with the world of sports to identify and capitalize on breaking news and trends to ensure that BC stays ahead of the competition

  • Support the North American Digital PR Team Lead as needed.

Job requirements

You have…

  • At least 2-3 years of experience in Digital PR - either in an agency or in-house environment

  • Experience of different Digital PR campaign types - from reactive to hero campaigns

  • Previous experience of executing Digital PR within the US market, and an understanding of how the US media landscape functions

  • A strong passion for sports and digital public relations & communications

  • Experience of running Digital PR campaigns in the casino vertical is a plus

  • Data-driven mindset to utilize trends and campaign results to inform future decisions

  • Strong written and verbal communication

  • Ability to work across multiple teams and digital brands

  • Familiarity with industry tools such as Ahrefs, Moz, Buzzstream, Muck Rack, Majestic, and others is a plus

  • A good network of contacts in the US & Canadian media 

  • Basic understanding of SEO and Content Marketing best practices, and what the core principles of Digital PR are

  • Passion about staying up to date on trends and relevant stories across the sports and wider news world

  • Self-motivation, strong organizational skills, and flexibility required to be effective in the ever-changing environment of digital marketing and SEO

What we offer…

  • A generous compensation package and paid time off

  • Comprehensive health benefits cover medical, dental, and vision

  • Life and disability insurance

  • Paid parental leave

  • Opportunities for growth

  • A supportive, fun, and kind team dedicated to your success

We are proud to foster a workplace free from discrimination. We strongly believe that diversity of experience, perspectives, and backgrounds leads to a better environment for our employees and a better product for our users and the community.

New York salary base: 72,000 USD

Hybrid
  • New York, United States

or

Why join Better Collective?

At Better Collective, we pride ourselves on fostering a workplace where talent thrives and collaboration flourishes. We are committed to nurturing a learning environment where your growth is a priority. Imagine working alongside a dream team of talented individuals who not only bring their skills to the table but also complement each other. You’ll have ample opportunities to learn on the job from talented colleagues eager to share their knowledge, taking on responsibilities that challenge and inspire you.

Guided by our core values of respect, integrity, ambition, and collaboration, we strive to maintain an inclusive and safe space for all employees. Our culture is built on support and camaraderie. Here, you’ll find caring colleagues who unite over shared passions and ambitions, creating a supportive environment where everyone can succeed together. We believe in having fun while achieving great things, ensuring that work is both enjoyable and rewarding.



About Better Collective

We are a global sports media group headquartered in Copenhagen, thriving in a vibrant international environment with more than 1,600 talented professionals working in offices across four continents and representing over 30 nationalities. Our dedicated employees drive our ambition to conquer the sports media world and become the leading digital sports media group. We are home to renowned international and national sports media brands such as HLTV, Futbin, Action Network, VegasInsider, Bolavip, SvenskaFans, Tipsbladet, Betarades, and more. Our mission is to excite sports fans through engaging content and foster passionate communities worldwide.

For those who love sports, Better Collective offers the opportunity to work on something you are passionate about, making work both purposeful and enjoyable. Even for those not into sports, the strong sense of sportsmanship woven into our organization and core values creates a collaborative and fun environment.

Better Collective is dual-listed on Nasdaq Stockholm (BETCO) and Nasdaq Copenhagen (BETCO DKK). 



We are an equal opportunity employer

We strongly believe diversity gives us the edge and we are committed to creating a safe working environment where employees can thrive. By embracing our diverse perspectives and experiences, our teams collaborate to innovate and deliver superior sports content and products. We hire for cultural growth and welcome everyone, regardless of background,  ethnicity, age, religious and political beliefs, sexual orientation, gender identity, disability, and other characteristics.