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Director of Programmatic & Data Sales

    • New York
  • Revenue

Lead go-to-market for FanReach, Better Collective’s bold new media and data monetization engine. Drive deals across programmatic, direct, and data to activate high-intent sports audiences.

Job description

FanReach is Better Collective’s newest commercial initiative, built to turn our 400M+ monthly visits into a powerful monetization engine for advertisers. Backed by a deep portfolio of publisher brands like Action Network, HLTV, RotoGrinders, and The Nation Network, FanReach connects high-intent sports fans with performance-focused advertisers.

We’re redefining how sports media is sold, leveraging CTV, display, native, and first-party audience data across the open web. Now, we’re hiring someone to take FanReach to market and turn potential into pipeline.

What You’ll Do

  • Own and drive sales + partnerships for FanReach across the U.S., from outreach to deal close

  • Pitch and close PMP, PG, and managed service deals with agencies, DSPs, and sports/betting brands

  • Package and sell first-party data segments through LiveRamp and similar platforms

  • Scale a repeatable revenue engine spanning direct, programmatic, and data licensing

  • Partner with internal teams (Audience, Product, RevOps, Campaign Management) to refine and deliver revenue-driving solutions

  • Act as a strategic advisor to product development, bringing real insights from the field

  • Lead FanReach’s market positioning across agencies, clients, and industry events

Job requirements

  • You are a commercial builder with 5+ years in digital media sales, programmatic, or audience monetization

  • Deeply connected in the ad ecosystem, especially across:

    • Agency holding companies and indie media shops

    • DSP and data marketplace teams

    • Sports and iGaming buyers

  • Fluent in the language of first-party data, identity resolution, and CTV/display activation

  • A trusted seller and storyteller who can simplify complex value props

  • Passionate about sports, data, and shaping the future of fan engagement

Why This Role, Why Now

  • You won’t be joining something that’s already built, you’ll help create it

  • FanReach has the advantage of scale + speed, millions of fans, powerful data, and the freedom to move fast

  • You’ll work directly with decision-makers, shape strategy, and be part of Better Collective’s next big chapter

Benefits

  • Full health benefits (medical, dental, vision)

  • Medical with Cigna & Kaiser with excellent coverage

  • Unlimited PTO

  • 401K employer match

  • Life and disability insurance

  • Bonus program

  • Extended paid parental leave

  • Life & Disability Insurance

  • Pet insurance

  • Employee Assistance Program with Mental Health Resources available for you and your family group

New York base salary: 150K - 170k USD + bonus/commission

Hybrid
  • New York, United States

or

Why join Better Collective?

At Better Collective, we pride ourselves on fostering a workplace where talent thrives and collaboration flourishes. We are committed to nurturing a learning environment where your growth is a priority. Imagine working alongside a dream team of talented individuals who not only bring their skills to the table but also complement each other. You’ll have ample opportunities to learn on the job from talented colleagues eager to share their knowledge, taking on responsibilities that challenge and inspire you.

Guided by our core values of respect, integrity, ambition, and collaboration, we strive to maintain an inclusive and safe space for all employees. Our culture is built on support and camaraderie. Here, you’ll find caring colleagues who unite over shared passions and ambitions, creating a supportive environment where everyone can succeed together. We believe in having fun while achieving great things, ensuring that work is both enjoyable and rewarding.

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About Better Collective

We are a global sports media group headquartered in Copenhagen, thriving in a vibrant international environment with more than 1,600 talented professionals working in offices across four continents and representing over 30 nationalities. Our dedicated employees drive our ambition to conquer the sports media world and become the leading digital sports media group. We are home to renowned international and national sports media brands such as HLTV, Futbin, Action Network, VegasInsider, Bolavip, SvenskaFans, Tipsbladet, Betarades, and more. Our mission is to excite sports fans through engaging content and foster passionate communities worldwide.

For those who love sports, Better Collective offers the opportunity to work on something you are passionate about, making work both purposeful and enjoyable. Even for those not into sports, the strong sense of sportsmanship woven into our organization and core values creates a collaborative and fun environment.

Better Collective is dual-listed on Nasdaq Stockholm (BETCO) and Nasdaq Copenhagen (BETCO DKK). 

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We are an equal opportunity employer

We strongly believe diversity gives us the edge and we are committed to creating a safe working environment where employees can thrive. By embracing our diverse perspectives and experiences, our teams collaborate to innovate and deliver superior sports content and products. We hire for cultural growth and welcome everyone, regardless of background,  ethnicity, age, religious and political beliefs, sexual orientation, gender identity, disability, and other characteristics.

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