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HR Business Partner

    • Copenhagen
  • People & Culture

Job description

Do you have a do’er mentality, don’t shy away from complexities and thrive in a dynamic environment, then you can be who we are looking for! 

We are looking for an HR Business Partner to join our global team and support senior leaders in aligning people strategies with business goals.

You will join a fast-paced company, at a very exciting time. Last year, we went through a complete re-structure and went from regional to a global organisational structure. You will therefore work with leaders across Europe, North- and South America. At the same time, being a Digital Sports Media Group, in the era of AI and fundamental disruptions, you will be guiding leaders in an organisation with rapid changes and the need for agility, efficiency and innovation. 

About the role

As an HR Business Partner (HRBP), you act as a trusted advisor and hands-on partner to business leaders, supporting them in building high-performing teams, their leadership role, and shaping a culture that enables our company strategy.

You work closely with leaders to turn business priorities into concrete people actions — from organisational changes and leadership decisions to performance conversations and talent development. While you bring a strategic perspective, you are equally comfortable getting involved in execution and follow-through.

You will be part of a global People & Culture team working closely across time zones and countries. In addition to being the dedicated HRBP for one or more business units, you contribute actively to the broader People & Culture agenda. We operate as one team and value a “can-do” mindset — stepping in when colleagues need support and taking shared ownership of larger cross-team initiatives.

Key responsibilities

Business partnership – strategic and hands-on

  • Translate business priorities into clear, practical people actions and ensure they are executed

  • Support and challenge senior leaders in day-to-day people decisions, always aligned with company values and culture

  • Take ownership of initiatives, follow up on actions, and ensure progress — not just advice

Performance & talent

  • Work closely with senior leaders and local HR on identifying, developing, and retaining key talent

  • Support leadership development initiatives and coaching in collaboration with relevant Centres of Excellence

Organisation & change

  • Support senior leaders hands-on with organisational design, role clarity, and team effectiveness

  • Actively support leaders through change, growth, and transformation (e.g. scaling, restructures, new ways of working), e.g. we are soon rolling out a world-wide job architecture

  • Be visible in the business and act as a role model for our culture and values

Employee relations & people governance

  • Handle employee relations topics together with senior leaders and local/regional HR — from guidance to resolution

  • Ensure HR policies and processes are applied consistently, fairly, and pragmatically

  • Advise to strike balance between business needs with employee experience, compliance, and risk awareness

Job requirements

  • +3 years of experience as an HR Business Partner or in a similar senior, hands-on HR role

  • Strong track record of supporting leaders in a fast-paced, evolving environment

  • Experience working in an international and/or matrix organisation is an advantage and/or experience from a company within the digital, media, tech or marketing space

Skills & capabilities

  • Good business understanding and ability to connect people topics to business outcomes

  • Comfortable operating both at strategic and operational level

  • Confident communicator who can challenge constructively and provide clear guidance

  • Solid knowledge of performance management, organisational development, and employee relations

Personal qualities

  • Pragmatic, action-oriented, and comfortable taking ownership

  • Trusted advisor with high integrity and sound judgement

  • Collaborative team player who naturally supports others

  • Genuinely interested in people, leadership, and culture

What success looks like in this role

  • Leaders rely on you for practical advice and hands-on support — not just frameworks

  • People topics move forward because you ensure execution and follow-through

  • Leaders feel better equipped to handle performance, talent, and organisational challenges

  • HR is experienced as close to the business, pragmatic, and value-adding

Hybrid
  • Copenhagen, Denmark

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Why join Better Collective?

At Better Collective, we pride ourselves on fostering a workplace where talent thrives and collaboration flourishes. We are committed to nurturing a learning environment where your growth is a priority. Imagine working alongside a dream team of talented individuals who not only bring their skills to the table but also complement each other. You’ll have ample opportunities to learn on the job from talented colleagues eager to share their knowledge, taking on responsibilities that challenge and inspire you.

Guided by our core values of respect, integrity, ambition, and collaboration, we strive to maintain an inclusive and safe space for all employees. Our culture is built on support and camaraderie. Here, you’ll find caring colleagues who unite over shared passions and ambitions, creating a supportive environment where everyone can succeed together. We believe in having fun while achieving great things, ensuring that work is both enjoyable and rewarding.

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About Better Collective

We are a global sports media group headquartered in Copenhagen, thriving in a vibrant international environment with more than 1,600 talented professionals working in offices across four continents and representing over 30 nationalities. Our dedicated employees drive our ambition to conquer the sports media world and become the leading digital sports media group. We are home to renowned international and national sports media brands such as HLTV, Futbin, Action Network, VegasInsider, Bolavip, SvenskaFans, Tipsbladet, Betarades, and more. Our mission is to excite sports fans through engaging content and foster passionate communities worldwide.

For those who love sports, Better Collective offers the opportunity to work on something you are passionate about, making work both purposeful and enjoyable. Even for those not into sports, the strong sense of sportsmanship woven into our organization and core values creates a collaborative and fun environment.

Better Collective is dual-listed on Nasdaq Stockholm (BETCO) and Nasdaq Copenhagen (BETCO DKK). 

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We are an equal opportunity employer

We strongly believe diversity gives us the edge and we are committed to creating a safe working environment where employees can thrive. By embracing our diverse perspectives and experiences, our teams collaborate to innovate and deliver superior sports content and products. We hire for cultural growth and welcome everyone, regardless of background,  ethnicity, age, religious and political beliefs, sexual orientation, gender identity, disability, and other characteristics.

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