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Head of Performance (Display/Programmatic)

    • Copenhagen
    • London
    +1 more
  • Paid Media

Job description

We are seeking a Head of Performance (Display) to lead our Display, Programmatic, and Direct Media Partnerships teams, maximising growth and efficiency across all performance-driven media channels.

Better Collective is a leading iGaming media group that improves the sports betting & gaming experience for bettors across the world. We create a transparent and safe betting environment through innovative technologies and trusted platforms.

It is crucial to us to attract and retain skilled employees. We offer a great working environment in our offices, with a lively working culture that is characterised by a pioneering spirit and a global vision.

The Role

Reporting directly to the Director of Agency & Media (Paid Media), you will be responsible for leading the strategic direction, growth, optimisations and operational excellence of all performance media channels (Display, Programmatic, and Direct Publisher Partnerships).

You will oversee three teams across these areas, guiding their development, ensuring synergy across channels, and driving performance outcomes that align with company objectives. This is a senior role focused on strategy, innovation, and commercial impact rather than day-to-day campaign management.

Key Responsibilities

  • Define and implement the strategy for Display, Programmatic, and Direct Media Partnerships to enhance Acquisition and ROI

  • Lead, mentor, and develop a team of media specialists, nurturing a culture of growth, collaboration, and accountability

  • Manage media budgets and ensure effective distribution across platforms to achieve business KPIs and growth targets

  • Provide regular reports and actionable insights to senior management, ensuring transparency and alignment with business objectives, along with assisting in forecasting

  • Work independently with guidance from management regarding overall goals and objectives

  • Identify and capitalise on emerging technologies, partners, and media opportunities to improve performance and efficiency

  • Ensure all campaigns and partnerships follow best practices for brand safety, viewability, and fraud prevention

  • Assess and deploy tools or platforms that enhance workflow, targeting, or optimisation capabilities

  • Establish and sustain high-value relationships with media owners, DSPs, SSPs, and publishers

  • Negotiate direct media deals to maximise value and performance

  • Promote data-driven decision-making throughout the Performance Media function

Job requirements

Our Ideal Candidate

  • Over 5 years of experience in digital media, specialising in programmatic, display, or performance marketing

  • Strong understanding of the digital media landscape, covering DSPs, DMPs, ad servers, and attribution models

  • Proven record of managing multi-channel, global performance campaigns at scale

  • Possesses a strong analytical mindset capable of turning data into strategic insights

  • A confident communicator and relationship builder, effective both internally and externally

  • Strong proficiency in Excel, PowerPoint, and other performance analysis tools

Other

  • An interest in sports betting would be useful

  • Knowledge of ad fraud, viewability and brand safety metrics and how these are measured, managed and fit into the programmatic advertising landscape are required

  • A passion for innovation combined with an entrepreneurial mindset to spot and leverage new growth opportunities

Application Deadline

We are looking forward to hearing from you as soon as possible by uploading your application via the “Apply now” button until 31st of December 2025. 

Start date: As soon as possible.

Questions

If you have any questions about the position, you are welcome to write to the Director of Agency & Media (Paid Media), Rob Brown at rob.brown@bettercollective.com.

Please do not send CV and cover letters to this address, inquiries only. 

Hybrid
  • Copenhagen, Denmark
  • London, United Kingdom
+1 more

or

Why join Better Collective?

At Better Collective, we pride ourselves on fostering a workplace where talent thrives and collaboration flourishes. We are committed to nurturing a learning environment where your growth is a priority. Imagine working alongside a dream team of talented individuals who not only bring their skills to the table but also complement each other. You’ll have ample opportunities to learn on the job from talented colleagues eager to share their knowledge, taking on responsibilities that challenge and inspire you.

Guided by our core values of respect, integrity, ambition, and collaboration, we strive to maintain an inclusive and safe space for all employees. Our culture is built on support and camaraderie. Here, you’ll find caring colleagues who unite over shared passions and ambitions, creating a supportive environment where everyone can succeed together. We believe in having fun while achieving great things, ensuring that work is both enjoyable and rewarding.

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About Better Collective

We are a global sports media group headquartered in Copenhagen, thriving in a vibrant international environment with more than 1,600 talented professionals working in offices across four continents and representing over 30 nationalities. Our dedicated employees drive our ambition to conquer the sports media world and become the leading digital sports media group. We are home to renowned international and national sports media brands such as HLTV, Futbin, Action Network, VegasInsider, Bolavip, SvenskaFans, Tipsbladet, Betarades, and more. Our mission is to excite sports fans through engaging content and foster passionate communities worldwide.

For those who love sports, Better Collective offers the opportunity to work on something you are passionate about, making work both purposeful and enjoyable. Even for those not into sports, the strong sense of sportsmanship woven into our organization and core values creates a collaborative and fun environment.

Better Collective is dual-listed on Nasdaq Stockholm (BETCO) and Nasdaq Copenhagen (BETCO DKK). 

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We are an equal opportunity employer

We strongly believe diversity gives us the edge and we are committed to creating a safe working environment where employees can thrive. By embracing our diverse perspectives and experiences, our teams collaborate to innovate and deliver superior sports content and products. We hire for cultural growth and welcome everyone, regardless of background,  ethnicity, age, religious and political beliefs, sexual orientation, gender identity, disability, and other characteristics.

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