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Head of FanReach (Programmatic Lead)

    • London
  • Paid Media

Job description

Better Collective is a leading iGaming media group that improves the sports betting & gaming experience for bettors across the world. Through innovative technologies, trusted platforms, and data-driven products, we create a transparent and safe environment for users and a high-value environment for advertisers.

We are now seeking a Head of FanReach / Programmatic Lead to drive the continued growth of our programmatic business and lead the commercial expansion of FanReach – Better Collective’s first-party audience proposition and specialist sports media agency.

This role is suited for a senior programmatic professional (8+ years) with deep agency experience, who can combine executional expertise with product development, client leadership, and commercial growth.

THE ROLE

Reporting to the Director of Performance (Agency & Paid Media), you will lead the execution of Better Collective’s paid media strategy, managing programmatic buying, supply-side optimisations, and campaign performance.

You will also lead FanReach, our dual offering:

  1. FanReach Audiences: A first-party sports fan data product, available as off-the-shelf, custom, and contextual segments across leading DSPs and resellers.

  2. FanReach Agency: an internal agency helping sports and sports betting clients activate smarter campaigns across programmatic, CTV, social, PPC, and BetSense dynamic creative.

Key Responsibilities:

 Programmatic Media (Core Remit)

  • Develop and execute programmatic strategies to drive performance for advertisers.

  • Manage end-to-end campaign setup, optimisations, and reporting across DSPs.

  • Translate client objectives into trading goals; deliver actionable insights from campaign data.

  • Troubleshoot delivery issues, ensure smooth execution, and generate ROI analysis.

  • Collaborate internally to improve workflows and identify growth opportunities.


FanReach Audiences (Data Proposition)

  • Define and package audiences using Better Collective’s publisher O&O first-party data.

  • Build and maintain taxonomy of off-the-shelf segments and bespoke custom audiences.

  • Set pricing strategies and optimise yield across data resellers (LiveRamp, Experian, clean rooms).

  • Support sales teams with enablement materials (decks, case studies, pricing) for data monetisation.

  • Provide product feedback to enhance FanReach’s positioning as the leading sports-specific data set.

FanReach Agency

  • Lead agency operations including media planning, trafficking, optimisations, and client reporting.

  • Run omni-channel campaigns across programmatic, social, CTV, DOOH, audio, and PPC.

  • Lead client servicing: onboarding, campaign reviews, and performance calls.

  • Partner with sales to design proposals and present FanReach solutions to sports and operator brands.

  • Ensure campaigns deliver on both performance and brand-building KPIs.

  • Smart upselling of campaigns based on performance data and hitting KPIs.

Job requirements

  • 8+ years’ experience in programmatic/media, ideally agency-side or publisher trading desks.

  • Hands-on DSP experience (TTD, DV360, Yahoo, etc.) and strong knowledge of measurement and attribution.

  • Proven ability to monetise first-party data and manage reseller/distribution partnerships.

  • Experience with agency operations: ways of working, client leadership, media planning, campaign execution.

  • Strategic thinker with commercial acumen, able to package and position new products in-market.

  • Excellent communication skills; confident in presenting to C-level stakeholders.

  • Familiarity with iGaming, sports, or entertainment sectors is a plus.

Other…

  • An interest in sports betting would be useful.

  • Knowledge of ad fraud, viewability and brand safety and how these are measured, managed and fit into the programmatic advertising landscape would be useful.

LOCATION

Location preference is to be within one of Better Collective’s Europe Offices (with an ideal candidate being in London). Location can be flexible for the right candidate. Working hours mean evenings are sometimes required working with a US and international market.

APPLICATION DEADLINE

We are looking forward to hearing from you as soon as possible.

Start date: As soon as possible.

QUESTIONS

If you have any questions about the position, you are welcome to write to the Director of Operations (Paid Media), Ryan Barnett at rbarnett@bettercollective.com.

Please do not send CV and cover letters to this address, inquiries only. 

THE BUSINESS

Better Collective is an international growth company working to give customers a better and more secure iGaming experience. Through our products, we will create a more transparent and honest business. Our ambition is that quality and innovation must also apply to the iGaming industry and we are determined to set new standards and to take the lead in the market. We are a dynamic, energetic and diverse workplace encouraging an open and informal tone, strong unity and high ambitions.

EQUAL OPPORTUNITY EMPLOYER

We are an equal opportunity employer and we take pride in being our true, unconventional selves and treat each other with respect, just as we would with friends. We know that every person matters and that diverse teams help us make better products for our users. We hire for cultural growth and welcome people of all ages, stories, nationalities, religions, backgrounds, ways of thought, etc.

Hybrid
  • London, United Kingdom

or

Why join Better Collective?

At Better Collective, we pride ourselves on fostering a workplace where talent thrives and collaboration flourishes. We are committed to nurturing a learning environment where your growth is a priority. Imagine working alongside a dream team of talented individuals who not only bring their skills to the table but also complement each other. You’ll have ample opportunities to learn on the job from talented colleagues eager to share their knowledge, taking on responsibilities that challenge and inspire you.

Guided by our core values of respect, integrity, ambition, and collaboration, we strive to maintain an inclusive and safe space for all employees. Our culture is built on support and camaraderie. Here, you’ll find caring colleagues who unite over shared passions and ambitions, creating a supportive environment where everyone can succeed together. We believe in having fun while achieving great things, ensuring that work is both enjoyable and rewarding.

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About Better Collective

We are a global sports media group headquartered in Copenhagen, thriving in a vibrant international environment with more than 1,600 talented professionals working in offices across four continents and representing over 30 nationalities. Our dedicated employees drive our ambition to conquer the sports media world and become the leading digital sports media group. We are home to renowned international and national sports media brands such as HLTV, Futbin, Action Network, VegasInsider, Bolavip, SvenskaFans, Tipsbladet, Betarades, and more. Our mission is to excite sports fans through engaging content and foster passionate communities worldwide.

For those who love sports, Better Collective offers the opportunity to work on something you are passionate about, making work both purposeful and enjoyable. Even for those not into sports, the strong sense of sportsmanship woven into our organization and core values creates a collaborative and fun environment.

Better Collective is dual-listed on Nasdaq Stockholm (BETCO) and Nasdaq Copenhagen (BETCO DKK). 

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We are an equal opportunity employer

We strongly believe diversity gives us the edge and we are committed to creating a safe working environment where employees can thrive. By embracing our diverse perspectives and experiences, our teams collaborate to innovate and deliver superior sports content and products. We hire for cultural growth and welcome everyone, regardless of background,  ethnicity, age, religious and political beliefs, sexual orientation, gender identity, disability, and other characteristics.

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