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Head of Betarades

    • Athens
  • Europe

Job description

As Head of Betarades, you will be responsible for the 360° success of our Greek flagship Betarades.gr, leading cross-functional alignment, driving local partnerships, and expanding our market leadership. You will be the key figure connecting content, SEO, social media, and commercial opportunities to deliver growth and engagement across all touchpoints. You will report to Kyriakos Fourniadis- Senior Director of Europe Betting Media.

Key responsibilities

Strategic Leadership & Market Ownership

  • Own the vision, strategy, and execution for the Greek market, aligned with the company’s global and European goals.

  • Act as the main spokesperson and internal champion for Greece, advocating for local needs and priorities.

Cross-Functional Alignment

  • Collaborate closely with the Content Team to ensure relevant, high-performing editorial and video output tailored to Greek audiences.

  • Partner with the SEO Team to enhance organic visibility across all Greek properties.

  • Coordinate with the YouTube & Social Media Team to drive subscriber growth, engagement, and branded content strategies.

Partner & Stakeholder Management

  • Build and manage relationships with local operators and partners, ensuring strong visibility and ROI for both parties.

  • Negotiate and optimize commercial and media deals, identifying new monetization opportunities and long-term partnerships.

Market Intelligence & Ecosystem Development

  • Monitor market trends, regulatory developments, and competitor activity to keep Betarades.gr at the forefront of the Greek betting and sports media landscape.

  • Identify opportunities for collaboration, sponsorship, and content innovation across sports, entertainment, and betting verticals.

KPIs & Performance

  • Own market-level KPIs including traffic, revenue, audience growth, content performance, and partner satisfaction.

  • Report regularly on market performance and strategic initiatives to senior management.

Job requirements

Required skills & Experience

  • 5+ years of experience in a digital media, sports betting, or online marketing role.

  • Strong knowledge of the Greek sports and betting ecosystem and media landscape.

  • Experience working with SEO, content creation, and social/video platforms (YouTube, TikTok, IG).

  • Proven ability to manage commercial relationships and drive growth through partnerships.

  • Native Greek speaker with excellent written and verbal English skills.

  • Entrepreneurial mindset, with the ability to work both strategically and operationally.

Nice to have

  • Experience in influencer or talent management.

  • Background in affiliate marketing or iGaming industry.

  • Strong network within Greek sports media, clubs, or betting operators.

What we offer

  • Competitive salary reviewed regularly and extra performance bonus 

  • Private Health and Life Insurance

  • A hybrid work scheme

  • 100% paid sick days

  • Prepaid Edenred card every month

  • Extra paid days off

  • Office snacks, lots of coffee

  • And of course all the required equipment you will need

or

Hybrid
  • Athens, Greece

Why join Better Collective?

At Better Collective, we pride ourselves on fostering a workplace where talent thrives and collaboration flourishes. We are committed to nurturing a learning environment where your growth is a priority. Imagine working alongside a dream team of talented individuals who not only bring their skills to the table but also complement each other. You’ll have ample opportunities to learn on the job from talented colleagues eager to share their knowledge, taking on responsibilities that challenge and inspire you.

Guided by our core values of respect, integrity, ambition, and collaboration, we strive to maintain an inclusive and safe space for all employees. Our culture is built on support and camaraderie. Here, you’ll find caring colleagues who unite over shared passions and ambitions, creating a supportive environment where everyone can succeed together. We believe in having fun while achieving great things, ensuring that work is both enjoyable and rewarding.



About Better Collective

We are a global sports media group headquartered in Copenhagen, thriving in a vibrant international environment with more than 1,600 talented professionals working in offices across four continents and representing over 30 nationalities. Our dedicated employees drive our ambition to conquer the sports media world and become the leading digital sports media group. We are home to renowned international and national sports media brands such as HLTV, Futbin, Action Network, VegasInsider, Bolavip, SvenskaFans, Tipsbladet, Betarades, and more. Our mission is to excite sports fans through engaging content and foster passionate communities worldwide.

For those who love sports, Better Collective offers the opportunity to work on something you are passionate about, making work both purposeful and enjoyable. Even for those not into sports, the strong sense of sportsmanship woven into our organization and core values creates a collaborative and fun environment.

Better Collective is dual-listed on Nasdaq Stockholm (BETCO) and Nasdaq Copenhagen (BETCO DKK). 



We are an equal opportunity employer

We strongly believe diversity gives us the edge and we are committed to creating a safe working environment where employees can thrive. By embracing our diverse perspectives and experiences, our teams collaborate to innovate and deliver superior sports content and products. We hire for cultural growth and welcome everyone, regardless of background,  ethnicity, age, religious and political beliefs, sexual orientation, gender identity, disability, and other characteristics.