Skip to content

Director, Audience Monetization & Sales

    • New York
  • Revenue

Job description

Hey there, Future Director, Audience Monetization & Sales @ Better Collective! 👋

Our mission is to be the world’s leading digital sports media company, making sports entertainment more engaging and transparent for fans worldwide. At Better Collective, we're the team behind FanReach, Action Network, HLTV, RotoGrinders, and The Nation Network—some of the biggest names in digital sports media. We're looking for a strategic seller with deep industry connections and an instinct for audience monetization who’s ready to build something powerful from the ground up.

This role is for you if you know the ad ecosystem inside and out, and you’re excited to bring a new performance-driven platform to market. FanReach is our bold new initiative—designed to turn our 400M+ monthly visits into meaningful partnerships and real revenue. If you want to help shape how sports media is bought and sold across the open web, this is your chance to lead that charge.

How You'll Make an Impact

Here are some of the ways you’ll contribute to our mission:
⚡ Drive revenue and close deals. You’ll own end-to-end sales for FanReach, working directly with agencies, DSPs, and brands to build and close PMP, PG, and managed service deals.
🤝 Build strategic partnerships. You'll nurture key relationships with media buyers and partners, connecting advertisers with high-intent audiences across our publisher brands.
📈 Monetize our first-party data. Package and sell Better Collective’s first-party audience segments via platforms like LiveRamp and others.
🛠️ Launch, learn, and scale. You’ll be hands-on as we build the FanReach commercial engine, helping define pricing, positioning, and go-to-market strategy.

The Ideal Profile: Is This You?

Here’s what helps people succeed in this role:
Experience: 5+ years in digital media sales, programmatic advertising, or audience monetization.
Proof of Skill: You’ve successfully closed deals with media agencies, DSPs, or major advertisers. Bonus if you’ve sold CTV, native, or data-powered campaigns.
Toolbox: You speak the language of PMPs, ID resolution, and audience segmentation fluently.
Core Competency: You’re a trusted seller, a great listener, and a natural storyteller. You can simplify complex products and get people genuinely excited to buy.
Nice-to-Haves:
• Existing relationships in the sports or iGaming advertising ecosystem
• Experience with identity solutions and selling through data marketplaces

Meet the Team & Your Future at BC

You’ll work closely with Michael Bellom, VP Revenue Operations at Better Collective.
Michael brings a mix of deep ad tech experience and product thinking to the table. He’s known for being clear, collaborative, and laser-focused on building things that scale. This is an entrepreneurial team with big ambitions and lots of room to shape how we go to market.

From day one, you'll be welcomed with a structured onboarding plan and full support to hit the ground running.

What We Offer: Perks, Growth & Culture

We invest in our people. Here’s a look at what it’s like to work at Better Collective.

Benefits & Perks
• Full health benefits (medical, dental, vision)
• Medical with Cigna & Kaiser with excellent coverage
• Unlimited PTO
• 401K employer match
• Life and disability insurance
• Bonus program
• Extended paid parental leave
• Life & Disability Insurance
• Pet insurance
• Employee Assistance Program with Mental Health Resources available for you and your family group

Your Growth & Our Culture

A Collaborative Environment: You’ll join a company where respect, teamwork, and open communication matter.
Exposure to a Global Company: Work alongside colleagues from around the world and get real insights into different markets and cultures.
Opportunities for Impact: We value new ideas and encourage everyone to take initiative and drive change, no matter your role.
Room to Grow: We care about learning and development, and we support people who want to take on new challenges.
Balance & Flexibility: We do our best to support work-life balance and offer flexibility whenever possible.

What’s Good About Working Here
We empower you to take initiative and collaborate directly with other teams to bring your ideas to life.
You’ll have a voice, whether you’ve been here a day or a decade.
We encourage side projects and learning new things, even if they’re outside your day job.
We keep things informal and fun, expect memes, good coffee, and the occasional themed Slack channel.

Ready to Join?

We're excited to learn more about you! Here’s how to apply and what to expect.

Our Interview Journey

Application Review: Our team personally reviews every application.
Intro Chat: An initial conversation with someone from our Talent or People team.
Information Request: We may reach out for additional information or clarification at any stage.
Team Interviews: Depending on the role, you’ll meet with team members and/or leaders for deeper conversations.
Assessment / Final Interview: This may include a practical task, a personality or work style assessment, and/or additional team meetings.
Offer!
Reference Checks: We will conduct reference checks at some point before your start date.
Our process can vary by country and role, but we’ll always keep you informed at every step.

Job requirements

Salary Range: For candidates based in NYC, the annual salary for this role is $150,000–$170,000 USD, plus bonus/commission.

#LI-BC

Hybrid
  • New York, United States

or

Why join Better Collective?

At Better Collective, we pride ourselves on fostering a workplace where talent thrives and collaboration flourishes. We are committed to nurturing a learning environment where your growth is a priority. Imagine working alongside a dream team of talented individuals who not only bring their skills to the table but also complement each other. You’ll have ample opportunities to learn on the job from talented colleagues eager to share their knowledge, taking on responsibilities that challenge and inspire you.

Guided by our core values of respect, integrity, ambition, and collaboration, we strive to maintain an inclusive and safe space for all employees. Our culture is built on support and camaraderie. Here, you’ll find caring colleagues who unite over shared passions and ambitions, creating a supportive environment where everyone can succeed together. We believe in having fun while achieving great things, ensuring that work is both enjoyable and rewarding.

Read more



About Better Collective

We are a global sports media group headquartered in Copenhagen, thriving in a vibrant international environment with more than 1,600 talented professionals working in offices across four continents and representing over 30 nationalities. Our dedicated employees drive our ambition to conquer the sports media world and become the leading digital sports media group. We are home to renowned international and national sports media brands such as HLTV, Futbin, Action Network, VegasInsider, Bolavip, SvenskaFans, Tipsbladet, Betarades, and more. Our mission is to excite sports fans through engaging content and foster passionate communities worldwide.

For those who love sports, Better Collective offers the opportunity to work on something you are passionate about, making work both purposeful and enjoyable. Even for those not into sports, the strong sense of sportsmanship woven into our organization and core values creates a collaborative and fun environment.

Better Collective is dual-listed on Nasdaq Stockholm (BETCO) and Nasdaq Copenhagen (BETCO DKK). 

Read more



We are an equal opportunity employer

We strongly believe diversity gives us the edge and we are committed to creating a safe working environment where employees can thrive. By embracing our diverse perspectives and experiences, our teams collaborate to innovate and deliver superior sports content and products. We hire for cultural growth and welcome everyone, regardless of background,  ethnicity, age, religious and political beliefs, sexual orientation, gender identity, disability, and other characteristics.

BC logo fillHomepage