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Influencer Partnerships Manager

    • New York
  • Revenue

Lead creator partnerships that grow our sports brands, work with top influencers across TikTok, YouTube, Twitch & more to drive sign-ups, engagement, and affiliate-driven growth.

Job description

Summary

  • Role: Lead creator partnerships across TikTok, YouTube, Twitch, and other platforms

  • Focus: Drive brand visibility and affiliate sign-ups through thoughtful influencer campaigns

  • Team: Collaborative, creative, and sports-savvy marketers and strategists

  • Perks: Competitive pay, full benefits, and a culture built on respect and curiosity

The Opportunity

Better Collective is home to some of the most recognized sports media brands in the world, including Action Network, The Nation Network, and VegasInsider, reaching more than 400 million visits every month.

We’re looking for someone who understands the power of creators and can build strong partnerships that connect fans with content in meaningful ways. You’ll manage the full influencer cycle, from discovery and negotiation to execution and optimization. If you’re someone who spots rising talent early and enjoys building long-term relationships, this role is a great fit.

What You’ll Do

  • Build and manage influencer partnerships that support affiliate and brand goals

  • Discover new creators across platforms and connect with them before they break out

  • Negotiate, structure, and renew contracts with clear performance goals

  • Develop thoughtful platform strategies to grow reach and tap into new audiences

  • Monitor campaign results and improve based on clear data and insights

  • Collaborate with product, content, and customer success teams to improve the creator experience

  • Join in on virtual and in-person creator events to build stronger partnerships

What Success Looks Like

  • Within 30 days: You’re fully onboarded, have met the brands, and are reviewing potential creator partners

  • Within 60 days: You’ve signed your first partnerships and started building a creator pipeline

  • Within 90 days: Your campaigns are producing results and contributing to key business goals

Job requirements

  • Experienced in influencer marketing, affiliate programs, or creator partnerships (3-5 years)

  • Deeply familiar with sports culture and the online betting world

  • Comfortable leading conversations, negotiating contracts, and nurturing relationships

  • Knowledgeable about TikTok, YouTube, Twitch, Instagram, and X

  • Someone who uses data to guide decisions and refine strategy

  • Bonus if you already have existing relationships with creators in the sports or betting space

What You’ll Get

  • A competitive salary and full health benefits (medical, dental, vision)

  • Life and disability insurance

  • Paid parental leave and generous time off

  • Career growth opportunities within a supportive company

  • A team that cares about the work, values collaboration, and brings humor and energy into the everyday

How We Work

We focus on strong collaboration, open communication, and finding clarity together. The people here enjoy their work, respect each other’s ideas, and approach challenges with curiosity and care. You’ll be given room to contribute in meaningful ways and grow at a healthy, sustainable pace.


Help us grow the influence of our brands by building meaningful relationships with the creators who shape today’s sports culture.

New York salary base: 120-130K USD

Hybrid
  • New York, United States

or

Why join Better Collective?

At Better Collective, we pride ourselves on fostering a workplace where talent thrives and collaboration flourishes. We are committed to nurturing a learning environment where your growth is a priority. Imagine working alongside a dream team of talented individuals who not only bring their skills to the table but also complement each other. You’ll have ample opportunities to learn on the job from talented colleagues eager to share their knowledge, taking on responsibilities that challenge and inspire you.

Guided by our core values of respect, integrity, ambition, and collaboration, we strive to maintain an inclusive and safe space for all employees. Our culture is built on support and camaraderie. Here, you’ll find caring colleagues who unite over shared passions and ambitions, creating a supportive environment where everyone can succeed together. We believe in having fun while achieving great things, ensuring that work is both enjoyable and rewarding.

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About Better Collective

We are a global sports media group headquartered in Copenhagen, thriving in a vibrant international environment with more than 1,600 talented professionals working in offices across four continents and representing over 30 nationalities. Our dedicated employees drive our ambition to conquer the sports media world and become the leading digital sports media group. We are home to renowned international and national sports media brands such as HLTV, Futbin, Action Network, VegasInsider, Bolavip, SvenskaFans, Tipsbladet, Betarades, and more. Our mission is to excite sports fans through engaging content and foster passionate communities worldwide.

For those who love sports, Better Collective offers the opportunity to work on something you are passionate about, making work both purposeful and enjoyable. Even for those not into sports, the strong sense of sportsmanship woven into our organization and core values creates a collaborative and fun environment.

Better Collective is dual-listed on Nasdaq Stockholm (BETCO) and Nasdaq Copenhagen (BETCO DKK). 

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We are an equal opportunity employer

We strongly believe diversity gives us the edge and we are committed to creating a safe working environment where employees can thrive. By embracing our diverse perspectives and experiences, our teams collaborate to innovate and deliver superior sports content and products. We hire for cultural growth and welcome everyone, regardless of background,  ethnicity, age, religious and political beliefs, sexual orientation, gender identity, disability, and other characteristics.

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