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Conversion Rate Optimization Specialist - Sports Media

    • Buenos Aires
  • Publishing

Job description

We are looking for an experienced and data-driven CRO Specialist to join Better Collective’s Sports Media Division. In this role, you will play a key part in improving performance across our biggest Sport Media Brands by identifying optimisation opportunities, leading A/B testing efforts, and translating insights into scalable actions.

The role is based in our Buenos Aires office in the Digital Intelligence Team, and will be dedicated to optimise our portfolio of Sports Media Brands such as bolavip.com, redgol.cl, and torcedores.com.

You will be working closely with Editorial, Product, Design, & UX teams to test and implement changes that increase user engagement and drive business impact.

Your expertise will help ensure that the main KPIs for all our Sport Media brands are reached, and that we create optimal value across these brands. You will combine research, user insights, and analytics to craft better user journeys and maximise conversion potential across a wide range of markets.

Job responsibilities

● Own and execute CRO initiatives for the Sports Media Division, identifying performance gaps and developing hypotheses to improve outcomes

● Assist the Editorial Team in their creation of content that engage, and drive retention

● Use tools such as Marfeel Compass, Microsoft Clarity, and Google Anlaytics to conduct quantitative and qualitative research

● Work alongside UX/UI designers to ideate, visualise, and execute impactful test variants

● Manage the full optimisation lifecycle, from research and prioritisation through to testing, measurement, and rollout

● Communicate test results clearly to stakeholders, ensuring learnings are shared and successful outcomes are scaled

● Align CRO activity with broader Sports Media strategy and collaborate with cross-functional teams to embed CRO into planning processes

● Support the development and reporting of key CRO metrics and KPIS

Job requirements

● Strong experience with Analytics tools - Marfeel Compass preferably, but also Google Analytics 4

● Strong analytical skills and the ability to translate data into clear business insights.

● Proficiency with A/B testing tools such as VWO, along with a good foundation in statistics

● Comfortable with tools like Microsoft Clarity or Hotjar for behavioural analysis.

● Experience aligning CRO strategy with stakeholder objectives and managing test pipelines

● Ability to distil complex data into a compelling narrative and make data-informed recommendations

● Curious mindset with a strong sense of initiative and ownership

● Fluency in English, both spoken and written

Bonus qualifications

● Google Tag Manager

● HTML, CSS, Javascript, or jQuery

● CRM tools such as Hubspot

● Copywriting or creative strategy

● Interest or experience in the sports betting or iGaming industry

Why work for us?

● Work alongside highly competent, helpful, and driven colleagues - we are really good at what we do and thrive when contributing to each others’ success and growth

● Freedom and responsibility - no micromanaging here. There are deliverables and deadlines, but how you get there is up to you. We do however expect you to know how to - and be comfortable with - asking for help when needed

● Things move at a fast pace, and that keeps us sharp. If you love challenges and the feeling of moving forward, this is the place to be

Application deadline

We look forward to hearing from you as soon as possible.

We will process your application quickly and give callbacks continuously until we find the perfect candidate.

Expected start date: As soon as possible.

Questions?

If you have any questions about the position, you are welcome to contact Senior Director of Digital Intelligence, Jacob Hartung at jhartung@bettercollective.com

Hybrid
  • Buenos Aires, Argentina

or

Why join Better Collective?

At Better Collective, we pride ourselves on fostering a workplace where talent thrives and collaboration flourishes. We are committed to nurturing a learning environment where your growth is a priority. Imagine working alongside a dream team of talented individuals who not only bring their skills to the table but also complement each other. You’ll have ample opportunities to learn on the job from talented colleagues eager to share their knowledge, taking on responsibilities that challenge and inspire you.

Guided by our core values of respect, integrity, ambition, and collaboration, we strive to maintain an inclusive and safe space for all employees. Our culture is built on support and camaraderie. Here, you’ll find caring colleagues who unite over shared passions and ambitions, creating a supportive environment where everyone can succeed together. We believe in having fun while achieving great things, ensuring that work is both enjoyable and rewarding.

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About Better Collective

We are a global sports media group headquartered in Copenhagen, thriving in a vibrant international environment with more than 1,600 talented professionals working in offices across four continents and representing over 30 nationalities. Our dedicated employees drive our ambition to conquer the sports media world and become the leading digital sports media group. We are home to renowned international and national sports media brands such as HLTV, Futbin, Action Network, VegasInsider, Bolavip, SvenskaFans, Tipsbladet, Betarades, and more. Our mission is to excite sports fans through engaging content and foster passionate communities worldwide.

For those who love sports, Better Collective offers the opportunity to work on something you are passionate about, making work both purposeful and enjoyable. Even for those not into sports, the strong sense of sportsmanship woven into our organization and core values creates a collaborative and fun environment.

Better Collective is dual-listed on Nasdaq Stockholm (BETCO) and Nasdaq Copenhagen (BETCO DKK). 

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We are an equal opportunity employer

We strongly believe diversity gives us the edge and we are committed to creating a safe working environment where employees can thrive. By embracing our diverse perspectives and experiences, our teams collaborate to innovate and deliver superior sports content and products. We hire for cultural growth and welcome everyone, regardless of background,  ethnicity, age, religious and political beliefs, sexual orientation, gender identity, disability, and other characteristics.

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