Skip to content

Digital Conversion Manager

  • Belgrade
  • Nis
+1 more
Products & Tech

Job description

You are…

A highly organized, experienced individual passionate about enhancing website performance and increasing conversion rates through data-driven strategies. You thrive in a dynamic environment where you can drive revenue growth and improve user experience by leveraging your analytical skills and industry expertise. Better Collective is looking for a highly organized, experienced individual to support our European business. In this role, you will enhance our website performance and increase conversion rates through data-driven strategies, ultimately driving revenue growth and improving user experience.

You will…

  • Develop and implement data-driven conversion rate optimization strategies tailored to our websites.
  • Utilize A/B testing and multivariate testing methodologies to identify and implement improvements.
  • Stay updated on industry best practices and emerging trends in conversion rate optimization.
  • Monitor and analyse website and digital campaign performance using web analytics tools such as Google Analytics.
  • Identify key performance indicators (KPIs) and track metrics related to conversion rates and user behavior.
  • Generate regular reports and present findings to stakeholders, highlighting opportunities for optimization.
  • Conduct qualitative and quantitative research to gain insights into user behavior, preferences, and pain points.
  • Utilize tools such as heatmaps, session recordings, and surveys to gather data on user interactions.
  • Collaborate with cross-functional teams, including marketing, design, and development, to implement optimization strategies.
  • Communicate effectively with team members to ensure alignment on goals and priorities.
  • Generate comprehensive reports on optimization efforts, including key findings, recommendations, and performance metrics.
  • Translate technical insights into actionable recommendations for non-technical stakeholders.
  • Coordinate with internal and external teams to execute optimization projects effectively and efficiently.
  • Define project scopes, timelines, and deliverables, ensuring adherence to deadlines and budgets.

Job requirements

You have…

  • Strong experience in conversion rate optimization and web analytics.
  • Proficiency in A/B testing, multivariate testing, and web analytics tools like Google Analytics.
  • A solid understanding of KPIs and metrics related to conversion rates and user behavior.
  • Excellent research skills, with the ability to conduct both qualitative and quantitative analysis.
  • Effective communication skills, with the ability to present findings to stakeholders and translate technical insights into actionable recommendations.
  • Strong project management skills, with the ability to coordinate and execute projects efficiently.
  • A collaborative mindset, able to work well with cross-functional teams

Note: Flexible working hours and occasional work-from-home options in Better Collective help us achieve a proper work-life balance. We strongly believe in the magic of teamwork, so we come to the office at least twice a week to keep team spirits high.

Application deadline

Please submit your CV and cover letter in PDF; only applications submitted in English will be considered.

Expected start date: As soon as possible.

  • Private health insurance.
  • Sick leave 100% paid.
  • Canteen with free meals and drinks.
  • Flexible working hours.
  • Additional vacation days after two years in the company.

We also provide up-to date equipment, entertainment facilities in a modern office right in the city center, company parties, yearly trip out of town, holiday presents and more.

  • Belgrade, Serbia
  • Nis, Serbia
+1 more


  • Belgrade, Serbia
  • Nis, Serbia
+1 more

Why join Better Collective?

At Better Collective, we pride ourselves on fostering a workplace where talent thrives and collaboration flourishes. We are committed to nurturing a learning environment where your growth is a priority. Imagine working alongside a dream team of talented individuals who not only bring their skills to the table but also complement each other. You’ll have ample opportunities to learn on the job from talented colleagues eager to share their knowledge, taking on responsibilities that challenge and inspire you.

Guided by our core values of respect, integrity, ambition, and collaboration, we strive to maintain an inclusive and safe space for all employees. Our culture is built on support and camaraderie. Here, you’ll find caring colleagues who unite over shared passions and ambitions, creating a supportive environment where everyone can succeed together. We believe in having fun while achieving great things, ensuring that work is both enjoyable and rewarding.

About Better Collective

We are a global sports media group headquartered in Copenhagen, thriving in a vibrant international environment with more than 1,800 talented professionals working in offices across four continents and representing over 30 nationalities. Our dedicated employees drive our ambition to conquer the sports media world and become the leading digital sports media group. We are home to renowned international and national sports media brands such as HLTV, Futbin, Action Network, VegasInsider, Bolavip, SvenskaFans, Tipsbladet, Betarades, and more. Our mission is to excite sports fans through engaging content and foster passionate communities worldwide.

For those who love sports, Better Collective offers the opportunity to work on something you are passionate about, making work both purposeful and enjoyable. Even for those not into sports, the strong sense of sportsmanship woven into our organization and core values creates a collaborative and fun environment.

Better Collective is dual-listed on Nasdaq Stockholm (BETCO) and Nasdaq Copenhagen (BETCO DKK). 

We are an equal opportunity employer

We strongly believe diversity gives us the edge and we are committed to creating a safe working environment where employees can thrive. By embracing our diverse perspectives and experiences, our teams collaborate to innovate and deliver superior sports content and products. We hire for cultural growth and welcome everyone, regardless of background,  ethnicity, age, religious and political beliefs, sexual orientation, gender identity, disability, and other characteristics.