Content Writer-Manager - Goal.com Betting India (London)

Are you a true sports betting enthusiast, with knowledge in content management and SEO? Then you might be our perfect candidate!

ABOUT BETTER COLLECTIVE

We are the world’s leading developer of digital platforms for betting tips, bookmaker information, and iGaming communities. Our headquarters are in Copenhagen, and we have offices in London, New York, Paris, Lisbon, Athens, Amsterdam, Rio, Sao Paulo and Medellin.
We aim to educate our users to make the most well-informed decisions and increase their level of entertainment by creating more transparency. Technology and innovation are at the core of our processes.

• 1600+ employees

• More than 2,000+ websites and products

• Close to 130M visits per month

• 30+ industry awards

A career at Better Collective offers both great challenges and opportunities. We are constantly working on projects and features that have not been built before—and we do it for a global audience. This requires state-of-the-art technology, automation, and high scalability.

We are a dynamic, energetic, and diverse workplace, encouraging an open and informal tone, strong unity, and high ambitions.
With our four company values Integrity, Respect, Ambition and Collaboration we thrive to be a company that is inclusive and a safe place for our employees, with room to be innovative and courageous.

THE ROLE
As a Content Writer & Manager, your key objectives will be the production, coordination and optimisation of world-class casino content for our Goal.com partnership in the USA.

Based out of our London office and working in a hybrid role, you will become part of a highly skilled and dedicated team, working on the US sports betting and casino market and trying to cater to various user groups in the broad field of the iGaming industry.
We believe that great SEO content isn’t content that features the most keywords, but is the content that performs the best in organic search. That starts with an aspiration to create the best content for the informational needs of our visitors.

This could be using your expertise to identify the key factors people should consider when choosing an online casino to play with, comparing roulette variants or highlighting strategies for table games. We’re not interested in creating digital landfill; we want to create content that achieves fantastic reach.

We are looking for a Content Writer & Manager to contribute to the continued success of our Goal.com media partnership as we launch betting content on Goal’s Indian edition.
As a Content Writer & Manager, your key objectives will be the production, coordination and optimisation of world-class casino content for our Goal.com media partnerships in India.

Based out of our London office and working in a hybrid role, you will become part of a highly skilled and dedicated team, working on the Indian sports betting and casino market and trying to cater to various user groups in the broad field of the iGaming industry.

We believe that great SEO content isn’t content that features the most keywords, but is the content that performs the best in organic search. That starts with an aspiration to create the best content for the informational needs of our visitors.

This could be using your expertise to identify the key factors people should consider when choosing an online casino to play with, comparing roulette variants or highlighting strategies for table games. We’re not interested in creating digital landfill; we want to create content that achieves fantastic reach.

WHAT DOES THIS JOB OFFER YOU

• The opportunity to publish on Goal.com

• The opportunity to combine your ambition to advance your content skills with your passion for sports and/or casino

• Collaboration with market-leading experts on SEO & digital marketing

• High degree of ownership and responsibility in work

Daily working life in a dynamic, welcoming and highly international work environment

AS OUR CONTENT EDITOR & MANAGER YOU WILL

• Primarily create commercial sports betting and casino content

• Ensure all content is up to date and fully compliant

• Work closely with the team to ensure the content is optimised for search engines

• Perform keyword studies and develop strategies to address different user groups

• Create new content based on business and market priorities

• Regularly monitor dedicated KPIs and user metrics

OUR IDEAL CANDIDATE

• Has knowledge of football, cricket and how Indian players like to bet

• Is passionate about content writing

• Has good knowledge in sports betting (casino is a plus but not necessary)

• Has a proven track record in creating effective and creative content

• Has experience in writing content that performs well in organic search

• Is proactive and passionate about reaching goals

APPLICATION DEADLINE
Does this sound interesting to you? We look forward to hearing from you and we will be accepting applications until the 31st March, 2024.

All applications will be processed continuously during the next couple of weeks until we find the perfect candidate. Only applications submitted through our “Apply Now” function will be considered and evaluated.

Expected starting date: as soon as possible

ANY QUESTIONS?
If you have any questions about this position, please feel free to write to treynolds@bettercollective.com for the attention of Thomas Reynolds - Director of Group. Please do not send applications to this account, only inquiries.

EQUAL OPPORTUNITY EMPLOYER

We are an equal opportunity employer and we take pride in being our true, unconventional selves and treat each other with respect, just as we would with friends.

We know that every person matters and that diverse teams help us make better products for our users. We hire for cultural growth and welcome people of all ages, stories, nationalities, religions, backgrounds, ways of thought, etc.

For people that love sports, working at Better Collective is an opportunity to work on something you are passionate about and make work purposeful and fun. For those not into sports, a strong sense of sportsmanship is woven into the organisation and our core values, creating a collaborative, supportive, and fun environment.