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Brand Strategist - UK

    • London
  • Revenue

Job description

We’re looking for a Brand Strategist to join our growing Sales & Brand Marketing team. This role sits at the center of creativity, culture, and commercial opportunity — developing and implementing brand positioning and messaging across our portfolio of sports media and betting content assets, as well as helping turn advertiser briefs into bold, insight-driven campaign ideas. You’ll collaborate closely with Sales and Content to craft narratives and custom solutions that align with our clients’ goals across sports media, sports betting media, talent-led content, and esports.

Responsibilities

  • Collaborate with Sales on advertiser briefs and develop strategic responses tailored to brand and vertical

  • Lead storytelling and creative development for sales materials (including but not limited to media kits, pitch decks & proposals, one-sheeters, case studies, visual mockups, etc.)

  • Translate advertiser objectives into branded content or partnership ideas across web, social, video, audio, and experiential and share sellable concepts across markets

  • Collaborate with Sales to support RFPs with strategic narratives that include positioning, messaging, and proof of concept

  • Partner with Content and Editorial teams to align ideas with asset, talent/show, or platform opportunities

  • Maintain brand/vertical-specific playbooks and sales positioning documents (e.g., why we win in betting, sports culture, Gen Z, etc.)

  • Help build tentpole concepts and evergreen programs that are scalable across multiple assets

  • Partner with media planners and content teams to ensure pitches are both sellable and executable

Job requirements

  • 3–5+ years in brand strategy, creative strategy, integrated marketing, content creation or similar pre-sale experience, preferably with agency experience.

  • Strong writing and presentation skills—can quickly create polished, client-facing materials

  • A strategic and creative mindset with the ability to connect advertiser needs to Better Collective’s media assets

  • Experience in sports, betting, entertainment, social media, or podcast media is a major plus

  • Collaborative, curious, and comfortable juggling multiple fast-moving pitches

  • A passion for football (soccer) and understanding of football culture and gaming (e.g. FUTBIN)

What do we offer you
An unique and attractive opportunity to become part of a company unlike any other. Better Collective is a dynamic, creative and fun place to work. Our organisational structure is flat and our working environment is characterised by freedom with responsibility, a lot of room to grow and a place where you are given all the responsibilities you think you can manage. 

  • Flexible working hours which supports a healthy work-life balance

  • Private health and dental insurance, group income protection, life assurance 

  • A varied everyday life in a fast-paced international business

  • A professional yet casual working climate with very skilled, passionate and fun colleagues you can imagine

  • 30 days annual leave (excluding bank holidays!)                         


Your way to BC
Please note that we are processing applications on a continuous basis, so we encourage you to apply as soon as possible.

Hybrid
  • London, United Kingdom

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Why join Better Collective?

At Better Collective, we pride ourselves on fostering a workplace where talent thrives and collaboration flourishes. We are committed to nurturing a learning environment where your growth is a priority. Imagine working alongside a dream team of talented individuals who not only bring their skills to the table but also complement each other. You’ll have ample opportunities to learn on the job from talented colleagues eager to share their knowledge, taking on responsibilities that challenge and inspire you.

Guided by our core values of respect, integrity, ambition, and collaboration, we strive to maintain an inclusive and safe space for all employees. Our culture is built on support and camaraderie. Here, you’ll find caring colleagues who unite over shared passions and ambitions, creating a supportive environment where everyone can succeed together. We believe in having fun while achieving great things, ensuring that work is both enjoyable and rewarding.

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About Better Collective

We are a global sports media group headquartered in Copenhagen, thriving in a vibrant international environment with more than 1,600 talented professionals working in offices across four continents and representing over 30 nationalities. Our dedicated employees drive our ambition to conquer the sports media world and become the leading digital sports media group. We are home to renowned international and national sports media brands such as HLTV, Futbin, Action Network, VegasInsider, Bolavip, SvenskaFans, Tipsbladet, Betarades, and more. Our mission is to excite sports fans through engaging content and foster passionate communities worldwide.

For those who love sports, Better Collective offers the opportunity to work on something you are passionate about, making work both purposeful and enjoyable. Even for those not into sports, the strong sense of sportsmanship woven into our organization and core values creates a collaborative and fun environment.

Better Collective is dual-listed on Nasdaq Stockholm (BETCO) and Nasdaq Copenhagen (BETCO DKK). 

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We are an equal opportunity employer

We strongly believe diversity gives us the edge and we are committed to creating a safe working environment where employees can thrive. By embracing our diverse perspectives and experiences, our teams collaborate to innovate and deliver superior sports content and products. We hire for cultural growth and welcome everyone, regardless of background,  ethnicity, age, religious and political beliefs, sexual orientation, gender identity, disability, and other characteristics.

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