Skip to content

Brand Strategist Specialist

    • New York
  • Revenue

Job description

We are…

Better Collective, the vibrant hub of renowned sports brands like the Action Network, Playmaker, VegasInsider, RotoGrinders, and more! Our mission is to revolutionize the sports wagering, daily fantasy, and sports media experience for enthusiasts worldwide. As a leading iGaming media company, we are dedicated to fostering a transparent and secure sports betting environment through cutting-edge technologies, expert analysis from industry sports analysts, and the development of trusted media platforms.

Whether you're a sports fanatic through and through or just someone who appreciates the camaraderie of sportsmanship, a job here is a thrilling opportunity. It means you get to work in an environment where your passion can shine, making your work purposeful and enjoyable. Even if sports aren't your primary focus, you'll quickly discover that our organization values teamwork, collaboration, and a bit of fun, making it a welcoming and inclusive place to work.

Join us and become part of an exciting journey!

You are…

You are a dynamic strategist in the fast-paced world of sports betting, iGaming, and casinos. You're skilled at crafting compelling B2B sales narratives and marketing materials that drive revenue for sportsbooks, operators, and casino partners across North America. Your direct experience in the gaming space means you instinctively understand the regulatory landscape, and you excel at developing strategic media and content programs that truly resonate with marketers. You'll collaborate closely with sales, insights, and creative teams, pitching high-impact content, media, sponsorship, and data-driven solutions that help our partners acquire users and build brand equity.

You will…

  • Develop bespoke sales materials, pitch decks, and proposals targeted to sportsbooks, online gaming operators, and casinos.

  • Serve as the subject matter expert (SME) on the sports betting category — translating vertical-specific insights into strategic narratives and tactical recommendations.

  • Collaborate with Sales Directors to identify and pursue key opportunities with gaming partners across display, programmatic, branded content, podcasts, live events, and more.

  • Translate our product offerings into tailored solutions that align with operator KPIs: acquisition, retention, brand lift, etc.

  • Stay current on industry trends, competitive activity, and regulatory updates in the betting/gaming space to inform pitches and client conversations.

  • Help standardize go-to-market sales materials for the category (e.g., operator-facing one-pagers, case studies, media kits, vertical decks).

  • Use first- and third-party insights to build persuasive, data-informed pitches.

  • Contribute to RFP (Request for proposal) responses and proactive pitches with creative thinking and knowledge of the gaming media ecosystem.

Job requirements

You have…

  • 3–5+ years of experience in media, brand strategy, or sales marketing, with a demonstrated focus on the sports betting, iGaming, or casino vertical.

  • Deep understanding of the needs, goals, and marketing strategies of sportsbooks and gaming operators.

  • Strong storytelling, writing, and presentation-building skills — with the ability to simplify complex ideas for media buyers and marketing decision-makers.

  • Familiarity with key performance metrics for gaming clients (e.g., Cost per acquisition, Life time value, registrations, etc.).

  • Experience collaborating across departments (sales, creative, analytics) and managing multiple high-priority projects at once.

  • Previous experience in a publisher, media company, or agency that services gaming clients preferred.

What we offer…

  • A generous compensation package and paid time off

  • Comprehensive health benefits cover medical, dental, and vision

  • Life and disability insurance

  • Paid parental leave

  • Opportunities for growth

  • A supportive, fun, and kind team dedicated to your success

New York salary base: 85,000 USD

#LI-BC

or

Hybrid
  • New York, United States

Why join Better Collective?

At Better Collective, we pride ourselves on fostering a workplace where talent thrives and collaboration flourishes. We are committed to nurturing a learning environment where your growth is a priority. Imagine working alongside a dream team of talented individuals who not only bring their skills to the table but also complement each other. You’ll have ample opportunities to learn on the job from talented colleagues eager to share their knowledge, taking on responsibilities that challenge and inspire you.

Guided by our core values of respect, integrity, ambition, and collaboration, we strive to maintain an inclusive and safe space for all employees. Our culture is built on support and camaraderie. Here, you’ll find caring colleagues who unite over shared passions and ambitions, creating a supportive environment where everyone can succeed together. We believe in having fun while achieving great things, ensuring that work is both enjoyable and rewarding.



About Better Collective

We are a global sports media group headquartered in Copenhagen, thriving in a vibrant international environment with more than 1,600 talented professionals working in offices across four continents and representing over 30 nationalities. Our dedicated employees drive our ambition to conquer the sports media world and become the leading digital sports media group. We are home to renowned international and national sports media brands such as HLTV, Futbin, Action Network, VegasInsider, Bolavip, SvenskaFans, Tipsbladet, Betarades, and more. Our mission is to excite sports fans through engaging content and foster passionate communities worldwide.

For those who love sports, Better Collective offers the opportunity to work on something you are passionate about, making work both purposeful and enjoyable. Even for those not into sports, the strong sense of sportsmanship woven into our organization and core values creates a collaborative and fun environment.

Better Collective is dual-listed on Nasdaq Stockholm (BETCO) and Nasdaq Copenhagen (BETCO DKK). 



We are an equal opportunity employer

We strongly believe diversity gives us the edge and we are committed to creating a safe working environment where employees can thrive. By embracing our diverse perspectives and experiences, our teams collaborate to innovate and deliver superior sports content and products. We hire for cultural growth and welcome everyone, regardless of background,  ethnicity, age, religious and political beliefs, sexual orientation, gender identity, disability, and other characteristics.