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Head of Paid Media NA

    • London
  • Group Acquisition Marketing

Job description

As the Head of Paid Media NA, you will play a pivotal role in driving innovation and identifying growth opportunities whilst optimising current operations for our clients. Your proactive leadership and deep industry knowledge and competitor insights will drive the discovery of new opportunities, building on a strong network of contacts within the industry. This role demands confidence, entrepreneurial energy, and the ability to inspire and guide teams whilst forging strategic partnerships to achieve ambitious growth goals.

Job requirements

  • Lead end-to-end campaign strategy and execution across various digital marketing channels including but not limited to SEM, Paid Social, Display Advertising

  • Proven track record (3 to 5 years) of driving growth through innovative strategies, managing budgets, P&L, and KPIs, while delivering results in competitive markets

  • Strong analytical skills for assessing markets, forecasting opportunities, and staying ahead of emerging trends.

  • Entrepreneurial and commercially focused, with a passion for innovation, problem-solving, and adaptability in dynamic environments

  • Expertise in the gaming, sports, and online gambling sectors, with deep knowledge of affiliate marketing, paid media strategies, consumer behaviour, and product growth marketing

  • Has run digital marketing  campaigns in the NA region (1 to 2 years)

Key responsibilities

  • Strategic

    • Drive the company’s strategic growth by identifying and capitalising on new market opportunities and scalable channels

    • Inspire and lead teams with a clear vision, ensuring alignment with business objectives and long-term goals

    • Represent the company at client meetings, industry events and conferences, building and strengthening strategic relationships

 

  • Market Insights & Innovation

    • Apply deep industry knowledge to evaluate market trends, consumer behaviour, and competitor strategies,

      driving the development of marketing initiatives and innovative product solutions

    • Identify and champion unique value propositions for new products and features, ensuring competitive differentiation

 

  • Paid Media & Campaign Optimisation

    • Oversee and scale paid media campaigns across channels such as direct publishers, PPC, and social media

    • Continuously optimise media buying strategies to maximise on ROI whilst hitting client KPIs and aligning with business goals

    • Evaluate and integrate cutting-edge platforms and methodologies for campaign execution and performance measurement

 

  • Operational Excellence & Team Management

    • Ensure efficient resource allocation and oversee the successful execution of projects

    • Lead and empower a high-performing team, providing mentorship and conducting regular performance reviews

    • Foster a culture of accountability, growth, and collaboration across teams

 

  • Compliance & Coordination

    • Coordinate with internal departments to ensure seamless execution of initiatives and adherence to industry regulations

    • Promote a culture of compliance, managing operational risks effectively across all activities

 

  • P&L responsibility

    • Full ownership for P&L for NA activities

    • Responsible for developing and managing annual budgets, including forecasting

    • Provide timely financial analysis and reporting to senior leadership

    • Work to identify and implement strategies to grow top-line revenue while improving margins

  • Local Market Insights & Strategy

    • Leverage deep understanding of NA to develop targeted affiliate marketing strategies that resonate with the audience and meet business objectives

    • Identify regional trends, customer behavior, preferences, and seasonal patterns to optimize affiliate campaigns.

    • Analyze local competitors and affiliate activities to ensure competitive positioning and identify opportunities for growth

Location

Location preference is to be within one of Better Collective’s New York or London offices.

 

Application deadline

We are looking forward to hearing from you as soon as possible.

Start date: As soon as possible.

or

Hybrid
  • London, United Kingdom
NA

Why join Better Collective?

At Better Collective, we pride ourselves on fostering a workplace where talent thrives and collaboration flourishes. We are committed to nurturing a learning environment where your growth is a priority. Imagine working alongside a dream team of talented individuals who not only bring their skills to the table but also complement each other. You’ll have ample opportunities to learn on the job from talented colleagues eager to share their knowledge, taking on responsibilities that challenge and inspire you.

Guided by our core values of respect, integrity, ambition, and collaboration, we strive to maintain an inclusive and safe space for all employees. Our culture is built on support and camaraderie. Here, you’ll find caring colleagues who unite over shared passions and ambitions, creating a supportive environment where everyone can succeed together. We believe in having fun while achieving great things, ensuring that work is both enjoyable and rewarding.

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About Better Collective

We are a global sports media group headquartered in Copenhagen, thriving in a vibrant international environment with more than 1,600 talented professionals working in offices across four continents and representing over 30 nationalities. Our dedicated employees drive our ambition to conquer the sports media world and become the leading digital sports media group. We are home to renowned international and national sports media brands such as HLTV, Futbin, Action Network, VegasInsider, Bolavip, SvenskaFans, Tipsbladet, Betarades, and more. Our mission is to excite sports fans through engaging content and foster passionate communities worldwide.

For those who love sports, Better Collective offers the opportunity to work on something you are passionate about, making work both purposeful and enjoyable. Even for those not into sports, the strong sense of sportsmanship woven into our organization and core values creates a collaborative and fun environment.

Better Collective is dual-listed on Nasdaq Stockholm (BETCO) and Nasdaq Copenhagen (BETCO DKK). 

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We are an equal opportunity employer

We strongly believe diversity gives us the edge and we are committed to creating a safe working environment where employees can thrive. By embracing our diverse perspectives and experiences, our teams collaborate to innovate and deliver superior sports content and products. We hire for cultural growth and welcome everyone, regardless of background,  ethnicity, age, religious and political beliefs, sexual orientation, gender identity, disability, and other characteristics.

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