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Team Lead Sports Media SEO

    • Buenos Aires
  • Publishing

Job description

About Better Collective

At Better Collective, we build sports media and technology products for fans around the world.

Better Collective is a global digital sports media group on a mission to excite sports fans and build communities worldwide. We operate at the intersection of sports, media, technology, betting, and prediction markets.

With brands like FUTBIN, HLTV, Action Network, Playmaker HQ, VegasInsider, Bolavip, FutbolSites, and more, we engage 450+ million monthly users worldwide.

We combine the scale of a corporation with the speed and mindset of a startup.

Our teams work across multiple markets and disciplines, with a strong focus on innovation, collaboration, and building products and experiences that sports fans genuinely enjoy.

About the role

We're looking for a Team Lead Sports Media SEO to lead the organic search strategy and performance of our LatAm sports media portfolio, including Bolavip, RedGol, JuanFutbol, Dale Albo, and Somos Fanáticos. You'll manage a multicultural team of SEO specialists based in Argentina, Brazil, and Serbia, collaborating with editorial, product, tech, commercial, and SEO teams across the organization to drive organic growth across our sports media and iGaming content.

What you'll be doing

  • Lead and develop the Sports Media SEO team.

  • Own the SEO strategy and performance for the LatAm sports media portfolio, including the roadmap, KPIs, traffic and revenue forecasting, performance reporting, and identification of growth opportunities.

  • Manage and prioritize the SEO backlog, collaborating with editorial, product, and tech teams to implement technical improvements related to CMS capabilities, author management, structured data, site speed, and tooling.

  • Monitor and optimize SEO performance, conducting audits and analyzing data through Google Search Console, Ahrefs, and Screaming Frog, while adapting strategies to algorithm updates and emerging AI search experiences such as AI Overviews.

  • Drive cross-functional SEO initiatives, partnering with editorial teams and commercial stakeholders to ensure content is optimized, up-to-date, and compliant, while aligning strategies with other SEO leads across US, EU betting media, esports, link building, and tech SEO.

What we're looking for

  • 5 years of experience in SEO, ideally within media, publishing, or large multi-site environments.

  • Proven experience managing, coaching, and developing direct reports across different countries and time zones.

  • Strong knowledge of technical and content SEO, with hands-on experience using tools such as Google Search Console, Ahrefs, and Screaming Frog.

  • Strong commercial and analytical mindset, with the ability to interpret traffic, revenue, and conversion data and translate KPIs into actionable priorities.

  • Advance or bilingual proficiency in English and Spanish.

  • Based in Argentina.

Nice to have:

  • Fluency or working proficiency in Portuguese.

  • Passion for sports or professional experience in sports, betting/gaming, technology, finance, or media agencies.

  • Familiarity with AI tools, AI agents, Claude, and emerging AI search experiences such as AI Overviews.

Interested?

Please submit your CV in English.

We look forward to hearing from you.

Job requirements


#LI-BC

Remote, Hybrid
  • Buenos Aires, Argentina

or

Why join Better Collective?

At Better Collective, we pride ourselves on fostering a workplace where talent thrives and collaboration flourishes. We are committed to nurturing a learning environment where your growth is a priority. Imagine working alongside a dream team of talented individuals who not only bring their skills to the table but also complement each other. You’ll have ample opportunities to learn on the job from talented colleagues eager to share their knowledge, taking on responsibilities that challenge and inspire you.

Guided by our core values of respect, integrity, ambition, and collaboration, we strive to maintain an inclusive and safe space for all employees. Our culture is built on support and camaraderie. Here, you’ll find caring colleagues who unite over shared passions and ambitions, creating a supportive environment where everyone can succeed together. We believe in having fun while achieving great things, ensuring that work is both enjoyable and rewarding.



About Better Collective

We are a global sports media group headquartered in Copenhagen, thriving in a vibrant international environment with more than 1,600 talented professionals working in offices across four continents and representing over 30 nationalities. Our dedicated employees drive our ambition to conquer the sports media world and become the leading digital sports media group. We are home to renowned international and national sports media brands such as HLTV, Futbin, Action Network, VegasInsider, Bolavip, SvenskaFans, Tipsbladet, Betarades, and more. Our mission is to excite sports fans through engaging content and foster passionate communities worldwide.

For those who love sports, Better Collective offers the opportunity to work on something you are passionate about, making work both purposeful and enjoyable. Even for those not into sports, the strong sense of sportsmanship woven into our organization and core values creates a collaborative and fun environment.

Better Collective is dual-listed on Nasdaq Stockholm (BETCO) and Nasdaq Copenhagen (BETCO DKK). 



We are an equal opportunity employer

We strongly believe diversity gives us the edge and we are committed to creating a safe working environment where employees can thrive. By embracing our diverse perspectives and experiences, our teams collaborate to innovate and deliver superior sports content and products. We hire for cultural growth and welcome everyone, regardless of background,  ethnicity, age, religious and political beliefs, sexual orientation, gender identity, disability, and other characteristics.