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SEO Content Lead

    • London
  • Publishing

Job description

As SEO Content Lead, your key objective will be to drive performance on a major North American sports betting, predictions markets and igaming asset by leading a team of content and SEO experts and working with internal and external stakeholders

You know what makes high-quality betting content and have the ability to communicate your vision to writers and editors, along with a firm grasp of SEO fundamentals and an eye for measuring performance.

Working from BC’s London office (with a flexible work from home policy), you will work with a highly-skilled and dedicated team, focused on delivering on Better Collective business goals in your target markets.

What Does This Job Offer You

  • The chance to combine your love of sports and content marketing

  • The chance to collaborate with leading news and sports media

  • Leadership of a market-leading team of content producers 

  • A high degree of ownership and responsibility in work

  • A dynamic, welcoming and highly-international work environment

As SEO Content Lead You Will

  • Be responsible for the performance of exciting, major BC assets

  • Work with a team of SEO and Content Creation specialists

  • Support local teams in establishing best practices 

  • Manage our relationship with external stakeholders in your region

  • Define and develop the keyword strategy in your region

  • Lead on the planning of evergreen, timely and event focused campaigns

  • Drive the production of best in class content

  • Evaluate and optimise performance for Better Collective sites in your region

  • Work with Head of Group Media Operations to launch new ventures

Job requirements

Our Ideal Candidate

  • Thrives on responsibility for delivering against business objectives

  • Has a good understanding of SEO and Content Creation for betting

  • Has created high-performing content

  • Has experience in the successful execution of effective content strategies 

  • Has at least three years of content production experience

  • Is extremely well organised and detail driven 

  • Understands the audience for sports betting content

Application Deadline
Does this sound interesting to you? We look forward to hearing from you and we will be accepting applications until…

All applications will be processed continuously during the next couple of weeks until we find the perfect candidate. Only applications submitted through our “Apply Now” function will be considered and evaluated.

Expected starting date: as soon as possible

Hybrid
  • London, United Kingdom

or

Why join Better Collective?

At Better Collective, we pride ourselves on fostering a workplace where talent thrives and collaboration flourishes. We are committed to nurturing a learning environment where your growth is a priority. Imagine working alongside a dream team of talented individuals who not only bring their skills to the table but also complement each other. You’ll have ample opportunities to learn on the job from talented colleagues eager to share their knowledge, taking on responsibilities that challenge and inspire you.

Guided by our core values of respect, integrity, ambition, and collaboration, we strive to maintain an inclusive and safe space for all employees. Our culture is built on support and camaraderie. Here, you’ll find caring colleagues who unite over shared passions and ambitions, creating a supportive environment where everyone can succeed together. We believe in having fun while achieving great things, ensuring that work is both enjoyable and rewarding.

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About Better Collective

We are a global sports media group headquartered in Copenhagen, thriving in a vibrant international environment with more than 1,600 talented professionals working in offices across four continents and representing over 30 nationalities. Our dedicated employees drive our ambition to conquer the sports media world and become the leading digital sports media group. We are home to renowned international and national sports media brands such as HLTV, Futbin, Action Network, VegasInsider, Bolavip, SvenskaFans, Tipsbladet, Betarades, and more. Our mission is to excite sports fans through engaging content and foster passionate communities worldwide.

For those who love sports, Better Collective offers the opportunity to work on something you are passionate about, making work both purposeful and enjoyable. Even for those not into sports, the strong sense of sportsmanship woven into our organization and core values creates a collaborative and fun environment.

Better Collective is dual-listed on Nasdaq Stockholm (BETCO) and Nasdaq Copenhagen (BETCO DKK). 

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We are an equal opportunity employer

We strongly believe diversity gives us the edge and we are committed to creating a safe working environment where employees can thrive. By embracing our diverse perspectives and experiences, our teams collaborate to innovate and deliver superior sports content and products. We hire for cultural growth and welcome everyone, regardless of background,  ethnicity, age, religious and political beliefs, sexual orientation, gender identity, disability, and other characteristics.

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