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SEO Commercial Content Writer

    • Remote
    • toronto
    +1 more
  • Publishing

Job description

Who we are

Better Collective is a global digital sports media group on a mission to excite sports fans and build communities worldwide. We operate at the intersection of sports, media, technology, betting, and prediction markets. With brands like FUTBIN, HLTV, Action Network, Playmaker HQ, VegasInsider, Bolavip, FutbolSites, and more, we engage 450+ million monthly users worldwide. We combine the scale of a corporation with the speed and mindset of a startup.

About the role

We’re looking for an analytical and growth-oriented SEO Content Writer - Commercial News to join Better Collective and help us transform keyword research into highly engaging, revenue-driving commercial news.

In this role, you’ll collaborate with our SEO and content teams and contribute to building products and experiences at the intersection of sports, media, betting, and technology. You will be working with our Commercial News vertical, one of our leading platforms within Better Collective’s House of Brands. This team focuses on sports betting insights, promo codes, and deals coverage, reaching a massive global audience of highly engaged sports fans and consumers.

What you’ll do

  • Lead Content Creation & Ideation: Research, pitch, and write high-quality Commercial News content, including Promo Codes, deals coverage, and "Catch-All" landing pages (e.g., brand-specific promos) using SEO knowledge and research.

  • Optimize for SEO: Continuously monitor and optimize existing Commercial News content to maximize organic visibility, rankings, and user engagement.

  • Track Google SERP Features: Proactively monitor and track advanced SERP features, specifically ensuring our content wins and maintains placement in Answer in One (AiO) boxes and Google carousels.

  • Drive Business Performance: Take direct accountability for key performance metrics, specifically driving NDCs (New Depositing/Digital Customers) and NNR (Net New Revenue) related to Commercial News.

  • Maintain Brand Voice: Deliver commercial value while keeping a consistent, high-quality editorial voice that aligns with company standards.

What we’re looking for

  • Strong understanding of SEO writing, digital journalism, or affiliate/commercial content creation.

  • Proven experience using keyword research and SEO data to identify commercial intent and search trends.

  • Familiarity with tracking and optimizing for Google’s evolving SERP features (AiO, Carousels).

  • An analytical mindset, comfortable working towards performance goals like NDCs and revenue metrics.

  • Excellent copywriting and editing skills, with a native or bilingual proficiency in English.

  • Strong collaborative skills, organizational abilities, and a proactive attitude toward taking initiative on new projects.

What we offer

  • Comprehensive Health Coverage: Medical, Dental, and Vision insurance plans.

  • Financial Security: 401(k) retirement plan with company matching.

  • Work-Life Balance: Flexible/Remote work environment with generous Paid Time Off and paid national holidays.

  • Community & Growth: A supportive culture that celebrates success, learns together, and offers continuous professional development in leading digital media.

Apply

Please submit your CV in English.

We’d love to meet you!

Remote
  • Remote, United States
  • toronto, Canada
+1 more

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Why join Better Collective?

At Better Collective, we pride ourselves on fostering a workplace where talent thrives and collaboration flourishes. We are committed to nurturing a learning environment where your growth is a priority. Imagine working alongside a dream team of talented individuals who not only bring their skills to the table but also complement each other. You’ll have ample opportunities to learn on the job from talented colleagues eager to share their knowledge, taking on responsibilities that challenge and inspire you.

Guided by our core values of respect, integrity, ambition, and collaboration, we strive to maintain an inclusive and safe space for all employees. Our culture is built on support and camaraderie. Here, you’ll find caring colleagues who unite over shared passions and ambitions, creating a supportive environment where everyone can succeed together. We believe in having fun while achieving great things, ensuring that work is both enjoyable and rewarding.



About Better Collective

We are a global sports media group headquartered in Copenhagen, thriving in a vibrant international environment with more than 1,600 talented professionals working in offices across four continents and representing over 30 nationalities. Our dedicated employees drive our ambition to conquer the sports media world and become the leading digital sports media group. We are home to renowned international and national sports media brands such as HLTV, Futbin, Action Network, VegasInsider, Bolavip, SvenskaFans, Tipsbladet, Betarades, and more. Our mission is to excite sports fans through engaging content and foster passionate communities worldwide.

For those who love sports, Better Collective offers the opportunity to work on something you are passionate about, making work both purposeful and enjoyable. Even for those not into sports, the strong sense of sportsmanship woven into our organization and core values creates a collaborative and fun environment.

Better Collective is dual-listed on Nasdaq Stockholm (BETCO) and Nasdaq Copenhagen (BETCO DKK). 



We are an equal opportunity employer

We strongly believe diversity gives us the edge and we are committed to creating a safe working environment where employees can thrive. By embracing our diverse perspectives and experiences, our teams collaborate to innovate and deliver superior sports content and products. We hire for cultural growth and welcome everyone, regardless of background,  ethnicity, age, religious and political beliefs, sexual orientation, gender identity, disability, and other characteristics.