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Senior AI Engineer - Serbia

    • Nis
  • Technology

Job description

Who we are

Better Collective is a global digital sports media group on a mission to excite sports fans and build communities worldwide. We operate at the intersection of sports, media, technology, betting, and prediction markets. With brands like FUTBIN, HLTV, Action Network, Playmaker HQ, VegasInsider, Bolavip, FutbolSites, and more, we engage 450+ million monthly users worldwide. We combine the scale of a corporation with the speed and mindset of a startup.

About the role

We’re looking for an AI Engineer to join Better Collective and help us build, test, and improve AI-driven solutions and automated workflows for the publishing business. You will collaborate with QA, product, editorial, and production teams to build proofs-of-concept, MVPs, and scalable solutions across content, video, image, and data processing.

What you’ll do

  • Build, run, and evaluate POCs and MVPs, especially for automated content creation and AI-assisted publishing workflows.

  • Develop practical AI solutions using LLMs, APIs, orchestration frameworks, retrieval systems, automation pipelines, and agentic workflows.

  • Experiment quickly with new tools, frameworks, models, and technical approaches.

  • Translate business needs into reliable technical solutions with a focus on speed and measurable value.

What we’re looking for

Must have

  • Hands-on experience with AI/ML tools, LLMs, and API integrations.

  • Experience with frameworks such as LangChain, LangGraph, LlamaIndex, or similar.

  • Strong programming skills in Python and/or TypeScript.

  • Ability to code, debug, integrate APIs, and design AI-powered workflows.

  • Experience building and evaluating practical AI solutions.


Nice to have

  • Prompt engineering, model evaluation, and output validation.

  • Workflow automation and agentic systems experience.


Important: This is not a no-code or low-code automation role. Tools such as Make, Zapier, Lovable, or Bolt can be useful, but they are not enough on their own. We’re looking for someone comfortable working directly with code and using AI as part of a serious engineering workflow.


About the hiring process

As part of the final hiring process, candidates must present a project, prototype, workflow, or pipeline they personally built that actively uses AI. It should demonstrate:

  • The problem being solved and how AI was used.

  • The tools, models, APIs, frameworks, or coding agents involved.

  • The approach taken to build it.

  • What worked, what didn’t, and what they changed.

  • The final result and its practical value.

Projects built only with no-code or low-code tools will not meet this requirement unless they also include clear coding, API integration, or technical system design. This is intended to demonstrate hands-on ability, technical curiosity, and independent execution.

Please submit your CV in English.
We’d love to meet you!

Hybrid
  • Nis, Serbia

or

Why join Better Collective?

At Better Collective, we pride ourselves on fostering a workplace where talent thrives and collaboration flourishes. We are committed to nurturing a learning environment where your growth is a priority. Imagine working alongside a dream team of talented individuals who not only bring their skills to the table but also complement each other. You’ll have ample opportunities to learn on the job from talented colleagues eager to share their knowledge, taking on responsibilities that challenge and inspire you.

Guided by our core values of respect, integrity, ambition, and collaboration, we strive to maintain an inclusive and safe space for all employees. Our culture is built on support and camaraderie. Here, you’ll find caring colleagues who unite over shared passions and ambitions, creating a supportive environment where everyone can succeed together. We believe in having fun while achieving great things, ensuring that work is both enjoyable and rewarding.

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About Better Collective

We are a global sports media group headquartered in Copenhagen, thriving in a vibrant international environment with more than 1,600 talented professionals working in offices across four continents and representing over 30 nationalities. Our dedicated employees drive our ambition to conquer the sports media world and become the leading digital sports media group. We are home to renowned international and national sports media brands such as HLTV, Futbin, Action Network, VegasInsider, Bolavip, SvenskaFans, Tipsbladet, Betarades, and more. Our mission is to excite sports fans through engaging content and foster passionate communities worldwide.

For those who love sports, Better Collective offers the opportunity to work on something you are passionate about, making work both purposeful and enjoyable. Even for those not into sports, the strong sense of sportsmanship woven into our organization and core values creates a collaborative and fun environment.

Better Collective is dual-listed on Nasdaq Stockholm (BETCO) and Nasdaq Copenhagen (BETCO DKK). 

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We are an equal opportunity employer

We strongly believe diversity gives us the edge and we are committed to creating a safe working environment where employees can thrive. By embracing our diverse perspectives and experiences, our teams collaborate to innovate and deliver superior sports content and products. We hire for cultural growth and welcome everyone, regardless of background,  ethnicity, age, religious and political beliefs, sexual orientation, gender identity, disability, and other characteristics.

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