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Head of Marketing & Growth - Playbook

    • Remote
    • New York
    • London
    • Rio de Janeiro
    • toronto
    +4 more
  • Publishing

Job description

About Better Collective

Better Collective is a global digital sports media group on a mission to excite sports fans and build communities worldwide. We operate at the intersection of sports, media, technology, betting, and prediction markets. With brands like FUTBIN, HLTV, Action Network, Playmaker HQ, VegasInsider, Bolavip, FutbolSites, and more, we engage 450+ million monthly users worldwide. We combine the scale of a corporation with the speed and mindset of a startup.

About the role

We’re looking for a Head of Marketing & Growth to join Better Collective and help us own the full marketing function for Playbook and be the primary driver of new user acquisition and retention. You will collaborate with the GM of Playbook, product, analytics, design, and engineers and contribute to setting strategy, campaign execution, spend optimization, testing, and go-to-market for new feature launches.

What you'll be doing

  • Own end-to-end go-to-market planning and execution for new product surfaces as they roll out.

  • Lead GTM sequencing and prioritization across channels for major moments, including sporting calendar events, product launches, and market entries.

  • Partner with product on feature positioning and messaging to translate the roadmap into a clear, phased market rollout plan.

  • Build repeatable GTM playbooks so future launches can move faster.

  • Own the growth P&L across paid (X/Meta and emerging channels), organic social, and email/CRM.

  • Build and manage budget allocation models to maximize new user growth and retention within CAC targets.

  • Define and own the core growth funnel and identify the highest-leverage points for intervention.

  • Plan and execute always-on and moment-driven campaigns across owned and paid channels.

  • Build and run follower growth, referral, and reactivation campaigns using mechanics like streaks, deeplinks, and gamified incentives.

  • Obsess over retention metrics and build lifecycle programs to improve them.

  • Partner with analytics to build cohort-level views of user behavior and translate insights into marketing action.

What we're looking for

  • 6–8+ years of marketing/growth experience.

  • Experience in the sports betting, gaming, or affiliate/media industry.

  • Proven track record owning paid and organic acquisition channels with real budget and CAC/LTV accountability.

  • Experience building and scaling retention/lifecycle programs.

  • Hands-on experience launching go-to-market plans for new products or features.

  • Strong command of performance marketing fundamentals alongside brand/content instincts.

Nice to have:

  • Experience with, or strong familiarity with, growth mechanics like referrals, streaks, deeplinks, and social-native distribution.

  • Comfortable operating across multiple markets and regulatory environments (US, UK, Brazil).

  • Experience working in a startup environment.

  • Social media experience.

What we offer

  • The opportunity to work with talented colleagues across multiple countries and cultures

  • A high level of ownership and trust in your work

  • Flexibility in how and where you work (depending on location and team setup)

  • Learning and development opportunities as you grow your career

  • The chance to work with products and brands used by millions of sports fans worldwide

Apply

Please submit your CV in English.

We’d love to meet you!

Job requirements


#LI-BC

Remote, Hybrid
  • Remote, United States
  • New York, United States
  • London, United Kingdom
  • Rio de Janeiro , Brazil
  • toronto, Canada
+4 more

or

Why join Better Collective?

At Better Collective, we pride ourselves on fostering a workplace where talent thrives and collaboration flourishes. We are committed to nurturing a learning environment where your growth is a priority. Imagine working alongside a dream team of talented individuals who not only bring their skills to the table but also complement each other. You’ll have ample opportunities to learn on the job from talented colleagues eager to share their knowledge, taking on responsibilities that challenge and inspire you.

Guided by our core values of respect, integrity, ambition, and collaboration, we strive to maintain an inclusive and safe space for all employees. Our culture is built on support and camaraderie. Here, you’ll find caring colleagues who unite over shared passions and ambitions, creating a supportive environment where everyone can succeed together. We believe in having fun while achieving great things, ensuring that work is both enjoyable and rewarding.

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About Better Collective

We are a global sports media group headquartered in Copenhagen, thriving in a vibrant international environment with more than 1,600 talented professionals working in offices across four continents and representing over 30 nationalities. Our dedicated employees drive our ambition to conquer the sports media world and become the leading digital sports media group. We are home to renowned international and national sports media brands such as HLTV, Futbin, Action Network, VegasInsider, Bolavip, SvenskaFans, Tipsbladet, Betarades, and more. Our mission is to excite sports fans through engaging content and foster passionate communities worldwide.

For those who love sports, Better Collective offers the opportunity to work on something you are passionate about, making work both purposeful and enjoyable. Even for those not into sports, the strong sense of sportsmanship woven into our organization and core values creates a collaborative and fun environment.

Better Collective is dual-listed on Nasdaq Stockholm (BETCO) and Nasdaq Copenhagen (BETCO DKK). 

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We are an equal opportunity employer

We strongly believe diversity gives us the edge and we are committed to creating a safe working environment where employees can thrive. By embracing our diverse perspectives and experiences, our teams collaborate to innovate and deliver superior sports content and products. We hire for cultural growth and welcome everyone, regardless of background,  ethnicity, age, religious and political beliefs, sexual orientation, gender identity, disability, and other characteristics.

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