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Commercial Content Writer & Editor

    • Remote
    • toronto
    +1 more
  • Publishing

Job description

About Better Collective

At Better Collective, we build sports media, betting, and AI-driven technology products for fans around the world.

Better Collective is a global digital sports media group, listed on the Nasdaq Copenhagen and Stockholm exchanges, on a mission to excite sports fans and build communities worldwide. We operate at the intersection of sports, media, technology, betting, prediction markets, and AI. 

With brands like FUTBIN, HLTV, Action Network, Playmaker HQ, VegasInsider, The Nation Network, Bolavip, as well as our AI-powered betting solution, Playbook, we are the digital home of sports fans and engage more than 112 million unique users worldwide each month.

We combine the scale of a corporation with the speed and mindset of a startup.

Our teams work across multiple markets and disciplines, with a strong focus on innovation, collaboration, and leveraging AI and technology to build products and experiences that sports fans genuinely enjoy 

About the role

We're looking for two Commercial Content Writers & Editors to join our team and help us take ownership of the most important part of the American sporting week. In this role, you'll write promotional and timely event-focused articles designed to convert new users to sportsbooks, prediction markets, DFS and casinos, publish them around the sports calendar, and keep the offers across our evergreen pages accurate and compliant. Alongside your own writing, you'll edit and publish work coming in from our freelance team. We believe great SEO content isn't the content with the most keywords, it's the content that performs best in organic search. That starts with genuinely serving the reader who is about to place a bet. We're not interested in creating a digital landfill.

What you'll do

  • Edit, write, and publish daily and evergreen content covering sign-up offers across sportsbooks, prediction markets, and daily fantasy, aligned with the sports calendar and search demand.

  • Keep live offers accurate, up to date and compliant, ensuring they display correctly across evergreen pages.

  • Edit freelancer content and create long-form pieces where needed, including sportsbook reviews, promo code pages, and best-betting-site guides.

  • Use AI as a content creation tool, editing and humanizing content to ensure it reflects genuine expertise and meets editorial standards.

  • Work with SEO and marketing teams to optimize content, test promotional language, and improve performance.

  • Work collaboratively toward content, user, and performance KPIs

What we're looking for

  • Availability to work Thursday through Monday, 12–8pm Eastern Time.

  • Strong knowledge of sports, betting, prediction markets, and DFS, with hands-on experience using sportsbook, pick'em, and prediction market apps.

  • Strong writing and editing skills, with the ability to work quickly, meet publishing deadlines, and maintain high attention to detail.

  • A baseline understanding of SEO and experience producing content that performs in organic search.

  • Strong understanding of offer terms and advertising requirements across different markets.

Nice to have:

  • Experience with news SEO, Google News and AI Overviews.

  • Experience covering regulated Canadian markets, particularly Ontario and Alberta.

  • Experience creating and editing content using LLMs and prompt-based workflows.

  • Expertise in sports betting and prediction markets.

What we offer

  • A global and collaborative work environment

  • The opportunity to work with well-known sports and sports betting media and technology brands

  • Learning and development opportunities

  • The chance to work with colleagues across multiple countries and markets

Apply

Please submit your CV in English.

We'd love to hear from you.

Job requirements


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Remote, Hybrid
  • Remote, United States
  • toronto, Canada
+1 more

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Why join Better Collective?

At Better Collective, we pride ourselves on fostering a workplace where talent thrives and collaboration flourishes. We are committed to nurturing a learning environment where your growth is a priority. Imagine working alongside a dream team of talented individuals who not only bring their skills to the table but also complement each other. You’ll have ample opportunities to learn on the job from talented colleagues eager to share their knowledge, taking on responsibilities that challenge and inspire you.

Guided by our core values of respect, integrity, ambition, and collaboration, we strive to maintain an inclusive and safe space for all employees. Our culture is built on support and camaraderie. Here, you’ll find caring colleagues who unite over shared passions and ambitions, creating a supportive environment where everyone can succeed together. We believe in having fun while achieving great things, ensuring that work is both enjoyable and rewarding.

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About Better Collective

We are a global sports media group headquartered in Copenhagen, thriving in a vibrant international environment with more than 1,600 talented professionals working in offices across four continents and representing over 30 nationalities. Our dedicated employees drive our ambition to conquer the sports media world and become the leading digital sports media group. We are home to renowned international and national sports media brands such as HLTV, Futbin, Action Network, VegasInsider, Bolavip, SvenskaFans, Tipsbladet, Betarades, and more. Our mission is to excite sports fans through engaging content and foster passionate communities worldwide.

For those who love sports, Better Collective offers the opportunity to work on something you are passionate about, making work both purposeful and enjoyable. Even for those not into sports, the strong sense of sportsmanship woven into our organization and core values creates a collaborative and fun environment.

Better Collective is dual-listed on Nasdaq Stockholm (BETCO) and Nasdaq Copenhagen (BETCO DKK). 

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We are an equal opportunity employer

We strongly believe diversity gives us the edge and we are committed to creating a safe working environment where employees can thrive. By embracing our diverse perspectives and experiences, our teams collaborate to innovate and deliver superior sports content and products. We hire for cultural growth and welcome everyone, regardless of background,  ethnicity, age, religious and political beliefs, sexual orientation, gender identity, disability, and other characteristics.

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