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Commercial Content Writer

    • Remote
    • toronto
    +1 more
  • Publishing

Job description

Who we are

Better Collective is a global digital sports media group on a mission to excite sports fans and build communities worldwide. We operate at the intersection of sports, media, technology, betting, and prediction markets. With brands like FUTBIN, HLTV, Action Network, Playmaker HQ, VegasInsider, Bolavip, FutbolSites, and more, we engage 450+ million monthly users worldwide. We combine the scale of a corporation with the speed and mindset of a startup.

About the role

We’re looking for a creative, motivated, and passionate Commercial Content Writer focused on commercial and evergreen content for our portfolio of sites to join our growing NA affiliate team. In this role, you will create articles designed to convert new users to sportsbooks, prediction markets, DFS, and casinos and help maintain many of our pages related to those topics using your expert acumen and knowledge as well as AI tools.

We believe that great SEO content isn’t content that features the most keywords but is the content that performs the best in organic search. That starts with an aspiration to create the best content for the informational needs of our visitors. This might include crafting stories and providing statistical commentary on popular betting markets. We’re not interested in creating digital landfill; we want to create content that achieves fantastic reach.

Vacancies & Schedule Availability: We are currently hiring for two (2) open positions requiring availability to work some nights and weekends based on the U.S. sports calendar. Please indicate your preference during the application process:

  • Vacancy 1: Thursday to Monday

  • Vacancy 2: Monday to Friday

What you’ll do

  • Create daily news articles about sign-up offers around the sports betting industry.

  • Use AI as a tool for content creation while editing and humanizing it for publishing, ensuring all AI-created content has the Better Collective voice and best-in-market expertise.

  • Create and update commercial pages (e.g., sportsbook review pages) and ensure offers are up-to-date, accurate, and supporting content is compliant.

  • Work closely with the SEO team to ensure the content is optimized for search engines and test marketing language to improve click-through rates on promotions.

  • Be goal-oriented and work collaboratively on a team that hits dedicated KPIs and user metrics.

What we’re looking for

  • A passion for sports and familiarity with the sports betting and prediction market industries, with a keen eye for detail.

  • Baseline understanding of SEO and a proven track record in creating effective, creative content that performs well in organic search.

  • Expert opinions and hands-on expertise with sportsbook and prediction market apps, knowing the target audience of people betting and trading.

  • Ability to write clean copy, self-edit pieces, and stay goal-oriented and proactive about reaching business objectives.

  • Availability to work either a Monday–Friday or Thursday–Monday shift schedule based on the U.S. sports calendar.

Nice to have:

  • Experience in news SEO and ranking in the Google News carousel and AI overviews.

  • You confidently call yourself a sports betting and prediction market expert.

  • Hands-on experience creating and sub-editing content using prompts with LLMs.

What we offer

  • Comprehensive Health Coverage: Medical, Dental, and Vision insurance plans.

  • Financial Security: 401(k) retirement plan with company matching.

  • Work-Life Balance: Flexible/Remote work environment with generous Paid Time Off and paid national holidays.

  • Community & Growth: A supportive culture that celebrates success, learns together, and offers continuous professional development in leading digital media.

Apply

Please submit your CV in English.

We’d love to meet you!

Remote
  • Remote, United States
  • toronto, Canada
+1 more

or

Why join Better Collective?

At Better Collective, we pride ourselves on fostering a workplace where talent thrives and collaboration flourishes. We are committed to nurturing a learning environment where your growth is a priority. Imagine working alongside a dream team of talented individuals who not only bring their skills to the table but also complement each other. You’ll have ample opportunities to learn on the job from talented colleagues eager to share their knowledge, taking on responsibilities that challenge and inspire you.

Guided by our core values of respect, integrity, ambition, and collaboration, we strive to maintain an inclusive and safe space for all employees. Our culture is built on support and camaraderie. Here, you’ll find caring colleagues who unite over shared passions and ambitions, creating a supportive environment where everyone can succeed together. We believe in having fun while achieving great things, ensuring that work is both enjoyable and rewarding.



About Better Collective

We are a global sports media group headquartered in Copenhagen, thriving in a vibrant international environment with more than 1,600 talented professionals working in offices across four continents and representing over 30 nationalities. Our dedicated employees drive our ambition to conquer the sports media world and become the leading digital sports media group. We are home to renowned international and national sports media brands such as HLTV, Futbin, Action Network, VegasInsider, Bolavip, SvenskaFans, Tipsbladet, Betarades, and more. Our mission is to excite sports fans through engaging content and foster passionate communities worldwide.

For those who love sports, Better Collective offers the opportunity to work on something you are passionate about, making work both purposeful and enjoyable. Even for those not into sports, the strong sense of sportsmanship woven into our organization and core values creates a collaborative and fun environment.

Better Collective is dual-listed on Nasdaq Stockholm (BETCO) and Nasdaq Copenhagen (BETCO DKK). 



We are an equal opportunity employer

We strongly believe diversity gives us the edge and we are committed to creating a safe working environment where employees can thrive. By embracing our diverse perspectives and experiences, our teams collaborate to innovate and deliver superior sports content and products. We hire for cultural growth and welcome everyone, regardless of background,  ethnicity, age, religious and political beliefs, sexual orientation, gender identity, disability, and other characteristics.