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SEO Online Casino Content Editor

  • Toronto

Job description

We are...

A leading digital sports media group with a large global presence. Our Better Collective brands, including Action Network, Playmaker, Rotogrinders, HLTV, and The Nation Network, attract over 400 million monthly visits. At Better Collective, we believe in the power of sports to unite and inspire people. With our innovative approach and fan-first mentality, we're redefining how sports content is consumed and shared.

Like all winning teams, we value respect, creativity, and fun. We operate in a dynamic environment where collaboration drives ideation and where you will help shape the ever-growing sports media landscape as we know it. Here at Better Collective, we provide an opportunity for your voice to be heard and create a space where you can have fun in the process. We’re not just about work, rather we look to build a community that celebrates victories, learns from hardships, and grows as one. Whether a sports fan or just curious, Better Collective is the place where your talent can shine while you make a real impact along the way.
Join us and become part of an exciting journey!

You are...

A detail-oriented wordsmith with a passion for SEO, a strong knowledge of casinos, and a keen eye for optimizing content. We need a talented and experienced SEO Casino Editor to join our Canada team and play a crucial role in crafting and refining long-form evergreen content. As an SEO Casino Editor, you will collaborate closely with our SEO team, writers, and fellow editors to ensure that our content meets high editorial standards and aligns seamlessly with SEO best practices. If you're a meticulous editor with a background in iGaming/Online Casinos, knowledge of the Canadian market, and a proven track record in delivering top-notch SEO content, we want to hear from you.

You will...

  • Ensure all written content adheres to both editorial guidelines and SEO best practices.
  • Catch and correct errors in grammar, syntax, punctuation, and style.
  • Work effectively with SEO specialists and managers to implement keyword strategies and on-page optimization techniques.

  • Provide clear feedback and guidance to a team of contract writers to enhance the quality and SEO value of their work.

  • Edit and refine long-form evergreen content (3000 to 7000 words), maintaining a consistent tone and style.

  • Use your expertise and Canadian market knowledge to enhance the relevance and engagement of our content.

  • Navigate and publish content efficiently using Content Management Systems.

  • Keep informed about industry trends, search engine algorithm updates, and emerging SEO techniques.

  • Contribute to the creation of high-quality SEO-driven articles when needed.

  • Collaborate with the SEO team to identify content gaps and opportunities for improvement.

Job requirements

You have...

  • 4+ years in an editorial role with a proven track record of editing and optimizing SEO-focused content.

  • The ability to produce high-quality content that resonates with target audiences.

  • Preferred experience with a genuine interest and knowledge of the Canadian market.

  • Expertise in implementing SEO best practices, including keyword research, on-page optimization, and content structuring.

  • Extensive experience working with various Content Management Systems.

  • The ability to manage contract writers and providing constructive feedback.

  • A commitment to producing error-free, polished content.

  • The Ability to work effectively with SEO specialists, writers, and other team members.

  • The ability of independently prioritizing tasks in a fast-paced environment.

  • Excellent written and verbal communication abilities.

  • A proactive attitude towards staying informed about industry trends and adapting to evolving SEO practices.

What we offer

  • Generous compensation package and PTO

  • Paid parental leave

  • RRSP Match

  • Tons of growth opportunities

  • A fun and kind team supporting your success

We are proud to foster a workplace free from discrimination. We strongly believe that diversity of experience, perspectives, and background will lead to a better environment for our employees and a better product for our users and the community.

Remote, Hybrid
  • Toronto, Canada


Remote, Hybrid
  • Toronto, Canada

Why join Better Collective?

At Better Collective, we pride ourselves on fostering a workplace where talent thrives and collaboration flourishes. We are committed to nurturing a learning environment where your growth is a priority. Imagine working alongside a dream team of talented individuals who not only bring their skills to the table but also complement each other. You’ll have ample opportunities to learn on the job from talented colleagues eager to share their knowledge, taking on responsibilities that challenge and inspire you.

Guided by our core values of respect, integrity, ambition, and collaboration, we strive to maintain an inclusive and safe space for all employees. Our culture is built on support and camaraderie. Here, you’ll find caring colleagues who unite over shared passions and ambitions, creating a supportive environment where everyone can succeed together. We believe in having fun while achieving great things, ensuring that work is both enjoyable and rewarding.

About Better Collective

We are a global sports media group headquartered in Copenhagen, thriving in a vibrant international environment with more than 1,800 talented professionals working in offices across four continents and representing over 30 nationalities. Our dedicated employees drive our ambition to conquer the sports media world and become the leading digital sports media group. We are home to renowned international and national sports media brands such as HLTV, Futbin, Action Network, VegasInsider, Bolavip, SvenskaFans, Tipsbladet, Betarades, and more. Our mission is to excite sports fans through engaging content and foster passionate communities worldwide.

For those who love sports, Better Collective offers the opportunity to work on something you are passionate about, making work both purposeful and enjoyable. Even for those not into sports, the strong sense of sportsmanship woven into our organization and core values creates a collaborative and fun environment.

Better Collective is dual-listed on Nasdaq Stockholm (BETCO) and Nasdaq Copenhagen (BETCO DKK). 

We are an equal opportunity employer

We strongly believe diversity gives us the edge and we are committed to creating a safe working environment where employees can thrive. By embracing our diverse perspectives and experiences, our teams collaborate to innovate and deliver superior sports content and products. We hire for cultural growth and welcome everyone, regardless of background,  ethnicity, age, religious and political beliefs, sexual orientation, gender identity, disability, and other characteristics.