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SEO Casino Content Analyst

  • Toronto

Job description

We are...

A leading digital sports media group with a large global presence. Our Better Collective brands, including Action Network, Playmaker, Rotogrinders, HLTV, and The Nation Network, attract over 400 million monthly visits. At Better Collective, we believe in the power of sports to unite and inspire people. With our innovative approach and fan-first mentality, we're redefining how sports content is consumed and shared.

Like all winning teams, we value respect, creativity, and fun. We operate in a dynamic environment where collaboration drives ideation and where you will help shape the ever-growing sports media landscape as we know it. Here at Better Collective, we provide an opportunity for your voice to be heard and create a space where you can have fun in the process. We’re not just about work, rather we look to build a community that celebrates victories, learns from hardships, and grows as one. Whether a sports fan or just curious, Better Collective is the place where your talent can shine while you make a real impact along the way.
Join us and become part of an exciting journey!

You are..

A skilled and motivated Content SEO Analyst with a passion for iGaming/online casinos in the Canadian market and a strong grasp of SEO principles to join our dynamic marketing team. The ideal candidate will be a native English speaker or possess 100% proficiency in written and spoken English, and will have a proven track record in performing competitor analysis, creating detailed content briefs using SurferSEO, and optimizing content to drive search engine rankings. As a Content SEO Analyst with us, you'll have the chance to make a real impact by shaping our content strategy, optimizing our online presence, and staying ahead of the game in the competitive iGaming industry. If you thrive in a competitive industry and are all about iGaming/online casinos, we invite you to apply for this exciting opportunity.

You will...

  • Conduct thorough competitor analysis to identify gaps, opportunities, and trends in the iGaming/online casinos sector, contributing to our content strategy and optimization efforts.

  • Utilize SurferSEO to craft highly detailed and comprehensive content briefs that guide our writers in producing exceptional, SEO-focused articles.

  • Leverage your 1-2 years of experience in building content briefs to ensure that each brief includes targeted keywords, outlines content structure, suggests headers, and provides on-page optimization guidance.

  • Collaborate closely with writers and editors to ensure content aligns with SEO best practices and meets high editorial standards.

  • Apply your fundamental understanding of SEO to optimize existing pages, improving their search rankings and overall performance.

  • Analyze rankings and search performance of existing pages, using data-driven insights to recommend and implement optimization strategies.

  • Stay up-to-date with the latest trends and developments in iGaming and online casinos in the Canadian market, translating this knowledge into content that resonates with our target audience.

  • Demonstrate a willingness to continuously learn and adapt in the ever-evolving and highly competitive iGaming industry.

  • Provide valuable input and contribute to brainstorming sessions, content ideation, and overall SEO strategies.

Job requirements

You have...

  • 2 years of experience building detailed content briefs.

  • Strong familiarity with iGaming, and a deep understanding of online casinos in the Canadian market.

  • Solid grasp of SEO fundamentals, SEO tools, analytics platforms, and content management systems.

  • Proven experience as a writer and/or editor, with a portfolio showcasing your ability to create engaging and well-optimized content.

  • Ability to analyze search performance and rankings of existing pages, and implement strategies to improve their visibility.

  • Highly motivated and results-driven, with a passion for delivering top-notch SEO-optimized content in a competitive landscape.

  • Excellent communication skills, both written and verbal, to collaborate effectively within a cross-functional team.

  • Adaptable and open to learning in a fast-paced and competitive environment.

  • Excellent verbal and written English skills.

What we offer

  • Generous compensation package and PTO
  • Paid parental leave
  • RRSP Match
  • Tons of growth opportunities
  • A fun and kind team supporting your success

We are proud to foster a workplace free from discrimination. We strongly believe that diversity of experience, perspectives, and background will lead to a better environment for our employees and a better product for our users and the community.

Remote, Hybrid
  • Toronto, Canada
north america


Remote, Hybrid
  • Toronto, Canada
north america

Why join Better Collective?

At Better Collective, we pride ourselves on fostering a workplace where talent thrives and collaboration flourishes. We are committed to nurturing a learning environment where your growth is a priority. Imagine working alongside a dream team of talented individuals who not only bring their skills to the table but also complement each other. You’ll have ample opportunities to learn on the job from talented colleagues eager to share their knowledge, taking on responsibilities that challenge and inspire you.

Guided by our core values of respect, integrity, ambition, and collaboration, we strive to maintain an inclusive and safe space for all employees. Our culture is built on support and camaraderie. Here, you’ll find caring colleagues who unite over shared passions and ambitions, creating a supportive environment where everyone can succeed together. We believe in having fun while achieving great things, ensuring that work is both enjoyable and rewarding.

About Better Collective

We are a global sports media group headquartered in Copenhagen, thriving in a vibrant international environment with more than 1,800 talented professionals working in offices across four continents and representing over 30 nationalities. Our dedicated employees drive our ambition to conquer the sports media world and become the leading digital sports media group. We are home to renowned international and national sports media brands such as HLTV, Futbin, Action Network, VegasInsider, Bolavip, SvenskaFans, Tipsbladet, Betarades, and more. Our mission is to excite sports fans through engaging content and foster passionate communities worldwide.

For those who love sports, Better Collective offers the opportunity to work on something you are passionate about, making work both purposeful and enjoyable. Even for those not into sports, the strong sense of sportsmanship woven into our organization and core values creates a collaborative and fun environment.

Better Collective is dual-listed on Nasdaq Stockholm (BETCO) and Nasdaq Copenhagen (BETCO DKK). 

We are an equal opportunity employer

We strongly believe diversity gives us the edge and we are committed to creating a safe working environment where employees can thrive. By embracing our diverse perspectives and experiences, our teams collaborate to innovate and deliver superior sports content and products. We hire for cultural growth and welcome everyone, regardless of background,  ethnicity, age, religious and political beliefs, sexual orientation, gender identity, disability, and other characteristics.