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Marketing Operations Associate

New York CityBusiness Development

Job description

Better Collective, a home to well-known sports brands like Action Network, US Bets, VegasInsider, and RotoGrinders, is a global sports betting media group headquartered in Copenhagen, with offices around the world & operating in 30+ languages.

We are revolutionizing the iGaming industry by challenging the standards through tech & innovation. For people who love sports, working at Better Collective is an opportunity to work on something you are passionate about and make work purposeful and fun. For those not into sports, a strong sense of sportsmanship is woven into the organization and our core values, creating a collaborative, supportive, and fun environment.

We are seeking a Marketing Operations Associate who is highly-motivated, detail-oriented, goal-driven and excited about joining a fast-paced work environment.

Job requirements

You will

  • Have an understanding of the Better Collective portfolio of products, their target customers and features, and how you will contribute to their success by delivering engaging campaigns

  • Identify areas of opportunity (growth, retention, awareness) that can be impacted through our digital channels and create and execute plans to drive impact

  • Work closely with stakeholders to understand the goals of campaigns, and coordinate marketing efforts across various channels, such as CRM, programmatic search, social media, and customer support

  • Design campaigns for acquisition, engagement, and awareness keeping in mind important factors such as lifecycle of subscribers, seasonality, costs, competition, etc.

  • Assist with content strategy and creation, including copywriting efforts for acquisition campaigns

  • Execute on campaign deliverables as needed across all CRM messaging verticals

You have

  • Prior experience with campaign management and planning

  • Strong writing skills, preferably in marketing copywriting

  • Passion for sports and/or sports betting

  • Entrepreneurial mindset (self-motivated, tenacious, fearless, resourceful, no handbook necessary)

  • Demonstrated ability to think strategically, communicate effectively and simultaneously drive tactical execution

  • Excellent analytical skills and experience using data to find meaningful and actionable insights


Benefits: The company offers a competitive health insurance package with great benefits, including unlimited vacation and a competitive 401k Plan. The benefits plan presently includes Medical, Dental, Vision coverage, Supplemental life insurance and Long / Short-term disability coverage.

We are proud to foster a workplace free from discrimination. We strongly believe that diversity of experience, perspectives, and background will lead to a better environment for our employees and a better product for our users and the community.

New York City, United States
New York City, United States