Hey there, Future Director of Editorial Content @ Better Collective! 👋
Our Mission is to be the world’s leading digital sports media company, making sports entertainment more engaging and transparent for fans worldwide. At Better Collective, we're the team behind industry-leading brands like Action Network, Playmaker, Bolavip, and FUTBIN. We're looking for a strategic editorial leader and creative thinker who wants to join a team where your work will help shape how millions of sports fans connect with the content they love.
This role is for you if you're passionate about building content strategies that reach and retain audiences, while balancing editorial integrity, SEO performance, and business growth. You’ll be at the helm of our written content strategy for BC’s Betting Media, where your editorial decisions influence how and where our users engage. If you’re ready to shape the future of betting content at a global level, this is your moment.
How You'll Make an Impact
Here are some of the ways you’ll contribute to our mission:
⚡ Set the vision for all editorial content across BC’s Betting Media brands, including betting picks, strategy guides, and written features that drive traffic and engagement.
🤝 Collaborate cross-functionally with product, affiliate, and marketing teams to ensure written content is aligned with broader business goals and user experience strategies.
📈 Balance performance and creativity by maintaining SEO success while developing new content formats, channels, and storytelling approaches that diversify our traffic sources.
🛠️ Lead and evolve operational workflows, identify new opportunities for content innovation, and build scalable systems that support our growing editorial teams.
The Ideal Profile: Is This You?
Here’s what helps people succeed in this role:
Experience:
8+ years leading editorial or content teams in digital media, publishing, or a related field.
Proven success in creating high-performing, audience-centric content strategies.
Experience in sports media or betting/iGaming industries.
Toolbox:
Strong command of editorial workflows and SEO best practices.
Comfort working in fast-paced, metrics-driven environments with cross-functional teams.
Core Competency:
Exceptional organization and communication skills, with a proactive, collaborative, and strategic mindset.
Nice-to-Haves:
Meet the Team & Your Future at BC
You'll be working closely with Harry Sadoun, Director of SEO & Content.
Harry brings over eight years of experience in digital strategy and leads a global team of more than 50 SEO and content professionals. He’s passionate about all things sports, SEO, and GenAI, and he’s committed to building collaborative, high-performing teams that move fast and think big. From day one, we'll guide you through a structured onboarding process to ensure you feel confident and ready to contribute.
Your success in the first 90 days:
30: Train on our editorial processes and learn what works, what doesn't, how we drive traffic, and where we can drive more traffic.
60: Start to implement new content ideas, strategies and operations to increase audience and attention.
90: Begin to work collaboratively with affiliate, product and subscription teams to optimize content strategies around those revenue drivers.
What We Offer: Perks, Growth & Culture
We invest in our people. Here’s a look at what it’s like to work at Better Collective.
Benefits & Perks
• Full health benefits (medical, dental, vision)
• Medical with Cigna & Kaiser with excellent coverage
• Unlimited PTO
• 401K employer match
• Life and disability insurance
• Bonus program
• Extended paid parental leave
• Pet insurance
• Employee Assistance Program with Mental Health Resources available for you and your family group
Your Growth & Our Culture
A Collaborative Environment: You’ll join a company where respect, teamwork, and open communication matter.
Exposure to a Global Company: Work alongside colleagues from around the world and get real insights into different markets and cultures.
Opportunities for Impact: We value new ideas and encourage everyone to take initiative and drive change, no matter your role.
Room to Grow: We care about learning and development, and we support people who want to take on new challenges.
Balance & Flexibility: We do our best to support work-life balance and offer flexibility whenever possible.
What’s Good About Working Here
We empower you to take initiative and collaborate directly with other teams to bring your ideas to life.
You’ll have a voice, whether you’ve been here a day or a decade.
We encourage side projects and learning new things, even if they’re outside your day job.
We keep things informal and fun, expect memes, good coffee, and the occasional themed Slack channel.
Ready to Join?
We're excited to learn more about you! Here’s how to apply and what to expect.
Our Interview Journey
Application Review: Our team personally reviews every application.
Intro Chat: An initial conversation with someone from our Talent or People team.
Information Request: We may reach out for additional information or clarification at any stage.
Team Interviews: Depending on the role, you’ll meet with team members and/or leaders for deeper conversations.
Assessment / Final Interview: This may include a practical task, a personality or work style assessment, and/or additional team meetings.
Offer!
Reference Checks: We will conduct reference checks at some point before your start date.
Our process can vary by country and role, but we’ll always keep you informed at every step.
