Brand Activation Team Lead
Do you have experience leading a Brand activation strategy and want to combine your profession with your passion for sports? Would you like to join a listed sports betting media group with a strong position worldwide?
If so, you should join Better Collective, a truly modern, ambitious and fast-growing tech company!
We are on the lookout for a Brand Activation Team Lead, to help advance our ambitious growth at some of our biggest brands in the German speaking iGaming and Sports Publishing markets.
As our Brand Activation Team Lead, you will work closely with the DACH management team to develop the brand strategy across all key areas including social media, broadcasting, PR and creative. You will be responsible for a talented team of content creators as well as for the tone of voice for our leading sports betting brands across all German speaking markets.
Create and execute a "brand activation plan"
recruit and manage a team of content creators/producers (such as Broadcasting, Social Media)
Build and maintain a calendar of brand activation events for the team
Translate brand elements into plans and go-to-market strategies
Translate brand strategies into activation campaigns, defining purpose and KPI
Support social media to ensure that social is continuously growing and that social content is forward thinking and engaging
Analyze success of previous brand activation campaigns
Analyze brand positioning, competition and audience insights
Educate audiences about the products (through brand activations)
Provide inspiration and direction for the teams in regular creative sessions
Help shape and communicate our vision and mission
Supervise advertising, product design and other forms of marketing to maintain consistency in branding
Work with colleagues across multiple teams and departments
Work with brand ambassadors, brand influencers and external partners
Desired Skills and qualifications
You are a very creative person with a flair and passion for Sports Media. You are able to demonstrate both relevant professional brand activation experience and strong interpersonal skills. You feel comfortable working hands-on with multiple projects and people at a time, not losing track of business priorities and the overall brand strategy. You are blessed with a strong growth mindset and dedicated to reaching ambitious goals.
Creativity and ability to produce innovative and original ideas
Strong strategic skills in order to develop plans and bring to fruition
Ability to translate (complex) strategies into actionable projects & tasks
Minimum of 3 years Brand Activation & Content Marketing experience
Hands-on Social Media Marketing experience
Strong analytical skills and ability to create campaign reports
Strong multitasking skills
An understanding of trends and an ability to respond to users’ wishes
Sensitive Communication skills
Fluent in English accompanied with good interpersonal skills
Sports Media background
iGaming experience is a plus (but not required)
We look forward to hearing from you and are accepting applications for this position until the 16th of June.
We will process your application quickly and give callbacks continuously until we find the perfect candidate.
Expected start date: as soon as possible.
If you have any questions about the position, you are welcome to contact Head of DACH, Martin Huber, firstname.lastname@example.org. Please do not send applications to this account, only inquiries.
Who are we?
With a vision to become the Leading Digital Sports Media, Better Collective own and operate international, as well as local, sports communities and media that aim to make sports entertainment sustainably engaging and fun. Via its online media, the Group provides prime quality content, data insights, betting tips and educational tools for enthusiastic sports fans of the world.
Equal Opportunity Employer
We are an equal opportunity employer and we take pride in being our true, unconventional selves and treat each other with respect, just as we would with friends.
We know that every person matters and that diverse teams help us make better products for our users. We hire for cultural growth and welcome people of all ages, stories, nationalities, religions, backgrounds, ways of thought, etc.